KFC
The Loyalty Channel Manager will own the end-to-end strategy, execution, and performance of the KFC Rewards program and loyalty ecosystem. Serving as the primary orchestrator and point of contact for loyalty product improvement and development, this role ensures the program continuously evolves to meet customer expectations and business goals.
The Loyalty Channel Manager will maximize the impact of KFC’s loyalty platform across digital and on-premise channels—driving engagement, repeat visits, and profitable growth. The ideal candidate is both strategic and analytical, with a deep understanding of loyalty economics, customer lifecycle management, and the Martech infrastructure that powers seamless loyalty experiences.
Qualifications
8-10 years in digital marketing, preferably with a background in driving digital adoption Self-starter with ability to adapt to fast-paced, fluid work environment with intellectual curiosity, strategic thinking, and a desire to have a significant commercial impact on the organization Strong business acumen and ability to translate insights into action Excellent cross-functional project management and communication skills Proven ability to influence roadmaps and drive measurable impact Experience working in fast-paced, matrixed organizations Responsibilities
Loyalty Strategy & Channel Ownership
Lead the overarching strategy and product execution for KFC Rewards, ensuring alignment with enterprise goals and integration across digital, eCommerce, and in-restaurant touchpoints. Own end-to-end P&L accountability for the loyalty channel, balancing financial health, customer value, and operational efficiency. Develop commercial business plans to size and prioritize Loyalty opportunities based on revenue potential, guest impact, and operational feasibility. Drive annual planning, prioritization, and performance tracking for all loyalty initiatives and campaigns. Channel Innovation & Expansion
Lead the development and rollout of new loyalty channels, including on-premise integration across Kiosk and Drive-Thru experiences. Translate business strategies into product briefs for features that improve Loyalty retention, and loyalty frequency, and loyalty guest experience Partner with Technology, Digital Product, and Data teams to prioritize platform enhancements that support personalization, targeting, and automation at scale. Partner with technical centers of excellence to develop a roadmap for advanced testing including but not limited to AI-driven personalization, dynamic visualization, and gamification. Pilot and scale new capabilities (e.g., multi-channel rewards, partner integrations) that strengthen customer connection and drive incremental sales. Evaluate emerging loyalty and Martech solutions to enhance operational agility, data connectivity, and customer experience. Financial & Operational Management
Build and manage the accounting functions of the loyalty program, including point accrual, redemption economics, and financial forecasting. Partner with Finance and Data Science to measure loyalty ROI and optimize value exchange for both customers and the business. Partner with merchandising, operations, and marketing to roll out new loyalty developments that impact team member or guest experiences. Cross-Functional Leadership & Collaboration
Champion the loyalty vision across the organization, fostering alignment and excitement around its strategic value. Serve as the central point of contact for loyalty across Tech, eCommerce, Marketing, Operations and Finance
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8-10 years in digital marketing, preferably with a background in driving digital adoption Self-starter with ability to adapt to fast-paced, fluid work environment with intellectual curiosity, strategic thinking, and a desire to have a significant commercial impact on the organization Strong business acumen and ability to translate insights into action Excellent cross-functional project management and communication skills Proven ability to influence roadmaps and drive measurable impact Experience working in fast-paced, matrixed organizations Responsibilities
Loyalty Strategy & Channel Ownership
Lead the overarching strategy and product execution for KFC Rewards, ensuring alignment with enterprise goals and integration across digital, eCommerce, and in-restaurant touchpoints. Own end-to-end P&L accountability for the loyalty channel, balancing financial health, customer value, and operational efficiency. Develop commercial business plans to size and prioritize Loyalty opportunities based on revenue potential, guest impact, and operational feasibility. Drive annual planning, prioritization, and performance tracking for all loyalty initiatives and campaigns. Channel Innovation & Expansion
Lead the development and rollout of new loyalty channels, including on-premise integration across Kiosk and Drive-Thru experiences. Translate business strategies into product briefs for features that improve Loyalty retention, and loyalty frequency, and loyalty guest experience Partner with Technology, Digital Product, and Data teams to prioritize platform enhancements that support personalization, targeting, and automation at scale. Partner with technical centers of excellence to develop a roadmap for advanced testing including but not limited to AI-driven personalization, dynamic visualization, and gamification. Pilot and scale new capabilities (e.g., multi-channel rewards, partner integrations) that strengthen customer connection and drive incremental sales. Evaluate emerging loyalty and Martech solutions to enhance operational agility, data connectivity, and customer experience. Financial & Operational Management
Build and manage the accounting functions of the loyalty program, including point accrual, redemption economics, and financial forecasting. Partner with Finance and Data Science to measure loyalty ROI and optimize value exchange for both customers and the business. Partner with merchandising, operations, and marketing to roll out new loyalty developments that impact team member or guest experiences. Cross-Functional Leadership & Collaboration
Champion the loyalty vision across the organization, fostering alignment and excitement around its strategic value. Serve as the central point of contact for loyalty across Tech, eCommerce, Marketing, Operations and Finance
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