Dufresne Spencer Group, LLC dba Ashley
SR MANAGER, ORGANIC SOCIAL
Dufresne Spencer Group, LLC dba Ashley, Memphis, Tennessee, us, 37544
Ashley, the #1 Mattress and Furniture retailer in North America, has an immediate opening for a Senior Manager, Organic Social. The Sr Manager, Organic Social leads Ashley’s organic social media strategy and platform management across Instagram, TikTok, Facebook, and emerging platforms to maximize brand engagement, community growth, and cultural relevance. This role combines strategic planning with hands‑on social media management, overseeing content distribution, community engagement, and platform optimization while leading a team to ensure Ashley’s organic social presence consistently elevates brand perception and drives meaningful consumer connections.
Benefits
Generous Paid Time Off (PTO)
Opportunity for advancement
Medical, Dental, Vision, & Retirement Benefits
401k Plan
Employee Purchase Discounts of 30% or more
Key Job Responsibilities
Lead comprehensive organic social media strategy across Instagram, TikTok, Facebook, and emerging platforms to maximize brand engagement and cultural impact.
Develop and execute platform‑specific strategies that optimize content performance, audience growth, and community engagement across all channels.
Manage daily platform operations including content scheduling, publishing coordination, and performance monitoring across all organic social channels.
Oversee platform optimization efforts including hashtag strategies, posting schedules, and algorithm optimization to maximize organic reach and engagement.
Lead strategic planning for platform expansion and new social media channel evaluation and implementation.
Develop and execute comprehensive community management strategies that foster authentic relationships and drive brand loyalty across all platforms.
Monitor social conversations, brand mentions, and industry trends to identify engagement opportunities and community building initiatives.
Lead content distribution strategies that maximize reach and engagement across Instagram, TikTok, Facebook, and emerging platforms.
Oversee content scheduling, publishing workflows, and cross‑platform optimization to ensure consistent brand presence and messaging.
Manage platform‑specific content adaptation and optimization to ensure maximum performance on each social channel.
Lead A/B testing initiatives for content distribution, posting strategies, and engagement optimization across all platforms.
Develop and implement content amplification strategies that maximize organic reach and community growth.
Conduct analysis of organic social performance metrics including reach, engagement, follower growth, community sentiment, and brand perception across all platforms.
Develop comprehensive reporting frameworks that demonstrate social media impact on brand awareness, engagement, and business objectives.
Identify performance trends, optimization opportunities, and strategic recommendations for continuous platform improvement.
Present strategic findings and recommendations to senior leadership and cross‑functional stakeholders.
Establish performance benchmarks and KPI frameworks that drive accountability and strategic growth across all platforms.
Stay current on social media platform updates, algorithm changes, and emerging trends to maintain Ashley’s competitive advantage.
Manage organic social media budget allocation including platform tools, management software, and vendor partnerships.
Oversee vendor relationships with social media management platforms, analytics tools, and community management services.
Perform other duties as assigned.
Knowledge/Skills/Abilities
6+ years in social media marketing with demonstrated leadership in organic social strategy.
4+ years managing teams and leading strategic social media initiatives with proven results in social growth and engagement.
Advanced experience with social media management platforms, analytics tools, and community management software.
Excellent analytical skills with ability to translate platform data into strategic insights and actionable recommendations.
Experience leading cross‑functional initiatives and collaborating effectively with senior stakeholders.
Ashley is an Equal Opportunity Employer. Ashley does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, national origin, veteran status or any other basis covered by applicable law.
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Benefits
Generous Paid Time Off (PTO)
Opportunity for advancement
Medical, Dental, Vision, & Retirement Benefits
401k Plan
Employee Purchase Discounts of 30% or more
Key Job Responsibilities
Lead comprehensive organic social media strategy across Instagram, TikTok, Facebook, and emerging platforms to maximize brand engagement and cultural impact.
Develop and execute platform‑specific strategies that optimize content performance, audience growth, and community engagement across all channels.
Manage daily platform operations including content scheduling, publishing coordination, and performance monitoring across all organic social channels.
Oversee platform optimization efforts including hashtag strategies, posting schedules, and algorithm optimization to maximize organic reach and engagement.
Lead strategic planning for platform expansion and new social media channel evaluation and implementation.
Develop and execute comprehensive community management strategies that foster authentic relationships and drive brand loyalty across all platforms.
Monitor social conversations, brand mentions, and industry trends to identify engagement opportunities and community building initiatives.
Lead content distribution strategies that maximize reach and engagement across Instagram, TikTok, Facebook, and emerging platforms.
Oversee content scheduling, publishing workflows, and cross‑platform optimization to ensure consistent brand presence and messaging.
Manage platform‑specific content adaptation and optimization to ensure maximum performance on each social channel.
Lead A/B testing initiatives for content distribution, posting strategies, and engagement optimization across all platforms.
Develop and implement content amplification strategies that maximize organic reach and community growth.
Conduct analysis of organic social performance metrics including reach, engagement, follower growth, community sentiment, and brand perception across all platforms.
Develop comprehensive reporting frameworks that demonstrate social media impact on brand awareness, engagement, and business objectives.
Identify performance trends, optimization opportunities, and strategic recommendations for continuous platform improvement.
Present strategic findings and recommendations to senior leadership and cross‑functional stakeholders.
Establish performance benchmarks and KPI frameworks that drive accountability and strategic growth across all platforms.
Stay current on social media platform updates, algorithm changes, and emerging trends to maintain Ashley’s competitive advantage.
Manage organic social media budget allocation including platform tools, management software, and vendor partnerships.
Oversee vendor relationships with social media management platforms, analytics tools, and community management services.
Perform other duties as assigned.
Knowledge/Skills/Abilities
6+ years in social media marketing with demonstrated leadership in organic social strategy.
4+ years managing teams and leading strategic social media initiatives with proven results in social growth and engagement.
Advanced experience with social media management platforms, analytics tools, and community management software.
Excellent analytical skills with ability to translate platform data into strategic insights and actionable recommendations.
Experience leading cross‑functional initiatives and collaborating effectively with senior stakeholders.
Ashley is an Equal Opportunity Employer. Ashley does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, national origin, veteran status or any other basis covered by applicable law.
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