Built Brands
Director of Sales, Specialty Channels
Built Brands, American Fork, Utah, United States, 84003
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Director of Sales, Specialty Channels
role at
Built Brands .
Director, Specialty Channels Location: remote with customer travel and selling show attendance required
About BUILT At BUILT, we don’t just make protein bars, we’ve redefined them. Our promise is to indulge the snacking senses in unexpected, better-for you ways. Our flagship BUILT Puff has 17g of protein and a light, marshmallow‑y texture. You’ll see why so many people are loving our products and saying, “What the Puff!?” when they first try it.
Over the last several years, BUILT has made a splash across club, mass, food and convenience stores. We are ready to expand our sales team to focus on specialty channels like military, vending, food service, health & fitness, travel and micro‑markets. Our culture is fast‑paced, fun, and driven. We move quickly, think creatively, and celebrate wins as a team. Headquartered in American Fork, Utah, BUILT is a place where big ideas meet bold execution, and ambitious people can make a real impact.
If you want to be part of a company that’s changing the way people snack (and having a blast while doing it), BUILT is the place for you.
Key Responsibilities
Setting aggressive but achievable growth targets with a plan and timeline
Segmenting and prioritizing customers based on growth opportunity and product fit
Leveraging successful candidate’s experience and network to build and maintain relationships
Growing our distributor network to service these channels
Structuring and negotiating sales agreements, pricing, promotions and merchandising, co‑op funding as appropriate
Leading business reviews and performing analyses with the support of our insights team, adjusting strategy based on performance and market trends
Generating forecasts and ensuring operational alignment with supply chain, logistics and fulfillment to satisfy channel demands
Collaborating with insights and marketing teams to develop channel‑specific go‑to‑market plans, point‑of‑sale materials, and creative merchandising
Qualifications
10+ years sales experience in food or snack CPG, with proven success in at least two of the following priority channels: military, health & fitness, travel
Well‑developed contact network and connections with both broadline distributors and end customers / buyers
Understanding of co‑op marketing and merchandising specifics for non‑traditional channels (which differ from traditional ones)
Strong track record of growing revenue through distributor and channel partner networks
Excellent communication and presentation skills
Ability to manage and develop sales teams, set quotas, and achieve KPI targets
Strong analytical skills: comfortable with sales forecasting, channel‑profit modelling, margin analysis, promotional ROI
Strong collaborator and negotiator
Willingness to travel frequently
Bachelor’s degree minimum
Seniority level Director
Employment type Full‑time
Job function Sales and Business Development
Industries Food and Beverage Services
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Director of Sales, Specialty Channels
role at
Built Brands .
Director, Specialty Channels Location: remote with customer travel and selling show attendance required
About BUILT At BUILT, we don’t just make protein bars, we’ve redefined them. Our promise is to indulge the snacking senses in unexpected, better-for you ways. Our flagship BUILT Puff has 17g of protein and a light, marshmallow‑y texture. You’ll see why so many people are loving our products and saying, “What the Puff!?” when they first try it.
Over the last several years, BUILT has made a splash across club, mass, food and convenience stores. We are ready to expand our sales team to focus on specialty channels like military, vending, food service, health & fitness, travel and micro‑markets. Our culture is fast‑paced, fun, and driven. We move quickly, think creatively, and celebrate wins as a team. Headquartered in American Fork, Utah, BUILT is a place where big ideas meet bold execution, and ambitious people can make a real impact.
If you want to be part of a company that’s changing the way people snack (and having a blast while doing it), BUILT is the place for you.
Key Responsibilities
Setting aggressive but achievable growth targets with a plan and timeline
Segmenting and prioritizing customers based on growth opportunity and product fit
Leveraging successful candidate’s experience and network to build and maintain relationships
Growing our distributor network to service these channels
Structuring and negotiating sales agreements, pricing, promotions and merchandising, co‑op funding as appropriate
Leading business reviews and performing analyses with the support of our insights team, adjusting strategy based on performance and market trends
Generating forecasts and ensuring operational alignment with supply chain, logistics and fulfillment to satisfy channel demands
Collaborating with insights and marketing teams to develop channel‑specific go‑to‑market plans, point‑of‑sale materials, and creative merchandising
Qualifications
10+ years sales experience in food or snack CPG, with proven success in at least two of the following priority channels: military, health & fitness, travel
Well‑developed contact network and connections with both broadline distributors and end customers / buyers
Understanding of co‑op marketing and merchandising specifics for non‑traditional channels (which differ from traditional ones)
Strong track record of growing revenue through distributor and channel partner networks
Excellent communication and presentation skills
Ability to manage and develop sales teams, set quotas, and achieve KPI targets
Strong analytical skills: comfortable with sales forecasting, channel‑profit modelling, margin analysis, promotional ROI
Strong collaborator and negotiator
Willingness to travel frequently
Bachelor’s degree minimum
Seniority level Director
Employment type Full‑time
Job function Sales and Business Development
Industries Food and Beverage Services
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