Logo
Giesecke+Devrient

Lead Generation Specialist

Giesecke+Devrient, Atlanta, Georgia, United States, 30383

Save Job

Giesecke+Devrient

is a growing, German international security technology company operating in the fields of digital security, financial platforms, and currency technology. This position will support the G&D U.S. Mobile Security business unit.

Job Summary Support G+D in establishing itself as a leading innovator in the IoT Connectivity and IoT Solutions industry by contributing to business growth in both areas. As a Lead Generation Specialist, you will play a key role in helping our sales team grow the customer base across the AMERICAS Sales region with a focus on North America (USA and Canada). Your main responsibility is to identify and qualify potential customers through outbound activities such as cold calling, email campaigns, and social media outreach. You’ll be the first point of contact with prospects, gathering information, sparking interest, and passing qualified leads to the sales team for further engagement. This is an entry-level position, ideal for someone who is motivated, goal-oriented, and eager to start a career in sales. We will provide training and guidance to help you succeed.

Qualifications Education and Experience

Bachelor's degree in Business, Marketing, Engineering or related field is preferred

1-3 years of experience in sales, marketing, or business development, preferably in a B2B environment, is helpful

Interest in (IoT) technology solutions and experience with cellular connectivity and/or the logistics industry is a plus

Ability to work in team environments and willingness to learn

Strong motivation to build relationships and to develop business opportunities

Good analytical skills and ability to work with data and information systems

Excellent communication skills in English. Other languages (e.g. Spanish) are a plus

Knowledge, Skills, and Abilities

Basic understanding of business processes and sales methodologies is preferred

Eagerness to learn about go-to-market strategies and solution sales approaches

Collaborative mindset and strong team player attitude

Proficiency in MS Office and keen to work with CRM systems

Self-motivated with ability to work under guidance while taking initiative

Adaptability and openness to feedback and continuous learning

Essential Functions

Focus exclusively on acquiring new customers through finding new leads/prospects (e.g. by using prospecting tools), contacting these leads/prospects (for example by cold calling / email campaigns) and pitching G+D’s Connectivity and Logistics solutions to the leads/prospects

The goal is to create and maintain a well filled leads and opportunity pipeline. Closing the opportunities and looking after existing customers will be managed by Account Managers

Support the development and execution of lead generation strategies for IoT Connectivity (e.g. selling mobile data plans to IoT Device makers) and IoT Track and Trace solutions (e.g. selling tracking devices to logistics companies)

Support market research and prospect identification activities

Participate in training sessions and workshops to deepen knowledge of product solutions, ensuring informed consulting and successful sales discussions

Researching and identifying potential leads within target markets

Reaching out to prospects via phone, email, and other channels

Qualifying leads based on defined criteria

Maintaining accurate records in the CRM system

Collaborating closely with the sales team to hand over qualified opportunities

A set number of qualified leads passed to the sales team per defined time period

Accurate and updated CRM records with detailed prospect information

Completed outbound outreach activities (calls, emails, LinkedIn touches, etc.)

Well-prepared lead handovers to sales reps, including background notes and context

Weekly/monthly reports on lead generation activities and results

Contributions to email/phone scripts or messaging improvements based on feedback

KPIs:

Outbound activity volume: e.g., calls made, emails sent, connections initiated

Lead qualification and conversion rate

Pipeline contribution: total revenue potential from leads sourced

Response rate: percentage of outreach attempts that get replies

CRM hygiene: accuracy and completeness of lead data

Opportunity for hybrid: Minimum 3 days per week in the office.

Seniority level Entry level

Employment type Full-time

Job function IT Services and IT Consulting and Computer and Network Security

Benefits

Medical insurance

Vision insurance

401(k)

#J-18808-Ljbffr