Bridgeway Recovery Services Inc
Communications and Engagement Associate
Bridgeway Recovery Services Inc, Salem, Oregon, us, 97308
Do you have a passion for marketing and outreach?
Bridgeway Community Health is looking for a full-time Communications & Engagement Associate. Primary Purpose
The Communications and Engagement Associate plays a critical role in elevating Bridgeway Community Health's visibility and impact. This position supports digital marketing, public relations, and outreach initiatives to strengthen the organization's brand and promote awareness of its programs and services. The ideal candidate is a creative storyteller with strong communication skills, proficiency in digital platforms, and a passion for behavioral health and community engagement. This role also includes responsibility for optimizing website content and digital campaigns for search engine visibility (SEO) and measuring marketing effectiveness.
Essential Duties & Responsibilities
Marketing & Branding
Develop and implement marketing campaigns to promote Bridgeway's programs, services, and community events.
Maintain consistency of brand identity, voice, and messaging across all print and digital materials.
Create content for flyers, newsletters, advertisements, and promotional materials.
Support design and production of brochures, infographics, and other marketing assets using Canva or Adobe tools.
Create and update website content to ensure accuracy, clarity, and alignment with organizational goals and SEO best practices.
Optimize digital content for search engines (SEO), including keyword research, meta descriptions, and performance tracking.
Evaluate the effectiveness of marketing tools and campaigns by tracking performance metrics, ROI, and audience engagement; recommend improvements based on data-driven insights.
Digital Communications
Manage Bridgeway's social media accounts (Facebook, Instagram, LinkedIn, X, YouTube) with engaging, mission-driven content.
Develop and maintain a monthly content calendar aligned with organizational goals and events.
Capture photos and short videos to highlight programs, staff, and community impact stories.
Track and report social media analytics, audience engagement, and campaign results.
Public Relations & Community Outreach
Support internal and external communication initiatives, including newsletters and press releases.
Coordinate media outreach and assist in responding to media inquiries.
Represent Bridgeway at community events, health fairs, and partnership meetings.
Collaborate with staff and leadership to identify success stories and outreach opportunities.
Administrative & Strategic Support
Support development of marketing and outreach strategies in coordination with leadership.
Maintain communication and contact lists, ensuring updated distribution and partner engagement.
Assist in planning and promoting community awareness campaigns and events.
Minimum Qualifications
Bachelor's degree in Communications, Marketing, Public Relations or related field (or equivalent experience).
At least 2 years experience working in non-profit, healthcare and related field
Strong writing, editing, and storytelling skills.
Experience with social media management and content creation.
Familiarity with SEO principles and website content management.
Proficiency in Canva, Adobe Creative Suite, or similar design tools.
Ability to analyze marketing performance metrics and prepare reports.
Excellent organizational and interpersonal skills.
Must be able to pass the criminal history background check
Benefits
Paid Holidays
Medical, Vision and Dental Coverage
5% employer match 401(k) Retirement Savings Plan (Pre & Post-Tax Options)
Corporate Fitness Membership subsidy
Employer-Sponsored Life, Accidental Death, Critical Illness, Short-Term and Long-Term Disability Coverage
Generous Paid Time Off (PTO) Plan
Flexible Spending Accounts
Internal Growth Opportunities
Compensation
$26-$30/hour, depending on experience and credentials
About Bridgeway Community Health
Our mission of helping people in our community who struggle with the symptoms of addiction to drugs, alcohol, problem gambling, and/or psychiatric illness only happens when we create an agency culture of community, mutual respect, encouragement, and desire to see each employee grow and excel. BEST Non-Profit Award
For the 10th year in a row, Bridgeway Community Health has been honored to be designated by the Oregon Business Journal as one of the 100 Best Nonprofits to Work for in the State of Oregon! Council on Accreditation
Bridgeway Community Health has achieved accreditation, meeting the highest national standards in professional performance! If this sounds like an environment for you, come join our team! EOE AA M/F/Vet/Disability
Bridgeway Community Health is looking for a full-time Communications & Engagement Associate. Primary Purpose
The Communications and Engagement Associate plays a critical role in elevating Bridgeway Community Health's visibility and impact. This position supports digital marketing, public relations, and outreach initiatives to strengthen the organization's brand and promote awareness of its programs and services. The ideal candidate is a creative storyteller with strong communication skills, proficiency in digital platforms, and a passion for behavioral health and community engagement. This role also includes responsibility for optimizing website content and digital campaigns for search engine visibility (SEO) and measuring marketing effectiveness.
Essential Duties & Responsibilities
Marketing & Branding
Develop and implement marketing campaigns to promote Bridgeway's programs, services, and community events.
Maintain consistency of brand identity, voice, and messaging across all print and digital materials.
Create content for flyers, newsletters, advertisements, and promotional materials.
Support design and production of brochures, infographics, and other marketing assets using Canva or Adobe tools.
Create and update website content to ensure accuracy, clarity, and alignment with organizational goals and SEO best practices.
Optimize digital content for search engines (SEO), including keyword research, meta descriptions, and performance tracking.
Evaluate the effectiveness of marketing tools and campaigns by tracking performance metrics, ROI, and audience engagement; recommend improvements based on data-driven insights.
Digital Communications
Manage Bridgeway's social media accounts (Facebook, Instagram, LinkedIn, X, YouTube) with engaging, mission-driven content.
Develop and maintain a monthly content calendar aligned with organizational goals and events.
Capture photos and short videos to highlight programs, staff, and community impact stories.
Track and report social media analytics, audience engagement, and campaign results.
Public Relations & Community Outreach
Support internal and external communication initiatives, including newsletters and press releases.
Coordinate media outreach and assist in responding to media inquiries.
Represent Bridgeway at community events, health fairs, and partnership meetings.
Collaborate with staff and leadership to identify success stories and outreach opportunities.
Administrative & Strategic Support
Support development of marketing and outreach strategies in coordination with leadership.
Maintain communication and contact lists, ensuring updated distribution and partner engagement.
Assist in planning and promoting community awareness campaigns and events.
Minimum Qualifications
Bachelor's degree in Communications, Marketing, Public Relations or related field (or equivalent experience).
At least 2 years experience working in non-profit, healthcare and related field
Strong writing, editing, and storytelling skills.
Experience with social media management and content creation.
Familiarity with SEO principles and website content management.
Proficiency in Canva, Adobe Creative Suite, or similar design tools.
Ability to analyze marketing performance metrics and prepare reports.
Excellent organizational and interpersonal skills.
Must be able to pass the criminal history background check
Benefits
Paid Holidays
Medical, Vision and Dental Coverage
5% employer match 401(k) Retirement Savings Plan (Pre & Post-Tax Options)
Corporate Fitness Membership subsidy
Employer-Sponsored Life, Accidental Death, Critical Illness, Short-Term and Long-Term Disability Coverage
Generous Paid Time Off (PTO) Plan
Flexible Spending Accounts
Internal Growth Opportunities
Compensation
$26-$30/hour, depending on experience and credentials
About Bridgeway Community Health
Our mission of helping people in our community who struggle with the symptoms of addiction to drugs, alcohol, problem gambling, and/or psychiatric illness only happens when we create an agency culture of community, mutual respect, encouragement, and desire to see each employee grow and excel. BEST Non-Profit Award
For the 10th year in a row, Bridgeway Community Health has been honored to be designated by the Oregon Business Journal as one of the 100 Best Nonprofits to Work for in the State of Oregon! Council on Accreditation
Bridgeway Community Health has achieved accreditation, meeting the highest national standards in professional performance! If this sounds like an environment for you, come join our team! EOE AA M/F/Vet/Disability