Visual Lease
Director, Product Marketing, LoopNet
Job Description
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.
We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate. LoopNet Overview: LoopNet
, the most popular place to find a space, is the #1 global commercial real estate marketplace.With more than 13+ million global unique monthly visitors, LoopNet provides brokers, buyers and sellers with what they need to meet and make deals.
LoopNet has established itself as the most effective and far-reaching digital marketplace for commercial real estate owners and
brokers. We
are not done
yet!
We
continue to focus on driving expansionby increasing market share in the US and abroad, continuously innovating and enhancing the product and growing a powerhouse global team to reach our goals. ROLE DESCRIPTION: The Head of Product Marketing’s purpose is to
own the strategy, development and execution of marketing initiatives that drive product adoption, customer retention and revenue growth. By developing a deep understanding of the commercial real estate market, property searchers and property listers, the Head of Product Marketing will e
nsure prospects and customers know and understand the LoopNet product
offering
– what it is, what
it’s
for, and how it can help them. This is a leadership position within the LoopNet marketing department, reporting into the Vice President, Marketing and overseeing
several
direct reports
. Success will rely on
leading
a range of
product marketing
projects
to help the business achieve its goals
, including: Gathering,
analyzing
and distributing insights from target customer groups
through market research,
surveys
and other techniques Developing the product marketing strategy in alignment with the business
objectives
and through collaboration with stakeholders Crafting value proposition messaging
and activation plans Standing up campaigns to build
product
awareness, inform and engage the target audience
with content which effectively communicates our value proposition Content production and distribution to meet the information needs of prospects and customers at
different stages
of their life cycle
, based on real insights from the audience members themselves Building a suite of world-class product collateral and sales enablement materials Working hand in hand with the product design team; planning and executing product launches; gathering product feedback and influencing the product roadmap on the customer’s behalf This position is in office Monday through Friday. RESPONSIBILITIES: This diverse leadership role
is responsible for
successfully delivering the following outcomes: Build an A-grade product marketing team within the marketing department Achiev
e
set targets for product awareness and sentiment, as measured by market research, benchmarking, and messaging reach & engagement KPIs Increase customer satisfaction as measured by NPS, renewal and retention rates, and rates of repeat custom Successfully deliver of product launches and product marketing campaigns, in line with set KPIs goals including reach, frequency, engagement, and conversion into down-stream sales results including prospecting, lead generation and revenue acquisition Grow market penetration and market share Support other areas of marketing operations (
e.g.
performance marketing, brand, lifecycle) with product marketing content and assets Own the product marketing budget Ensure the robust reporting of product marketing activities and outcomes BASIC REQUIREMENTS: Bachelor’s degree required from an accredited, not-for-profit University or College Track record of commitment to prior employee 8+
years
of experience
in B2B product marketing roles 5+
years
of experience
in people-management roles Experience with
coaching up a team of A-grade performers, getting the best out of the team through mentoring, candid constructive feedback, leading by example, and inspiring those around you Experience with
translating business needs, audience insights and product roadmap into sensible, effective marketing plans Experience
understanding the target audience, their behaviors,
preferences
and their reasons for buying Strong c
ommunication skills – be a diplomat, liaising with different stakeholders across departments including sales,
product
and other business units Experience with
parsing information into effective branded communications; strong copywriting skills Demonstrated experience with
Data-centric roles - data-oriented with bias towards a data-first approach to
establish facts and making decisions PREFERRED REQUIREMENTS: Experience in the commercial real estate sector, or at an online marketplace business, or an online advertising technology company Experience in an international business with expanding global operations WHAT’S IN IT FOR YOU: Working at CoStar Group means you'll enjoy a culture of collaboration and innovation that attracts the best and brightest across a broad range of disciplines. In addition to generous compensation and performance-based incentives, you'll be supported in both your professional and academic growth with internal training, tuition reimbursement, and an inter-office exchange program. Our benefits package includes (but is not limited to): Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug Life, legal, and supplementary insurance Commuter and parking benefits 401(K) retirement plan with matching contributions Employee stock purchase plan Paid time off Tuition reimbursement On-site fitness center and/or reimbursed fitness center membership costs (location dependent) Complimentary gourmet coffee, tea, hot chocolate, prepared foods, fresh fruit, and other healthy snacks We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar is not able to provide visa sponsorship for this position. #LI-NH1
CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing
#J-18808-Ljbffr
Job Description
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.
