Acadia Pharmaceuticals Inc.
Sr. Director, Omnichannel Enablement
Acadia Pharmaceuticals Inc., Princeton, New Jersey, us, 08543
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About Acadia Pharmaceuticals Acadia is committed to turning scientific promise into meaningful innovation that makes the difference for underserved neurological and rare disease communities around the world. Our portfolio includes FDA-approved treatments for Parkinson’s disease psychosis and Rett syndrome and we are developing the next wave of treatments.
Position Summary The Director of Omnichannel Engagement Strategy is responsible for designing and executing an integrated, customer-centric strategy that delivers a seamless personalized experience across all digital and in-person touchpoints. This leader will partner with Brand, Field, Medical Affairs, IT, Analytics to deliver impactful campaigns, optimize channel performance, and continuously improve engagement.
Primary Responsibilities
Strategy & Planning:
Omnichannel Strategy: lead development and execution of the brand’s omnichannel engagement strategy and customer journeys for targeted segments.
Channel Orchestration: define sequencing and mix of channels (Email, Websites, Mobile Apps, Social Media, Field Sales/MSLs, Direct Mail, Media, SEM/SEO) to deliver the right content.
Customer Insights: leverage an in-depth understanding of customer behavior to refine strategies.
Test & Learn: establish a measurement framework to test, optimize and iterate campaign performance.
Execution & Enablement:
Cross-Functional Collaboration: partner with Brand/Medical Affairs, Sales, IT/Technology, Regulatory/Compliance, and Analytics teams.
Technology Management: drive utilization of Salesforce Marketing Cloud, Veeva, Adobe Experience Manager.
Content & Creative: oversee development of marketing briefs and collaborate with agencies.
Field Force Enablement: develop tools, training and processes for Field Sales and MSLs.
Compliance & Governance:
Regulatory Adherence: ensure all activities comply with pharma regulations, HIPAA and company policies.
Data Governance: manage data capture, privacy and consent across all channels.
Education / Experience / Skills Bachelor’s degree in business, STEM or related field. MBA preferred. Minimum 15 years progressive experience in the pharmaceutical/medical device industry with cross‑functional leadership.
Must possess:
Education: Bachelor’s required; advanced degree preferred.
Experience: 10+ years in digital marketing, CRM or omnichannel strategy within pharma/biotech/healthcare.
Technical Proficiency: managing platforms such as Salesforce Marketing Cloud, Veeva CRM, Adobe Experience Manager.
Data Analytics: strong understanding of measurement frameworks and actionable insights.
Communication & Leadership: excellent communication, presentation and cross‑functional leadership skills.
Project Management: ability to manage multiple projects simultaneously.
Pharma Commercial Model & Regulatory Environment: deep knowledge.
Physical Requirements
Regular standing, walking, sitting, hand use, reaching, climbing or balancing; occasionally lift up to 20 lbs. Travel up to 10% of time.
Compensation Competitive base salary, discretionary bonus and equity awards. Salary Range: $213,000—$266,500 USD.
Benefits (US‑based Employees)
Competitive base, bonus, new hire and ongoing equity packages
Medical, dental, vision insurance
Employer‑paid life, disability, business travel and EAP coverage
401(k) Plan with 1:1 match up to 5%
Employee Stock Purchase Plan with 2‑year lock‑in
15+ vacation days
13–15 paid holidays; office closure Dec 24–Jan 1
10 days paid sick time
Paid parental leave
Tuition assistance
EEO Statement (US‑based Employees) Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every qualification in the exact way described. We are committed to building a diverse, equitable, inclusive, and innovative company and encourage applicants from all backgrounds. We strongly encourage you to apply, especially if you come from a less traditional background or meet qualifications in a different way.
It is the policy of Acadia to provide equal employment opportunities to all employees and applicants without regard to protected status. As an equal‑opportunity employer, Acadia is committed to a diverse workforce. If you have a disability or are a disabled veteran, you can request accommodations. …
Seniority level
Director
Employment type
Full‑time
Job function
Other
Pharmaceutical Manufacturing
#J-18808-Ljbffr
Get AI-powered advice on this job and more exclusive features.
