Planet Pharma
Customer Segment Marketing Manager
Planet Pharma, San Diego, California, United States, 92189
Position
Customer Segment Marketing Manager
– Planet Pharma
Purpose Support the development and execution of go-to-market strategies for a research-focused product portfolio, with a strong emphasis on multiomics applications and deep understanding of academic, core lab, and departmental research customers.
Job Description Target pay range: $61.00–$76.25/hr (depending on experience).
Key Capabilities Required
Multiomics expertise and solid grasp of NGS-based multiomic/multimodel workflows.
Ability to translate complex scientific capabilities into clear, compelling marketing messages.
Familiarity with research customer personas: academic labs, core facilities, departmental labs.
Understanding of their unique needs, purchasing behaviors, and scientific priorities.
Experience crafting segment-specific messaging and campaigns.
Ability to build and execute short- and long-term marketing plans aligned with customer journey stages.
Proven ability to work with Sales, Product Management, and Field Marketing teams.
Support creation of sales tools, enablement content, and global/regional campaign assets.
Skilled in analyzing marketing performance and ROI.
Use insights to optimize tactics and inform leadership.
Key Responsibilities
Define and execute the customer segment marketing strategy in alignment with company business goals.
Assess performance and marketing ROI, reporting to senior leadership with insights and recommendations.
Develop deep insights into key customer segments and their unique needs, challenges, and behaviors.
Define and execute tailored marketing strategies for each customer segment to ensure targeted, personalized engagement.
Drive customer‑centric product innovation and personalization using segment‑specific data, insights, and feedback.
Lead market segmentation analysis and ensure all customer touchpoints, communications, and campaigns are customized.
Partner with Sales, Product Management, and Customer Success to develop aligned messaging, sales tools, and marketing collateral that support acquisition and retention.
Collaborate with Regional Field Marketing to execute major initiatives, including global tradeshows, marketing content, and sales enablement.
Qualifications
At least 12 years industry experience in Product Marketing or Product Management AND a Bachelor’s degree, OR at least 8 years experience and a Master’s degree, OR at least 5 years experience and a PhD (or equivalent).
Direct B2B marketing experience, ideally within life sciences, healthcare, or related industries.
Proven success in customer segmentation, go‑to‑market strategy, and campaign execution.
Strong analytical skills with ability to convert data into actionable insights.
Exceptional communication and storytelling skills.
Experience working in global, cross‑functional, and matrixed organizations.
Minimum Bachelor’s degree in Marketing, Business, Life Sciences, or related field (advanced degree strongly preferred).
Additional Information
Seniority level: Not Applicable
Employment type: Full‑time
Job function: Project Management
Industry: Staffing and Recruiting
The Planet Group of Companies is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
#J-18808-Ljbffr
– Planet Pharma
Purpose Support the development and execution of go-to-market strategies for a research-focused product portfolio, with a strong emphasis on multiomics applications and deep understanding of academic, core lab, and departmental research customers.
Job Description Target pay range: $61.00–$76.25/hr (depending on experience).
Key Capabilities Required
Multiomics expertise and solid grasp of NGS-based multiomic/multimodel workflows.
Ability to translate complex scientific capabilities into clear, compelling marketing messages.
Familiarity with research customer personas: academic labs, core facilities, departmental labs.
Understanding of their unique needs, purchasing behaviors, and scientific priorities.
Experience crafting segment-specific messaging and campaigns.
Ability to build and execute short- and long-term marketing plans aligned with customer journey stages.
Proven ability to work with Sales, Product Management, and Field Marketing teams.
Support creation of sales tools, enablement content, and global/regional campaign assets.
Skilled in analyzing marketing performance and ROI.
Use insights to optimize tactics and inform leadership.
Key Responsibilities
Define and execute the customer segment marketing strategy in alignment with company business goals.
Assess performance and marketing ROI, reporting to senior leadership with insights and recommendations.
Develop deep insights into key customer segments and their unique needs, challenges, and behaviors.
Define and execute tailored marketing strategies for each customer segment to ensure targeted, personalized engagement.
Drive customer‑centric product innovation and personalization using segment‑specific data, insights, and feedback.
Lead market segmentation analysis and ensure all customer touchpoints, communications, and campaigns are customized.
Partner with Sales, Product Management, and Customer Success to develop aligned messaging, sales tools, and marketing collateral that support acquisition and retention.
Collaborate with Regional Field Marketing to execute major initiatives, including global tradeshows, marketing content, and sales enablement.
Qualifications
At least 12 years industry experience in Product Marketing or Product Management AND a Bachelor’s degree, OR at least 8 years experience and a Master’s degree, OR at least 5 years experience and a PhD (or equivalent).
Direct B2B marketing experience, ideally within life sciences, healthcare, or related industries.
Proven success in customer segmentation, go‑to‑market strategy, and campaign execution.
Strong analytical skills with ability to convert data into actionable insights.
Exceptional communication and storytelling skills.
Experience working in global, cross‑functional, and matrixed organizations.
Minimum Bachelor’s degree in Marketing, Business, Life Sciences, or related field (advanced degree strongly preferred).
Additional Information
Seniority level: Not Applicable
Employment type: Full‑time
Job function: Project Management
Industry: Staffing and Recruiting
The Planet Group of Companies is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
#J-18808-Ljbffr