Joyce Windows, Sunrooms & Baths
Performance Marketing Analyst - Paid Media / PPC / Digital Advertising
Joyce Windows, Sunrooms & Baths, Berea, Ohio, United States, 44017
Performance Marketing Analyst - Paid Media / PPC / Digital Advertising
2 days ago Be among the first 25 applicants
Joyce Windows, Sunrooms & Baths - Cleveland, OH (On-site) Base pay range $50,000.00/yr - $70,000.00/yr
Company Overview Joyce Windows, Sunrooms & Baths a 70-year home improvement leader is growing fast and expanding our digital marketing team. We're looking for a Performance Marketing Analyst who's hands-on, analytical, and ready to own our paid media strategy.
About Joyce Windows, Sunrooms & Baths For over 70 years, Joyce has helped homeowners transform their homes with energy-efficient windows, sunrooms, and bath products made in the USA. We're a family-owned company focused on craftsmanship, innovation, and customer satisfaction.
Now we're looking for someone who can help us take our digital advertising and lead generation to the next level.
What You'll Do As our Performance Marketing Analyst, you'll be responsible for creating, managing, and optimizing paid media campaigns that drive high-quality leads for our home improvement business. You'll work across Google Ads, Bing, Meta (Facebook/Instagram), and new platforms like Nextdoor and Reddit to build campaigns that convert.
Responsibilities
Managing paid search, display, social, and retargeting campaigns
Tracking performance with Google Analytics (GA4) and campaign dashboards
Running A/B tests to improve conversion rates and cost per lead
Collaborating with content and design teams on ad creative and messaging
Monitoring budgets, pacing, and ROI across all paid channels
Working with third-party lead providers such as Angi and Thumbtack to analyze lead quality and improve performance
Requirements Top Responsibilities
Plan, launch, and manage Google Ads, Bing Ads, and Meta Ads (Facebook/Instagram) campaigns
Optimize paid search and social campaigns for lead generation, conversions, and ROI
Build and maintain reports in Google Analytics, Looker Studio, or similar tools
Analyze data to uncover trends, insights, and optimization opportunities
Partner with creative teams to develop ad copy, visuals, and landing pages that perform
Manage budgets across multiple digital channels
Stay ahead of trends and new features in Google Ads, Meta Ads, and other digital marketing platforms
What You Need To Succeed
2-3 years of hands-on experience in performance marketing, paid media, or PPC advertising
Strong working knowledge of Google Ads, Bing Ads, Meta Ads Manager, and Google Analytics (GA4 preferred)
Proven record of improving CPL (Cost per Lead) and conversion performance
Strong analytical mindset and ability to turn data into actionable insights
Ability to work independently while collaborating with a small marketing team
Excellent communication and reporting skills
Preferred Skills
Google Ads or Meta Ads certifications
Experience with Nextdoor, Reddit, or other emerging ad platforms
Familiarity with HubSpot or Salesforce for lead management and attribution
Strong reporting and visualization skills using Looker Studio or Tableau
Why Join Joyce
Competitive salary and benefits
Stable, family-owned company with over 70 years of success
Direct impact on marketing ROI and lead generation performance
Opportunity to learn, grow, and earn certifications
Collaborative, supportive marketing environment
#J-18808-Ljbffr
Joyce Windows, Sunrooms & Baths - Cleveland, OH (On-site) Base pay range $50,000.00/yr - $70,000.00/yr
Company Overview Joyce Windows, Sunrooms & Baths a 70-year home improvement leader is growing fast and expanding our digital marketing team. We're looking for a Performance Marketing Analyst who's hands-on, analytical, and ready to own our paid media strategy.
About Joyce Windows, Sunrooms & Baths For over 70 years, Joyce has helped homeowners transform their homes with energy-efficient windows, sunrooms, and bath products made in the USA. We're a family-owned company focused on craftsmanship, innovation, and customer satisfaction.
Now we're looking for someone who can help us take our digital advertising and lead generation to the next level.
What You'll Do As our Performance Marketing Analyst, you'll be responsible for creating, managing, and optimizing paid media campaigns that drive high-quality leads for our home improvement business. You'll work across Google Ads, Bing, Meta (Facebook/Instagram), and new platforms like Nextdoor and Reddit to build campaigns that convert.
Responsibilities
Managing paid search, display, social, and retargeting campaigns
Tracking performance with Google Analytics (GA4) and campaign dashboards
Running A/B tests to improve conversion rates and cost per lead
Collaborating with content and design teams on ad creative and messaging
Monitoring budgets, pacing, and ROI across all paid channels
Working with third-party lead providers such as Angi and Thumbtack to analyze lead quality and improve performance
Requirements Top Responsibilities
Plan, launch, and manage Google Ads, Bing Ads, and Meta Ads (Facebook/Instagram) campaigns
Optimize paid search and social campaigns for lead generation, conversions, and ROI
Build and maintain reports in Google Analytics, Looker Studio, or similar tools
Analyze data to uncover trends, insights, and optimization opportunities
Partner with creative teams to develop ad copy, visuals, and landing pages that perform
Manage budgets across multiple digital channels
Stay ahead of trends and new features in Google Ads, Meta Ads, and other digital marketing platforms
What You Need To Succeed
2-3 years of hands-on experience in performance marketing, paid media, or PPC advertising
Strong working knowledge of Google Ads, Bing Ads, Meta Ads Manager, and Google Analytics (GA4 preferred)
Proven record of improving CPL (Cost per Lead) and conversion performance
Strong analytical mindset and ability to turn data into actionable insights
Ability to work independently while collaborating with a small marketing team
Excellent communication and reporting skills
Preferred Skills
Google Ads or Meta Ads certifications
Experience with Nextdoor, Reddit, or other emerging ad platforms
Familiarity with HubSpot or Salesforce for lead management and attribution
Strong reporting and visualization skills using Looker Studio or Tableau
Why Join Joyce
Competitive salary and benefits
Stable, family-owned company with over 70 years of success
Direct impact on marketing ROI and lead generation performance
Opportunity to learn, grow, and earn certifications
Collaborative, supportive marketing environment
#J-18808-Ljbffr