Edible Brands
Sr. Director, Digital Transformation
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Sr. Director, Digital Transformation
role at
Edible Brands
Edible Brands was launched in 2022 to bring together powerful, purpose‑led brands under one unified vision: to enrich everyday life through celebration, nourishment, and wellness. Today, Edible Brands powers three bold and growing concepts across 700+ locations worldwide—each designed to spark joy, fuel wellness, and build lasting connections. Though diverse, our brands are bound by a shared purpose to celebrate life and health.
Our portfolio spans Edible Arrangements®, the iconic gifting brand; Rōti ®, a Mediterranean‑inspired fast‑casual restaurant; edibles.com™, a trusted marketplace for low‑dosage THC CBD & wellness products. Together, these brands are fueled by The Edible Way — a set of employee‑driven values that keep us committed, collaborative, adaptable, results‑driven, and always ready to celebrate.
The Big Picture The Senior Director of Digital Transformation will lead Edible Brands’ “NEXT” digital function — responsible for identifying, developing, and launching new digital platforms, products, and capabilities that will define the future of our digital ecosystem. This leader will partner closely with Digital Experience & Performance, Digital Product & Operations, Technology, and Brand teams to drive growth through platform transformation, new revenue opportunities, and innovation pilots. Once initiatives are live, they transition ownership to our Digital Experience & Performance (“NOW”) team for ongoing management and optimization.
This role bridges strategy and delivery — driving forward major digital transformation initiatives including platform migrations (e.g., to Shopify), new app experiences, digital retail media networks, and next‑gen technology explorations. The Sr. Director will act as a key thought partner to senior leadership, guiding the company’s digital roadmap and ensuring we stay ahead of evolving consumer, technology, and market trends.
Location: This position will be onsite at our Corporate Office in Sandy Springs, GA with opportunities to work remotely on Fridays.
What That Looks Like Day To Day
Lead strategic exploration and definition of new digital opportunities and growth platforms across all Edible Brands businesses.
Own end‑to‑end delivery of new digital initiatives — from opportunity assessment through to go‑live and transition to operational teams.
Partner with the Director of Product to define MVPs, business cases, and roadmaps for new platforms or experiences.
Collaborate with the Digital Experience & Performance team (“NOW” team) to ensure initial alignment, consultation, and seamless transition of new digital products into ongoing optimisation.
Build and maintain a 3‑year “NEXT Digital Portfolio” outlining the vision, pipeline, and expected impact of upcoming initiatives.
Serve as the digital business owner for large‑scale transformation projects (e.g., EdibleArrangements.com migration to Shopify, Retail Media Network exploration and potential launch, new app exploration) across Edible Brands’ consume brands.
Partner with Technology and Operations to evaluate vendors, platforms, and solutions aligned to Edible’s long‑term digital vision.
Evangelise innovation and experimentation, fostering a culture of test‑and‑learn across the digital organisation.
Establish and manage project resourcing plans as initiatives scale; identify future talent needs (e.g., Sr. Specialist, Digital Transformation; PMO support; Business Analyst).
What You Bring (Experience, Knowledge & Skills)
8+ years of experience leading digital strategy, transformation, or innovation at a multi‑brand consumer or eCommerce organization.
Proven success launching new digital platforms or products from concept through go‑live.
Strong business acumen and ability to build business cases balancing growth potential and operational feasibility.
Experience collaborating with Product, UX, Technology, and Marketing functions in a matrixed environment.
Deep understanding of eCommerce ecosystems (Shopify or other enterprise platforms a plus).
Strong communication and stakeholder management skills — able to influence at executive levels.
Entrepreneurial mindset: comfortable with ambiguity, experimentation, and rapid learning.
How You Work (Key Attributes)
Data‑obsessed and performance‑minded, with a focus on turning insights into immediate business impact.
Strategic operator, able to connect digital investment decisions and opportunities to broader business and brand goals.
Collaborative communicator, partnering seamlessly with creative, digital, and operations teams.
Disciplined and detail‑oriented, ensuring efficiency and excellence across media planning and execution.
Innovative problem‑solver, continuously exploring new channels, technologies, and optimisation levers.
Confident, measured leader, skilled at managing complexity, people, and partners with clarity and accountability.
We are proud to be an EEO/AA employer. Applicants for employment are considered without regard to race, creed, colour, religion, sex, sexual orientation, marital status, national origin, age, and disability, veteran status, or being a member of the Reserves or National Guard.
