JEA
Job Overview
This role oversees strategy development and tactical planning for JEA's social media channels to ensure strong digital engagement between JEA and its stakeholders. Researches and recommends creative approaches and leads the execution of social-focused campaigns, social extensions of agency-supported marketing campaigns, evergreen messaging and new interactive tools and technologies to achieve JEA communication goals. This position ensures social media efforts complement and/or augment messaging in other JEA digital and non-digital channels, consistently conveying the JEA brand through all communications. Measures the success of social efforts by establishing Key Performance Indicators, as well as creates and interprets analytics that seamlessly integrate with organizational performance measures. This position serves as a consultant and trusted adviser for internal clients and colleagues who wish to leverage social media marketing to achieve their goals.
Responsibilities
Develop and design new ways to leverage social media to achieve JEA' s objectives and goals.
Work with the Multimedia Production Manager, Director of Marketing and Communications, and outside agencies in a liaison role to develop JEAs social media strategy.
Manage social media campaigns and day-to-day activities on identified social media sites promoting JEA, with specific focus on content related to J.D. Power survey key indicators.
Create engaging digital-focused interactive content optimized for JEA' s intended customers, audiences and platforms.
Customize JEA' s social media pages (Facebook, Twitter, LinkedIn, YouTube, Nextdoor, etc.) and develop original content and branded elements.
Develop custom and unique responses to a variety of customer matters and inquiries received through social media and email maintaining an appropriate and conversational tone.
Educate customers on basic to complex JEA products and options (such as billing and payment options).
Serve as consultant and subject matter expert to internal clients on social media opportunities.
Develop strategies to engage JEA employees to be online brand advocates through social media.
Monitor and respond to customer content on online review sites.
Monitor social media sites for JEA-related and utility-related topics and provide regular insights to Senior Leadership Team about issues, opportunities and threats.
Create and interpret social media analytics using platform insight pages, Google Analytics, and other tools.
Benchmark and remain abreast of current social media trends and tools to effectively grow JEA' s online community and recommend tools that that will help us do that.
As needed, adapt digital content for other JEA communication channels, ensuring consistency of voice and message across digital and non-digital properties.
As needed, support online customer issue resolution and provide updates via social media and email.
Develop and exceed customers' expectations in a customer centric environment through our digital channels.
Become an advocate for the company in the social media space.
Mentor, train and coach customer experience staff and digital media associates.
Assist with ad-hoc projects.
Other duties and responsibilities as assigned.
Qualifications - External
Education: A bachelor's degree in journalism, advertising, public relations, English, marketing, or similar discipline
Experience: Three (3) or more years of successful experience in social media, communications, marketing, or comparable, preferably within a complex, cross-functional environment OR An equivalent combination of education, experience and/or training.
License/certifications/registrations: N/A
* The salary range for this position is at minimum $76,500 annually. Total compensation is commensurate with education, licenses, certifications, skills, and experience.
Seniority Level Associate
Employment Type Full-time
Job Function Marketing, Advertising, and Public Relations
Industries Public Relations and Communications Services, Broadcast Media Production and Distribution, and Marketing Services
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Responsibilities
Develop and design new ways to leverage social media to achieve JEA' s objectives and goals.
Work with the Multimedia Production Manager, Director of Marketing and Communications, and outside agencies in a liaison role to develop JEAs social media strategy.
Manage social media campaigns and day-to-day activities on identified social media sites promoting JEA, with specific focus on content related to J.D. Power survey key indicators.
Create engaging digital-focused interactive content optimized for JEA' s intended customers, audiences and platforms.
Customize JEA' s social media pages (Facebook, Twitter, LinkedIn, YouTube, Nextdoor, etc.) and develop original content and branded elements.
Develop custom and unique responses to a variety of customer matters and inquiries received through social media and email maintaining an appropriate and conversational tone.
Educate customers on basic to complex JEA products and options (such as billing and payment options).
Serve as consultant and subject matter expert to internal clients on social media opportunities.
Develop strategies to engage JEA employees to be online brand advocates through social media.
Monitor and respond to customer content on online review sites.
Monitor social media sites for JEA-related and utility-related topics and provide regular insights to Senior Leadership Team about issues, opportunities and threats.
Create and interpret social media analytics using platform insight pages, Google Analytics, and other tools.
Benchmark and remain abreast of current social media trends and tools to effectively grow JEA' s online community and recommend tools that that will help us do that.
As needed, adapt digital content for other JEA communication channels, ensuring consistency of voice and message across digital and non-digital properties.
As needed, support online customer issue resolution and provide updates via social media and email.
Develop and exceed customers' expectations in a customer centric environment through our digital channels.
Become an advocate for the company in the social media space.
Mentor, train and coach customer experience staff and digital media associates.
Assist with ad-hoc projects.
Other duties and responsibilities as assigned.
Qualifications - External
Education: A bachelor's degree in journalism, advertising, public relations, English, marketing, or similar discipline
Experience: Three (3) or more years of successful experience in social media, communications, marketing, or comparable, preferably within a complex, cross-functional environment OR An equivalent combination of education, experience and/or training.
License/certifications/registrations: N/A
* The salary range for this position is at minimum $76,500 annually. Total compensation is commensurate with education, licenses, certifications, skills, and experience.
Seniority Level Associate
Employment Type Full-time
Job Function Marketing, Advertising, and Public Relations
Industries Public Relations and Communications Services, Broadcast Media Production and Distribution, and Marketing Services
#J-18808-Ljbffr