We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate. LoopNet Overview: LoopNet
, the most popular place to find a space, is the #1 global commercial real estate marketplace.With more than 13+ million global unique monthly visitors, LoopNet provides brokers, buyers and sellers with what they need to meet and make deals.
LoopNet has established itself as the most effective and far-reaching digital marketplace for commercial real estate owners and
brokers. We
are not done
yet!
We
continue to focus on driving expansionby increasing market share in the US and abroad, continuously innovating and enhancing the product and growing a powerhouse global team to reach our goals. ROLE DESCRIPTION: The Head of Product Marketing’s purpose is to
own the strategy, development and execution of marketing initiatives that drive product adoption, customer retention and revenue growth. By developing a deep understanding of the commercial real estate market, property searchers and property listers, the Head of Product Marketing will e
nsure prospects and customers know and understand the LoopNet product
offering
– what it is, what
it’s
for, and how it can help them. This is a leadership position within the LoopNet marketing department, reporting into the Vice President, Marketing and overseeing
several
direct reports
. Success will rely on
leading
a range of
product marketing
projects
to help the business achieve its goals
, including: Gathering,
analyzing
and distributing insights from target customer groups
through market research,
surveys
and other techniques Developing the product marketing strategy in alignment with the business
objectives
and through collaboration with stakeholders Crafting value proposition messaging
and activation plans Standing up campaigns to build
product
awareness, inform and engage the target audience
with content which effectively communicates our value proposition Content production and distribution to meet the information needs of prospects and customers at
different stages
of their life cycle
, based on real insights from the audience members themselves Building a suite of world-class product collateral and sales enablement materials Working hand in hand with the product design team; planning and executing product launches; gathering product feedback and influencing the product roadmap on the customer’s behalf This position is in office Monday through Friday. RESPONSIBILITIES: This diverse leadership role
is responsible for
successfully delivering the following outcomes: Build an A-grade product marketing team within the marketing department Achiev
e
set targets for product awareness and sentiment, as measured by market research, benchmarking, and messaging reach & engagement KPIs Increase customer satisfaction as measured by NPS, renewal and retention rates, and rates of repeat custom Successfully deliver of product launches and product marketing campaigns, in line with set KPIs goals including reach, frequency, engagement, and conversion into down-stream sales results including prospecting, lead generation and revenue acquisition Grow market penetration and market share Support other areas of marketing operations (
e.g.
performance marketing, brand, lifecycle) with product marketing content and assets Own the product marketing budget Ensure the robust reporting of product marketing activities and outcomes BASIC REQUIREMENTS: Bachelor’s degree required from an accredited, not-for-profit University or College Track record of commitment to prior employee 8+
years
of experience
in B2B product marketing roles 5+
years
of experience
in people-management roles Experience with
coaching up a team of A-grade performers, getting the best out of the team through mentoring, candid constructive feedback, leading by example, and inspiring those around you Experience with
translating business needs, audience insights and product roadmap into sensible, effective marketing plans Experience
understanding the target audience, their behaviors,
preferences
and their reasons for buying Strong c
ommunication skills – be a diplomat, liaising with different stakeholders across departments including sales,
product
and other business units Experience with
parsing information into effective branded communications; strong copywriting skills Demonstrated experience with
Data-centric roles - data-oriented with bias towards a data-first approach to
establish facts and making decisions PREFERRED REQUIREMENTS: Experience in the commercial real estate sector, or at an online marketplace business, or an online advertising technology company Experience in an international business with expanding global operations WHAT’S IN IT FOR YOU: Working at CoStar Group means you'll enjoy a culture of collaboration and innovation that attracts the best and brightest across a broad range of disciplines. In addition to generous compensation and performance-based incentives, you'll be supported in both your professional and academic growth with internal training, tuition reimbursement, and an inter-office exchange program. Our benefits package includes (but is not limited to): Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug Life, legal, and supplementary insurance Commuter and parking benefits 401(K) retirement plan with matching contributions Employee stock purchase plan Paid time off Tuition reimbursement On-site fitness center and/or reimbursed fitness center membership costs (location dependent) Complimentary gourmet coffee, tea, hot chocolate, prepared foods, fresh fruit, and other healthy snacks We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar is not able to provide visa sponsorship for this position. #LI-NH1
CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing
#J-18808-Ljbffr