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OuterFactor

Director, Product Marketing - Remote or Hybrid

OuterFactor, Lansing, Michigan, United States

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Director, Product Marketing Location:

Galesburg, MI (Hybrid or Remote)

Department:

Commercial

OuterFactor is building the most trusted brand in mobile accessories for business, government, healthcare, and education. Our products aren’t built for trends – they’re built for trust. We make solutions that keep professionals connected, productive, and protected wherever work happens.

We’re looking for a

Director, Product Marketing

to define how our products are positioned, launched, and understood across markets. This is a leadership role for someone who can combine strategic clarity with hands‑on execution, translating technical precision into customer relevance and turning product value into enterprise growth.

Why OuterFactor

Paid Maternity and Paternity Leave

401K Match

4 Weeks PTO

Comprehensive Benefits Package

What You’ll Do

Own the full go‑to‑market strategy, messaging, and content framework for product launches and lifecycle management

Lead product positioning based on customer insight, vertical segmentation, and market analytics

Develop marketing assets (packaging, content, presentations, sell sheets, and web copy) that communicate trust, value, and differentiation

Manage product data, attributes, and feature tagging in NetSuite and Salesforce to ensure commercial consistency

Partner with Product Engineering and Supply Chain to align readiness, availability, and product storytelling

Lead pricing, segmentation, and channel strategy with a data‑driven approach to profitability and adoption

Build structured processes for marketing operations, content governance, and enablement as we scale

Serve as the voice of the customer across the organization by connecting field insight to product and messaging evolution

Who You Are

8–10 years in product marketing, product management, or category leadership for physical goods

Experience leading B2B or enterprise‑focused products – ideally where reliability, lifecycle, and service matter

Excellent communicator with the ability to simplify complexity and tell clear, compelling stories

Analytical and structured – you see data and process as the backbone of effective marketing

Collaborative and resourceful – capable of bridging product, commercial, and operational teams

Curious about customer environments and motivated by designing products that solve real, repeatable problems

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