Seniority level Director
Employment type Full‑time
Job function Business Development and Sales
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Sr. Director, Digital Transformation
role at
Edible Brands
Edible Brands was launched in 2022 to bring together powerful, purpose‑led brands under one unified vision: to enrich everyday life through celebration, nourishment, and wellness. Today, Edible Brands powers three bold and growing concepts across 700+ locations worldwide—each designed to spark joy, fuel wellness, and build lasting connections. Though diverse, our brands are bound by a shared purpose to celebrate life and health.
Our portfolio spans Edible Arrangements®, the iconic gifting brand; Rōti ®, a Mediterranean‑inspired fast‑casual restaurant; edibles.com™, a trusted marketplace for low‑dosage THC CBD & wellness products. Together, these brands are fueled by The Edible Way — a set of employee‑driven values that keep us committed, collaborative, adaptable, results‑driven, and always ready to celebrate.
The Big Picture The Senior Director of Digital Transformation will lead Edible Brands’ “NEXT” digital function — responsible for identifying, developing, and launching new digital platforms, products, and capabilities that will define the future of our digital ecosystem. This leader will partner closely with Digital Experience & Performance, Digital Product & Operations, Technology, and Brand teams to drive growth through platform transformation, new revenue opportunities, and innovation pilots. Once initiatives are live, they transition ownership to our Digital Experience & Performance (“NOW”) team for ongoing management and optimization.
This role bridges strategy and delivery — driving forward major digital transformation initiatives including platform migrations (e.g., to Shopify), new app experiences, digital retail media networks, and next‑gen technology explorations. The Sr. Director will act as a key thought partner to senior leadership, guiding the company’s digital roadmap and ensuring we stay ahead of evolving consumer, technology, and market trends.
Location: This position will be onsite at our Corporate Office in Sandy Springs, GA with opportunities to work remotely on Fridays.
What That Looks Like Day To Day
Lead strategic exploration and definition of new digital opportunities and growth platforms across all Edible Brands businesses.
Own end‑to‑end delivery of new digital initiatives — from opportunity assessment through to go‑live and transition to operational teams.
Partner with the Director of Product to define MVPs, business cases, and roadmaps for new platforms or experiences.
Collaborate with the Digital Experience & Performance team (“NOW” team) to ensure initial alignment, consultation, and seamless transition of new digital products into ongoing optimisation.
Build and maintain a 3‑year “NEXT Digital Portfolio” outlining the vision, pipeline, and expected impact of upcoming initiatives.
Serve as the digital business owner for large‑scale transformation projects (e.g., EdibleArrangements.com migration to Shopify, Retail Media Network exploration and potential launch, new app exploration) across Edible Brands’ consume brands.
Partner with Technology and Operations to evaluate vendors, platforms, and solutions aligned to Edible’s long‑term digital vision.
Evangelise innovation and experimentation, fostering a culture of test‑and‑learn across the digital organisation.
Establish and manage project resourcing plans as initiatives scale; identify future talent needs (e.g., Sr. Specialist, Digital Transformation; PMO support; Business Analyst).
What You Bring (Experience, Knowledge & Skills)
8+ years of experience leading digital strategy, transformation, or innovation at a multi‑brand consumer or eCommerce organization.
Proven success launching new digital platforms or products from concept through go‑live.
Strong business acumen and ability to build business cases balancing growth potential and operational feasibility.
Experience collaborating with Product, UX, Technology, and Marketing functions in a matrixed environment.
Deep understanding of eCommerce ecosystems (Shopify or other enterprise platforms a plus).
Strong communication and stakeholder management skills — able to influence at executive levels.
Entrepreneurial mindset: comfortable with ambiguity, experimentation, and rapid learning.
How You Work (Key Attributes)
Data‑obsessed and performance‑minded, with a focus on turning insights into immediate business impact.
Strategic operator, able to connect digital investment decisions and opportunities to broader business and brand goals.
Collaborative communicator, partnering seamlessly with creative, digital, and operations teams.
Disciplined and detail‑oriented, ensuring efficiency and excellence across media planning and execution.
Innovative problem‑solver, continuously exploring new channels, technologies, and optimisation levers.
Confident, measured leader, skilled at managing complexity, people, and partners with clarity and accountability.
We are proud to be an EEO/AA employer. Applicants for employment are considered without regard to race, creed, colour, religion, sex, sexual orientation, marital status, national origin, age, and disability, veteran status, or being a member of the Reserves or National Guard.
Seniority level Director
Employment type Full‑time
Job function Business Development and Sales
#J-18808-Ljbffr