National Association of Independent Schools
Digital Marketing Assistant
National Association of Independent Schools, Bethesda, Maryland, us, 20811
Founded more than a century ago, Holton-Arms School encourages young women in grades 3- 12 to approach the world with a thirst for challenge, unflinching curiosity, and a sense of responsibility to use what they learn for the greatest good. A nationally recognized school that prioritizes purposeful connections, Holton is a vibrant place where both students and faculty are deeply engaged in the process of learning and bring tremendous spirit and passion to their work. With a long legacy of excellence in educating girls, Holton provides students with time-tested and future-forward programming, preparing them for what the world needs next.
The mission of the Holton-Arms School is to cultivate the unique potential of young women through the “education not only of the mind, but of the soul and spirit.” Founded in 1901 by two visionary women, Holton-Arms continues to cultivate a diverse, inclusive, and equitable school community; tend to the health and wellbeing of its members; and build a global curriculum that responds to the learners in its classrooms and the world around us.
The School’s aspirations and current program are rooted in Mrs. Holton’s founding vision: “My high hope is that they who entered through the ‘Open Door’ of Holton- Arms remember they felt, in the friendliness of a home, the urge to learn and the joy of overcoming obstacles as the way to happiness and the fullest life.” In this vibrant community committed to academic excellence, discovery, creativity, and joy, students are scholars, artists, and athletes who find their voices, take risks, learn from mistakes, pursue opportunities for leadership, and build lifelong friendships. The school motto, Inveniam viam aut faciam (“I will find a way or make one”), exemplifies this spirit of agency and empowerment. Here, students excel, while as a community, they enthusiastically support the wins and experiences of one another.
Holton-Arms lives out its mission through a comprehensive and multi-dimensional approach to supporting each student and ensuring that all students thrive in school and in life, growing into leaders who will make the world a better place. Inspired by accomplished alumnae, caring faculty and staff, and each other, Holton students step up to challenges, try often, fail gracefully, and succeed proudly.
The
Digital Marketing Assistant
is the primary tactical executor responsible for managing the School's digital and social media presence. This crucial role ensures the seamless execution of daily digital operations, manages effective social media storytelling, and guarantees that all content is published accurately, on time, and aligned with the school's visual and messaging standards across all digital channels.
Key Responsibilities
Social Media Management:
Manages and execute the daily operation of all school social media channels, including content scheduling, community engagement, and production of short-form video content. Coordinates with the athletics department to oversee athletics social media and ensure coordination.
Content Strategy:
Oversees the creation and deployment of engaging multimedia content (including photography and videography) that consistently adheres to the school's brand guidelines and strategic messaging. Collaborates with the team to schedule news feed content and support photo management and image cropping for all digital channels.
Website Maintenance:
Performs routine updates and maintenance of the school website, ensuring messaging, content, and photos are accurate, up-to-date, and error-free.
Directory Management:
Oversees and updates the school’s presence on external digital directories, such as Niche.com and privateschoolreview.com, to maintain reputation and search visibility. Works with Content Strategist to ensure content is accurate.
Data Analysis and Reporting:
Utilizes analytics tools to track social media effectiveness, measure Key Performance Indicators (KPIs), and present reports with actionable insights for continuous optimization.
SEO and User Experience (UX):
Optimizes the school's website for an exceptional user experience and manage Search Engine Optimization (SEO), including keyword research, content optimization, monitoring search rankings, and performing technical audits to improve the website's visibility and organic traffic.
Digital Advertising:
Assists in the setup, optimization, and reporting of digital advertising (e.g., Google Ads, social media ads), focusing on budget tracking, ad copy testing, and performance analysis to maximize return on investment (ROI).
Market Research:
Maintains currency on emerging digital marketing trends and best practices to identify new opportunities and sustain a competitive advantage.
Brand Stewardship:
Serves as the guardian of the school's digital brand, ensuring all marketing efforts maintain consistency and effectively communicate the school's unique mission.
