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MoneyLion is a leader in financial technology powering the next generation of personalized products and content, with a top consumer finance super app, a premier embedded finance platform for enterprise businesses and a world‑class media arm. MoneyLion’s mission is to give everyone the power to make their best financial decisions. We pride ourselves on serving the many, not the few; providing confidence through guidance, choice, and personalization, and shortening the distance to an informed action.
About the Role As a Sr. Lifecycle Manager you will serve as a leader on a cross‑functional team to build lifecycle experiences for new products that MoneyLion brings to market, with a focus on driving acquisition, conversion, and retention.
This role is located on‑site 3 days a week at our headquarters in Chelsea, NYC.
Key Responsibilities
Analyze data, predictive audiences, and robust segmentation to continuously optimize evergreen lifecycle campaigns and transactional communications for performance and impact, including owning strategies and execution for partner‑acquired users
Lead adoption of next‑generation decisioning models that power real‑time, AI‑driven personalization and trigger logic
Working with analytics to measure and socialize findings and develop the next steps toward bigger wins
Cultivate a culture of rapid iteration based on customer satisfaction and engagement
Develop and supervise channel guidelines and governance, preserving and protecting the quality and integrity of our communications ecosystem
Serve as key leader on developing and delivering on shared strategies for large cross‑functional initiatives
Improve our overall customer experience with a focus on data‑driven results
About You
5‑8 years experience developing end‑to‑end lifecycle campaigns, from conceptualization to measurement
Experience driving channel strategy to support new products
Experience assessing opportunities and optimizing across the member funnel
Shown success in working with cross‑functional teams to complete shared goals that are based on data‑informed hypotheses and ambitious experiments
The ability to interpret data, ask the right questions, analyze campaign results and find opportunities to improve and optimize performance going forward, communicating those insights and plans to partners
Experience with key marketing platforms (Iterable, Amplitude, Segment, Engage, AI tools)
Strong self‑starter who is adaptable and thinks critically to develop creative solutions with limited resources
Experience managing teams a plus
The annual base salary for this position is between $120,000 to $140,000. This role is also eligible for an equity award and annual bonus. Base salary is one component of MoneyLion’s total compensation package, which includes 401(k) match, multiple health insurance options, disability coverage, life insurance, and unlimited paid time off for salaried positions. Actual salaries will vary based on a candidate’s qualifications, experience, skills, and competencies related to the role.
Working At MoneyLion At MoneyLion, we want you to be well and thrive. Our generous benefits package includes:
Competitive salary packages
Comprehensive medical, dental, vision and life insurance benefits
Wellness perks
Paid parental leave
Generous Paid Time Off
Learning and Development resources
Flexible working hours – Hybrid work – 3 days NY Office
Equal Employment Opportunity MoneyLion is committed to equal employment opportunities for all employees. Inside our company, every decision we make regarding our employees is based on merit, competence, and performance, completely free of discrimination. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Within that team, no one will feel more “other” than anyone else. We realize the full promise of diversity and want you to bring your whole self to work every single day.
We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency.
To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.
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About the Role As a Sr. Lifecycle Manager you will serve as a leader on a cross‑functional team to build lifecycle experiences for new products that MoneyLion brings to market, with a focus on driving acquisition, conversion, and retention.
This role is located on‑site 3 days a week at our headquarters in Chelsea, NYC.
Key Responsibilities
Analyze data, predictive audiences, and robust segmentation to continuously optimize evergreen lifecycle campaigns and transactional communications for performance and impact, including owning strategies and execution for partner‑acquired users
Lead adoption of next‑generation decisioning models that power real‑time, AI‑driven personalization and trigger logic
Working with analytics to measure and socialize findings and develop the next steps toward bigger wins
Cultivate a culture of rapid iteration based on customer satisfaction and engagement
Develop and supervise channel guidelines and governance, preserving and protecting the quality and integrity of our communications ecosystem
Serve as key leader on developing and delivering on shared strategies for large cross‑functional initiatives
Improve our overall customer experience with a focus on data‑driven results
About You
5‑8 years experience developing end‑to‑end lifecycle campaigns, from conceptualization to measurement
Experience driving channel strategy to support new products
Experience assessing opportunities and optimizing across the member funnel
Shown success in working with cross‑functional teams to complete shared goals that are based on data‑informed hypotheses and ambitious experiments
The ability to interpret data, ask the right questions, analyze campaign results and find opportunities to improve and optimize performance going forward, communicating those insights and plans to partners
Experience with key marketing platforms (Iterable, Amplitude, Segment, Engage, AI tools)
Strong self‑starter who is adaptable and thinks critically to develop creative solutions with limited resources
Experience managing teams a plus
The annual base salary for this position is between $120,000 to $140,000. This role is also eligible for an equity award and annual bonus. Base salary is one component of MoneyLion’s total compensation package, which includes 401(k) match, multiple health insurance options, disability coverage, life insurance, and unlimited paid time off for salaried positions. Actual salaries will vary based on a candidate’s qualifications, experience, skills, and competencies related to the role.
Working At MoneyLion At MoneyLion, we want you to be well and thrive. Our generous benefits package includes:
Competitive salary packages
Comprehensive medical, dental, vision and life insurance benefits
Wellness perks
Paid parental leave
Generous Paid Time Off
Learning and Development resources
Flexible working hours – Hybrid work – 3 days NY Office
Equal Employment Opportunity MoneyLion is committed to equal employment opportunities for all employees. Inside our company, every decision we make regarding our employees is based on merit, competence, and performance, completely free of discrimination. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Within that team, no one will feel more “other” than anyone else. We realize the full promise of diversity and want you to bring your whole self to work every single day.
We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency.
To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.
#J-18808-Ljbffr