Mental Health Advocates of WNY
Director of Development and Marketing
Mental Health Advocates of WNY, Buffalo, New York, United States, 14266
Director of Development and Marketing at Mental Health Advocates of WNY
This role will manage all aspects of the donor engagement and solicitation program, including annual and major gifts, foundations and grants, special events, and gift planning, and will lead and implement strategic marketing and communications efforts to enhance the organization’s visibility and support fundraising success. The position also oversees the development and execution of a comprehensive stewardship strategy to cultivate and retain donors at all levels.
Key Responsibilities
Lead all fundraising efforts on behalf of the agency, including annual fund appeals, capital campaigns, endowment growth, planned giving, donor relations, and grant research and writing. Plan and execute a comprehensive program to maximize philanthropic support from individuals, corporations, and foundations. Meet annual fundraising goals and budgets in collaboration with the Executive Director and Director of Finance. Coordinate and implement a strategic cultivation, solicitation, and stewardship plan for annual and major gift prospects and donors. Develop and implement an annual giving strategy with one‑year, five‑year, and long‑term goals. Maintain and continually expand a database of prospective financial donors, including individuals, corporations, and foundations. Create and execute strategic, donor‑centered fundraising plans aligned with agency goals, producing measurable, results‑oriented outcomes. Oversee stewardship activities including ongoing donor communications, recognition events, and personalized outreach. Design and manage an annual calendar of fundraising events that align with agency goals. Prepare and manage an annual development income and expense budget and provide timely, accurate reports to the Executive Director. Direct and grow the Annual Fund using data analysis, direct appeals, and innovative strategies to increase donor participation and giving by a minimum of 10% annually. Work with the Advancement Committee to develop new fundraising initiatives and enhance donor engagement efforts. Collaborate with the Foundation Board to develop a strategic fundraising plan to grow the endowment to $5 million. Marketing and Communications
Oversee and direct the agency’s marketing, branding, and communications strategies to raise awareness and drive engagement. Develop an integrated marketing plan that supports fundraising, special events, and community engagement initiatives. Manage the organization’s presence across digital platforms, including website, email marketing, and social media channels. Lead the creation of content and collateral that support fundraising appeals, donor reports, press releases, newsletters, and other external communications. Ensure consistent brand messaging across all platforms and materials. Work in close collaboration with program, development, and executive leadership to align marketing initiatives with organizational priorities. Team Leadership and Supervision
Supervise and support the Development and Marketing Manager and Development and Marketing Assistant. Foster a collaborative, innovative, and results‑driven culture within the development and marketing team. Oversee workload distribution, set clear goals, and ensure alignment with organizational priorities. Qualifications
Bachelor’s degree required. At least 5–7 years of progressively responsible experience and demonstrated success in fundraising and/or development. Leadership experience and skill in managing an advancement program. Thorough knowledge of funding sources and financial planning strategies. Ability to develop, cultivate, and maintain purposeful relationships with donors. Proven organizational and interpersonal skills, with professional skills commensurate with handling cash and donor gifts. Benefits
Health Insurance:
Medical, dental, and vision coverage. Health Reimbursement Account Paid Time Off:
PTO and sick leave. 12 Paid Holidays 403(b) Retirement Plan Employee Assistance Program (EAP) Professional Development Opportunities Remote Work Policy EEO Statement
The Mental Health Advocates of WNY is an equal employment opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, citizenship status, national origin, ancestry, gender, sexual orientation, age, weight, religion, creed, physical or mental disability, marital status, veteran status, political affiliation, or any other factor protected by law.
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This role will manage all aspects of the donor engagement and solicitation program, including annual and major gifts, foundations and grants, special events, and gift planning, and will lead and implement strategic marketing and communications efforts to enhance the organization’s visibility and support fundraising success. The position also oversees the development and execution of a comprehensive stewardship strategy to cultivate and retain donors at all levels.
Key Responsibilities
Lead all fundraising efforts on behalf of the agency, including annual fund appeals, capital campaigns, endowment growth, planned giving, donor relations, and grant research and writing. Plan and execute a comprehensive program to maximize philanthropic support from individuals, corporations, and foundations. Meet annual fundraising goals and budgets in collaboration with the Executive Director and Director of Finance. Coordinate and implement a strategic cultivation, solicitation, and stewardship plan for annual and major gift prospects and donors. Develop and implement an annual giving strategy with one‑year, five‑year, and long‑term goals. Maintain and continually expand a database of prospective financial donors, including individuals, corporations, and foundations. Create and execute strategic, donor‑centered fundraising plans aligned with agency goals, producing measurable, results‑oriented outcomes. Oversee stewardship activities including ongoing donor communications, recognition events, and personalized outreach. Design and manage an annual calendar of fundraising events that align with agency goals. Prepare and manage an annual development income and expense budget and provide timely, accurate reports to the Executive Director. Direct and grow the Annual Fund using data analysis, direct appeals, and innovative strategies to increase donor participation and giving by a minimum of 10% annually. Work with the Advancement Committee to develop new fundraising initiatives and enhance donor engagement efforts. Collaborate with the Foundation Board to develop a strategic fundraising plan to grow the endowment to $5 million. Marketing and Communications
Oversee and direct the agency’s marketing, branding, and communications strategies to raise awareness and drive engagement. Develop an integrated marketing plan that supports fundraising, special events, and community engagement initiatives. Manage the organization’s presence across digital platforms, including website, email marketing, and social media channels. Lead the creation of content and collateral that support fundraising appeals, donor reports, press releases, newsletters, and other external communications. Ensure consistent brand messaging across all platforms and materials. Work in close collaboration with program, development, and executive leadership to align marketing initiatives with organizational priorities. Team Leadership and Supervision
Supervise and support the Development and Marketing Manager and Development and Marketing Assistant. Foster a collaborative, innovative, and results‑driven culture within the development and marketing team. Oversee workload distribution, set clear goals, and ensure alignment with organizational priorities. Qualifications
Bachelor’s degree required. At least 5–7 years of progressively responsible experience and demonstrated success in fundraising and/or development. Leadership experience and skill in managing an advancement program. Thorough knowledge of funding sources and financial planning strategies. Ability to develop, cultivate, and maintain purposeful relationships with donors. Proven organizational and interpersonal skills, with professional skills commensurate with handling cash and donor gifts. Benefits
Health Insurance:
Medical, dental, and vision coverage. Health Reimbursement Account Paid Time Off:
PTO and sick leave. 12 Paid Holidays 403(b) Retirement Plan Employee Assistance Program (EAP) Professional Development Opportunities Remote Work Policy EEO Statement
The Mental Health Advocates of WNY is an equal employment opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, citizenship status, national origin, ancestry, gender, sexual orientation, age, weight, religion, creed, physical or mental disability, marital status, veteran status, political affiliation, or any other factor protected by law.
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