Burger King
Director, Sales Planning & Restaurant Analytics, Burger King
Burger King, Miami, Florida, us, 33222
Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
Burger King North America is seeking an experienced and strategic analytics leader to join our team as Director, Marketing Analytics. The ideal candidate will possess deep expertise in marketing measurement, data science, and consumer analytics, paired with the ability to translate complex insights into clear, actionable business strategies.
As the Director, Marketing Analytics, you will lead a team responsible for delivering the analytical frameworks and insights that guide the brand’s marketing investment, creative strategy, promotional planning, and sales expectations. You will serve as a key partner to senior leadership, driving data-informed decisions that enhance brand performance, optimize spend efficiency, and elevate the guest experience. If you are a passionate, business‑minded analytics leader who thrives at the intersection of data and strategy, we invite you to apply for this exciting opportunity.
This position is based in Miami, FL and is in the office 5 days a week.
Role & Responsibilities Marketing Analytics Leadership
Lead the Marketing Analytics function for Burger King North America, overseeing all analytical initiatives supporting campaign performance, media efficiency, and promotional strategy.
Serve as a trusted advisor to the Marketing Leadership Team, shaping key strategic decisions through data‑driven insights and advanced modeling.
Partner cross‑functionally with Media, Guest Insights, Finance, and Operations to ensure marketing analytics are tightly aligned with business objectives.
Media And Campaign Measurement
Oversee development and implementation of media measurement frameworks across traditional and digital channels, leveraging a Media Mix Model.
Deliver actionable insights on media performance to inform optimization of spend, creative, and channel mix, maximizing return on ad spend (ROAS).
Build and evolve marketing attribution and incrementality models that provide a holistic understanding of campaign impact.
Forecasting And Predictive Modeling
Lead the design and enhancement of forecasting models for promotions, campaigns, and product launches to ensure data‑driven marketing decisions.
Integrate consumer insights and behavioral data into predictive models to improve forecast precision and reflect real‑world performance dynamics.
Advance use of machine learning and causal inference techniques to strengthen marketing impact evaluation and forecasting reliability.
Marketing Test Design And Insights
Drive test‑and‑learn strategies that measure marketing effectiveness, leveraging control/test methodologies to quantify causal impact.
Partner with internal teams to identify key learning opportunities, design market tests, and translate results into strategic recommendations.
Ensure analytics approaches are rigorous, scalable, and embedded into ongoing marketing planning cycles.
Cross‑Functional Collaboration
Collaborate with the Guest Insights and Brand teams to connect attitudinal and behavioral data, bringing a holistic view of guest response to marketing.
Work closely with the Media and Brand teams to inform messaging, timing, and creative optimization through data‑driven feedback loops.
Translate complex findings into clear narratives for executive audiences, ensuring alignment and understanding across the organization.
Qualifications & Skills
7+ years of experience in marketing analytics, data science, or business insights, with at least 3 years in a leadership role.
Bachelor’s degree in a relevant field (e.g., Business Analytics, Data Science, Statistics, Marketing, or Economics).
Advanced degree preferred (MBA or Master’s in Analytics, Marketing, or related field).
Experience engaging with Board and C‑suite executives to deliver high‑impact insights and recommendations.
Proven track record of using data and advanced modeling to inform marketing strategy and drive measurable business outcomes.
Experience leading cross‑functional analytics initiatives in large organizations, preferably within consumer, retail, or restaurant industries.
Benefits Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
Equal Employment Opportunity Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
Seniority level
Director
Employment type
Full-time
Job function
Sales and Business Development
Food and Beverage Services
#J-18808-Ljbffr
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
Burger King North America is seeking an experienced and strategic analytics leader to join our team as Director, Marketing Analytics. The ideal candidate will possess deep expertise in marketing measurement, data science, and consumer analytics, paired with the ability to translate complex insights into clear, actionable business strategies.
As the Director, Marketing Analytics, you will lead a team responsible for delivering the analytical frameworks and insights that guide the brand’s marketing investment, creative strategy, promotional planning, and sales expectations. You will serve as a key partner to senior leadership, driving data-informed decisions that enhance brand performance, optimize spend efficiency, and elevate the guest experience. If you are a passionate, business‑minded analytics leader who thrives at the intersection of data and strategy, we invite you to apply for this exciting opportunity.
This position is based in Miami, FL and is in the office 5 days a week.
Role & Responsibilities Marketing Analytics Leadership
Lead the Marketing Analytics function for Burger King North America, overseeing all analytical initiatives supporting campaign performance, media efficiency, and promotional strategy.
Serve as a trusted advisor to the Marketing Leadership Team, shaping key strategic decisions through data‑driven insights and advanced modeling.
Partner cross‑functionally with Media, Guest Insights, Finance, and Operations to ensure marketing analytics are tightly aligned with business objectives.
Media And Campaign Measurement
Oversee development and implementation of media measurement frameworks across traditional and digital channels, leveraging a Media Mix Model.
Deliver actionable insights on media performance to inform optimization of spend, creative, and channel mix, maximizing return on ad spend (ROAS).
Build and evolve marketing attribution and incrementality models that provide a holistic understanding of campaign impact.
Forecasting And Predictive Modeling
Lead the design and enhancement of forecasting models for promotions, campaigns, and product launches to ensure data‑driven marketing decisions.
Integrate consumer insights and behavioral data into predictive models to improve forecast precision and reflect real‑world performance dynamics.
Advance use of machine learning and causal inference techniques to strengthen marketing impact evaluation and forecasting reliability.
Marketing Test Design And Insights
Drive test‑and‑learn strategies that measure marketing effectiveness, leveraging control/test methodologies to quantify causal impact.
Partner with internal teams to identify key learning opportunities, design market tests, and translate results into strategic recommendations.
Ensure analytics approaches are rigorous, scalable, and embedded into ongoing marketing planning cycles.
Cross‑Functional Collaboration
Collaborate with the Guest Insights and Brand teams to connect attitudinal and behavioral data, bringing a holistic view of guest response to marketing.
Work closely with the Media and Brand teams to inform messaging, timing, and creative optimization through data‑driven feedback loops.
Translate complex findings into clear narratives for executive audiences, ensuring alignment and understanding across the organization.
Qualifications & Skills
7+ years of experience in marketing analytics, data science, or business insights, with at least 3 years in a leadership role.
Bachelor’s degree in a relevant field (e.g., Business Analytics, Data Science, Statistics, Marketing, or Economics).
Advanced degree preferred (MBA or Master’s in Analytics, Marketing, or related field).
Experience engaging with Board and C‑suite executives to deliver high‑impact insights and recommendations.
Proven track record of using data and advanced modeling to inform marketing strategy and drive measurable business outcomes.
Experience leading cross‑functional analytics initiatives in large organizations, preferably within consumer, retail, or restaurant industries.
Benefits Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
Equal Employment Opportunity Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
Seniority level
Director
Employment type
Full-time
Job function
Sales and Business Development
Food and Beverage Services
#J-18808-Ljbffr