Kraft Heinz Company
Manager, Performance & Retail Media Measurement
Kraft Heinz Company, Chicago, Illinois, United States, 60290
Job Description
Job Purpose
The Mgr Performance & Retail Media Measurement is a measurement subject matter expert within our retail media center of excellence for the US business. This individual leverages a strong background in analytics and measurement to help aid and guide investment strategy and performance media optimization.
Essential Functions & Responsibilities
Commercial mix analytics (MMM); quarterly insight generation/advisory, modeling partner, data input management & scaling, management of additional supplemental deep dive analysis
Retail media measurement capabilities, analytics & incrementality; partnering with RMNs to advance capabilities and measurement methodologies, governing internal selection of key KPIs, analyzing returns, etc.
Retail media agency reporting & benchmark development; partnering with retail media agency to determine learning agenda, key measurement principles & identifying key benchmarks
Annual learning agenda aligned to business KPIs; running analysis and determining key optimizations/actions for the business, storytelling and sharing with stakeholders (e.g., BUs)
Consult/advisor to key customer accounts; performance reviews, testing plans, etc. across key customers like Target, Kroger, Sam's Club
Identifying and owning capability partnerships for media measurement (e.g., SOV for RMN display partner, vetting incremental measurement solutions)
Ownership of future of retailer media measurement solutions (e.g., clean room strategy and execution)
Expected Experience & Required Skills
5+ years experience utilizing any combination of advanced and predictive analytics, marketing analytics, and analytic techniques for marketing, customer and business application
5+ years experience with large datasets to deliver marketing and business strategy; marketing mix modeling experience preferred
3-5 years experience with performance media data with retail media data experience preferred
3-5 years experience collaborating and project managing across functions and varied levels of leadership to capture perspectives and leverage internal knowledge and deliver insights/action oriented solutions
Demonstrates ability to innovate and enhance processes or strategies through the utilization of technology and knowledge advancement; aware of best industry best practices and capability enhancement
Ability to apply marketing and commercial intelligence concepts for business success
Ability to tie retailer analytics to retailer media analytics (i.e. understanding of KPM, Scintilla and how they can be used to link sales and media performance)
Work Environment & Schedule This position is considered a Normal office environment with limited travel or visits to external locations; offices are open workspaces. Additionally, this role requires work a salaried, exempt schedule to best execute against customer and internal expectations.
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.
New Hire Base Salary Range $102,100.00 - $127,600.00
Bonus This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits
Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
Emotional – Employee Assistance Program, Wellbeing Programs, Family Support Programs
Financial – 401k, Life, Accidental Death & Dismemberment, Disability
Wellbeing We offer events, resources, and learning opportunities that inspire a physical, social, emotional and financial well-being lifestyle for our employees and their families.
You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
Location(s) Chicago/Aon Center
kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority, Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.
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The Mgr Performance & Retail Media Measurement is a measurement subject matter expert within our retail media center of excellence for the US business. This individual leverages a strong background in analytics and measurement to help aid and guide investment strategy and performance media optimization.
Essential Functions & Responsibilities
Commercial mix analytics (MMM); quarterly insight generation/advisory, modeling partner, data input management & scaling, management of additional supplemental deep dive analysis
Retail media measurement capabilities, analytics & incrementality; partnering with RMNs to advance capabilities and measurement methodologies, governing internal selection of key KPIs, analyzing returns, etc.
Retail media agency reporting & benchmark development; partnering with retail media agency to determine learning agenda, key measurement principles & identifying key benchmarks
Annual learning agenda aligned to business KPIs; running analysis and determining key optimizations/actions for the business, storytelling and sharing with stakeholders (e.g., BUs)
Consult/advisor to key customer accounts; performance reviews, testing plans, etc. across key customers like Target, Kroger, Sam's Club
Identifying and owning capability partnerships for media measurement (e.g., SOV for RMN display partner, vetting incremental measurement solutions)
Ownership of future of retailer media measurement solutions (e.g., clean room strategy and execution)
Expected Experience & Required Skills
5+ years experience utilizing any combination of advanced and predictive analytics, marketing analytics, and analytic techniques for marketing, customer and business application
5+ years experience with large datasets to deliver marketing and business strategy; marketing mix modeling experience preferred
3-5 years experience with performance media data with retail media data experience preferred
3-5 years experience collaborating and project managing across functions and varied levels of leadership to capture perspectives and leverage internal knowledge and deliver insights/action oriented solutions
Demonstrates ability to innovate and enhance processes or strategies through the utilization of technology and knowledge advancement; aware of best industry best practices and capability enhancement
Ability to apply marketing and commercial intelligence concepts for business success
Ability to tie retailer analytics to retailer media analytics (i.e. understanding of KPM, Scintilla and how they can be used to link sales and media performance)
Work Environment & Schedule This position is considered a Normal office environment with limited travel or visits to external locations; offices are open workspaces. Additionally, this role requires work a salaried, exempt schedule to best execute against customer and internal expectations.
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.
New Hire Base Salary Range $102,100.00 - $127,600.00
Bonus This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits
Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
Emotional – Employee Assistance Program, Wellbeing Programs, Family Support Programs
Financial – 401k, Life, Accidental Death & Dismemberment, Disability
Wellbeing We offer events, resources, and learning opportunities that inspire a physical, social, emotional and financial well-being lifestyle for our employees and their families.
You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
Location(s) Chicago/Aon Center
kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority, Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.
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