neteffects
Staff Segment Marketing Manager
Pay Rate: $61.00/hour - $76.25/hour Hybrid in San Diego, CA 92122 Duration: 8 month assignment Job Description
Customer Segment Marketing - Summary
Support the development and execution of go-to-market strategies for research-focused product portfolio, with a strong emphasis on multiomics applications and deep understanding of academic, core lab, and departmental research customers. Key Capabilities Required
Multiomics Expertise Solid grasp of NGS based multiomic / multimodel workflows. Ability to translate complex scientific capabilities into clear, compelling marketing messages. Customer Segment Insight
Familiarity with research customer personas: academic labs, core facilities, departmental labs. Understanding of their unique needs, purchasing behaviors, and scientific priorities. Marketing Strategy & Execution
Experience crafting segment-specific messaging and campaigns. Ability to build and execute short- and long-term marketing plans aligned with customer journey stages. Cross-Functional Collaboration
Proven ability to work with Sales, Product Management, and Field Marketing teams. Support creation of sales tools, enablement content, and global/regional campaign assets. Data-Driven Decision Making
Skilled in analyzing marketing performance and ROI. Use insights to optimize tactics and inform leadership. Key Responsibilities
Define and execute the customer segment marketing strategy in alignment with the company’s business goals and ensuring a cohesive brand narrative. Assess performance and marketing return on investment reporting to senior leadership, providing insights and recommendations for improvements. Develop deep insights into key customer segments and their unique needs, challenges, and behaviors. Define and execute tailored marketing strategies for each customer segment to ensure targeted, personalized engagement. Drive customer-centric product innovation and personalization by leveraging segment-specific data, insights, and feedback. Lead market segmentation analysis and ensure that all customer touchpoints, communications, and campaigns are customized to specific segment needs. Partner with Sales, Product Management, and Customer Success to develop aligned messaging, sales tools, and marketing collateral that support customer acquisition and retention. Collaborate with Regional Field Marketing to execute major initiatives including global tradeshows, marketing content, and sales enablement. Qualifications
Must have at least 12 years of industry experience in Product Marketing or Product Management and a Bachelor’s degree, or a minimum of 8 years’ experience and a Master’s degree, or a minimum of 5 years’ experience with a PhD, or equivalent experience. Direct experience in B2B marketing experience, ideally within life sciences, healthcare, or related industries required. Proven success in customer segmentation, go-to-market strategy, and campaign execution. Strong analytical skills with the ability to convert data into actionable insights. Exceptional communication and storytelling skills. Experience working in global, cross-functional, and matrixed organizations. A minimum of a Bachelor’s degree in Marketing, Business, Life Sciences, or a related field is required. Advanced degree (MBA, MS in Marketing, or scientific field) is strongly preferred and may substitute for equivalent experience. Benefits (employee contribution)
Health insurance Health savings account Dental insurance Vision insurance Flexible spending accounts Life insurance Retirement plan We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Pursuant to applicable state and municipal Fair Chance Laws and Ordinances, we will consider for employment-qualified applicants with arrest and conviction records. For Los Angeles, CA applicants: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
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Pay Rate: $61.00/hour - $76.25/hour Hybrid in San Diego, CA 92122 Duration: 8 month assignment Job Description
Customer Segment Marketing - Summary
Support the development and execution of go-to-market strategies for research-focused product portfolio, with a strong emphasis on multiomics applications and deep understanding of academic, core lab, and departmental research customers. Key Capabilities Required
Multiomics Expertise Solid grasp of NGS based multiomic / multimodel workflows. Ability to translate complex scientific capabilities into clear, compelling marketing messages. Customer Segment Insight
Familiarity with research customer personas: academic labs, core facilities, departmental labs. Understanding of their unique needs, purchasing behaviors, and scientific priorities. Marketing Strategy & Execution
Experience crafting segment-specific messaging and campaigns. Ability to build and execute short- and long-term marketing plans aligned with customer journey stages. Cross-Functional Collaboration
Proven ability to work with Sales, Product Management, and Field Marketing teams. Support creation of sales tools, enablement content, and global/regional campaign assets. Data-Driven Decision Making
Skilled in analyzing marketing performance and ROI. Use insights to optimize tactics and inform leadership. Key Responsibilities
Define and execute the customer segment marketing strategy in alignment with the company’s business goals and ensuring a cohesive brand narrative. Assess performance and marketing return on investment reporting to senior leadership, providing insights and recommendations for improvements. Develop deep insights into key customer segments and their unique needs, challenges, and behaviors. Define and execute tailored marketing strategies for each customer segment to ensure targeted, personalized engagement. Drive customer-centric product innovation and personalization by leveraging segment-specific data, insights, and feedback. Lead market segmentation analysis and ensure that all customer touchpoints, communications, and campaigns are customized to specific segment needs. Partner with Sales, Product Management, and Customer Success to develop aligned messaging, sales tools, and marketing collateral that support customer acquisition and retention. Collaborate with Regional Field Marketing to execute major initiatives including global tradeshows, marketing content, and sales enablement. Qualifications
Must have at least 12 years of industry experience in Product Marketing or Product Management and a Bachelor’s degree, or a minimum of 8 years’ experience and a Master’s degree, or a minimum of 5 years’ experience with a PhD, or equivalent experience. Direct experience in B2B marketing experience, ideally within life sciences, healthcare, or related industries required. Proven success in customer segmentation, go-to-market strategy, and campaign execution. Strong analytical skills with the ability to convert data into actionable insights. Exceptional communication and storytelling skills. Experience working in global, cross-functional, and matrixed organizations. A minimum of a Bachelor’s degree in Marketing, Business, Life Sciences, or a related field is required. Advanced degree (MBA, MS in Marketing, or scientific field) is strongly preferred and may substitute for equivalent experience. Benefits (employee contribution)
Health insurance Health savings account Dental insurance Vision insurance Flexible spending accounts Life insurance Retirement plan We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Pursuant to applicable state and municipal Fair Chance Laws and Ordinances, we will consider for employment-qualified applicants with arrest and conviction records. For Los Angeles, CA applicants: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
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