About Acadia Pharmaceuticals Acadia is committed to turning scientific promise into meaningful innovation that makes the difference for underserved neurological and rare disease communities around the world. Our portfolio includes FDA-approved treatments for Parkinson’s disease psychosis and Rett syndrome and we are developing the next wave of treatments.
Position Summary The Director of Omnichannel Engagement Strategy is responsible for designing and executing an integrated, customer-centric strategy that delivers a seamless personalized experience across all digital and in-person touchpoints. This leader will partner with Brand, Field, Medical Affairs, IT, Analytics to deliver impactful campaigns, optimize channel performance, and continuously improve engagement.
Primary Responsibilities
Strategy & Planning:
Omnichannel Strategy: lead development and execution of the brand’s omnichannel engagement strategy and customer journeys for targeted segments.
Channel Orchestration: define sequencing and mix of channels (Email, Websites, Mobile Apps, Social Media, Field Sales/MSLs, Direct Mail, Media, SEM/SEO) to deliver the right content.
Customer Insights: leverage an in-depth understanding of customer behavior to refine strategies.
Test & Learn: establish a measurement framework to test, optimize and iterate campaign performance.
Execution & Enablement:
Cross-Functional Collaboration: partner with Brand/Medical Affairs, Sales, IT/Technology, Regulatory/Compliance, and Analytics teams.
Technology Management: drive utilization of Salesforce Marketing Cloud, Veeva, Adobe Experience Manager.
Content & Creative: oversee development of marketing briefs and collaborate with agencies.
Field Force Enablement: develop tools, training and processes for Field Sales and MSLs.
Compliance & Governance:
Regulatory Adherence: ensure all activities comply with pharma regulations, HIPAA and company policies.
Data Governance: manage data capture, privacy and consent across all channels.
Education / Experience / Skills Bachelor’s degree in business, STEM or related field. MBA preferred. Minimum 15 years progressive experience in the pharmaceutical/medical device industry with cross‑functional leadership.
Must possess:
Education: Bachelor’s required; advanced degree preferred.
Experience: 10+ years in digital marketing, CRM or omnichannel strategy within pharma/biotech/healthcare.
Technical Proficiency: managing platforms such as Salesforce Marketing Cloud, Veeva CRM, Adobe Experience Manager.
Data Analytics: strong understanding of measurement frameworks and actionable insights.
Communication & Leadership: excellent communication, presentation and cross‑functional leadership skills.
Project Management: ability to manage multiple projects simultaneously.
Pharma Commercial Model & Regulatory Environment: deep knowledge.
Physical Requirements
Regular standing, walking, sitting, hand use, reaching, climbing or balancing; occasionally lift up to 20 lbs. Travel up to 10% of time.
Compensation Competitive base salary, discretionary bonus and equity awards. Salary Range: $213,000—$266,500 USD.
Benefits (US‑based Employees)
Competitive base, bonus, new hire and ongoing equity packages
Medical, dental, vision insurance
Employer‑paid life, disability, business travel and EAP coverage
401(k) Plan with 1:1 match up to 5%
Employee Stock Purchase Plan with 2‑year lock‑in
15+ vacation days
13–15 paid holidays; office closure Dec 24–Jan 1
10 days paid sick time
Paid parental leave
Tuition assistance
EEO Statement (US‑based Employees) Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every qualification in the exact way described. We are committed to building a diverse, equitable, inclusive, and innovative company and encourage applicants from all backgrounds. We strongly encourage you to apply, especially if you come from a less traditional background or meet qualifications in a different way.
It is the policy of Acadia to provide equal employment opportunities to all employees and applicants without regard to protected status. As an equal‑opportunity employer, Acadia is committed to a diverse workforce. If you have a disability or are a disabled veteran, you can request accommodations. …
Seniority level
Director
Employment type
Full‑time
Job function
Other
Pharmaceutical Manufacturing
#J-18808-Ljbffr