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Real Chemistry

starpower - Vice President, Consumer Health

Real Chemistry, New York, New York, us, 10261

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Vice President, Consumer Health Water Street — New York

At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human‑centred creativity, and AI‑driven insights, fostering a unique environment where innovation thrives and our people are impact‑obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries.

Our #LifeatRealChem culture is rooted in our people—we believe we are best together and are committed to excellence for both our clients and colleagues. Whether you’re a seasoned professional or just starting your career, if you share our passion for healthcare and connection, we invite you to explore our opportunities.

Discover your purpose. Embrace innovation. Experience #LifeatRealChem.

Vice President, Communications & Storytelling, Consumer Health What you’ll do Brand Storytelling Leadership, Earned Media Strategy & Media Relations Lead the development and execution of breakthrough brand narratives across multiple consumer health clients—translating health insights into culturally relevant, consumer‑first stories.

Partner with internal teams (creative, strategy, starpower (influencer & culture), digital) to ensure storytelling is consistent and impactful across all brand touchpoints.

Provide high‑level writing support and creative oversight across campaigns, press materials, executive messaging, and brand manifestos.

Build and maintain top‑tier media relationships across health, consumer, & lifestyle categories.

Oversee and support the development of media strategy, angles, pitching efforts, and interview preparation.

Evaluate and evolve Real Chemistry & starpower’s approach to earned storytelling in health and wellness, ensuring alignment with influencer, social, and digital strategies.

Integrated Collaboration & Client Leadership Serve as a senior client advisor on brand communications.

Collaborate with influencer and social leads to ensure a seamless connection between influencer messaging and brand storytelling.

Identify opportunities to layer storytelling across paid and earned strategies to maximize reach and relevance.

Business Development Participate in new business development efforts, RFPs, and proactive pitch initiatives—crafting communication plans and narratives that set us apart.

Author compelling pitch narratives, case studies, and decks showcasing our strategic storytelling expertise.

Identify white space and emerging storytelling trends in the consumer health and wellness industries to inform future offerings.

Thought Leadership & Innovation Serve as an internal and external thought leader on brand storytelling, communications, and narrative strategy in the consumer health space.

Author regular thought leadership content, POVs, and trend reports tailored to consumer health, wellness, and lifestyle verticals.

Represent Real Chemistry & starpower at relevant industry events, panels, and forums—establishing the agency as a leader in culturally connected communications.

Perfect fit for you if You are adaptable, resilient, and okay with adjusting your scope, responsibilities, and focus as we grow. When things change, so do we. We’re always evolving.

You are proactive, driven, and resourceful with strong prioritization skills and a desire to dive into the data.

You are a highly organized self‑starter, able to work independently and under tight deadlines.

What you should have 10+ years of experience in brand communications, integrated storytelling, or strategic comms—with experience in consumer health, wellness, or CPG brands.

Deep understanding of the media landscape, earned‑first strategy, and how to translate science‑backed innovation into consumer relevance.

Proven leadership in crafting high‑impact narratives that live across PR, social, influencer, executive, and owned content channels.

Strong relationships across health, consumer, and lifestyle media.

Passionate about the health and wellness category with a pulse on emerging trends, cultural moments, and audience mindsets.

Exceptional communicator and writer with the ability to guide clients and internal teams with clarity and conviction.

Experience collaborating cross‑functionally with creatives, strategists, influencers, and senior leadership.

Entrepreneurial, collaborative, and energized by building new capabilities and offerings from the ground up.

Pay Range Pay Range:

$150,000.00 – $190,000.00

Benefits Real Chemistry offers a comprehensive benefit program and perks, tailored to your region. Benefits include generous holiday and paid time off, options for private medical, dental, and vision plans, mental wellness coaching and support, and access to more than 13,000 online classes with LinkedIn Learning. (Search specific offerings in your region at www.realchemistrybenefits.com.)

Equal Opportunity Employer Real Chemistry is an Equal Opportunity employer. We continually strive to build and sustain an inclusive and equitable work environment where our employees feel empowered to leverage all they bring from their personal lived experience and professional expertise, to make our team the best in the industry. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. Should you require accommodations throughout the interview process please let the recruiter know.

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