Cross-Functional Alignment:
Partners closely with key departments, including Admissions and Development, to ensure digital marketing initiatives are fully integrated and aligned with overall institutional objectives.
Qualifications
Bachelor’s degree required.
1-3 years of professional experience managing organizational social media and websites.
Skills
Professional experience managing social media platforms (e.g., Instagram, Facebook, LinkedIn) for a professional organization.
Proficiency with Content Management Systems (CMS) such as FinalSite, or comparable platform(s) and experience with HTML.
Proficiency with CMS basic graphic editing tools (e.g., Canva).
Working knowledge of Search Engine Optimization (SEO) principles and implementation best practices.
Familiarity with web and campaign analytics tools (e.g., Google Analytics, social media insights).
Basic capability in photo editing and light video production/editing for digital content.
Strong written and verbal communication skills with attention to detail and adherence to brand voice.
Strong project management and organizational skills necessary to manage multiple channels and daily operational tasks concurrently.
Data-driven mindset with the proven ability to analyze performance metrics and translate findings into strategic actions.
Highly collaborative, proactive team player.
Salary & Benefits The salary range for this position is $55,000 to $60,000, the exact salary to be determined based on education and experience. Benefits include health insurance with a generous employer contribution to medical, dental, and vision; life and disability insurance; 403b retirement savings with an employer match and non-elective contribution; employee assistance program, tuition remission for eligible children; professional development opportunities; paid parental leave after one year of employment; paid vacation, sick and personal days; and lunch is provided on school days.
Application Details To be considered for this position, candidates must submit a cover letter, resume, a work sample, and the names and contact information of three references (one of whom must be a current or most recent supervisor).
Diversity, Equity, Inclusion, and Belonging Statement Holton-Arms cherishes the uniqueness of each of our members including current and former students, faculty, and staff. We seek to create an inclusive environment that sees, values, and supports diverse identities and experiences, cultivates engaging discourse, and empowers our students to be thriving members of the global community.
At Holton-Arms, each of us is responsible for fostering an equitable, respectful, and just community. We are committed to:
Discovering, developing, and valuing our full authentic selves.
Deepening awareness of personal and systemic biases and being accountable for the impact of our words and actions.
Developing an understanding of the historical origins and perpetuation of systems of power and privilege.
Engaging in open and brave conversations that promote growth, understanding, connection, and agency.
Embracing every individual as essential to the community.
#J-18808-Ljbffr
The mission of the Holton-Arms School is to cultivate the unique potential of young women through the “education not only of the mind, but of the soul and spirit.” Founded in 1901 by two visionary women, Holton-Arms continues to cultivate a diverse, inclusive, and equitable school community; tend to the health and wellbeing of its members; and build a global curriculum that responds to the learners in its classrooms and the world around us.
The School’s aspirations and current program are rooted in Mrs. Holton’s founding vision: “My high hope is that they who entered through the ‘Open Door’ of Holton- Arms remember they felt, in the friendliness of a home, the urge to learn and the joy of overcoming obstacles as the way to happiness and the fullest life.” In this vibrant community committed to academic excellence, discovery, creativity, and joy, students are scholars, artists, and athletes who find their voices, take risks, learn from mistakes, pursue opportunities for leadership, and build lifelong friendships. The school motto, Inveniam viam aut faciam (“I will find a way or make one”), exemplifies this spirit of agency and empowerment. Here, students excel, while as a community, they enthusiastically support the wins and experiences of one another.
Holton-Arms lives out its mission through a comprehensive and multi-dimensional approach to supporting each student and ensuring that all students thrive in school and in life, growing into leaders who will make the world a better place. Inspired by accomplished alumnae, caring faculty and staff, and each other, Holton students step up to challenges, try often, fail gracefully, and succeed proudly.
The
Digital Marketing Assistant
is the primary tactical executor responsible for managing the School's digital and social media presence. This crucial role ensures the seamless execution of daily digital operations, manages effective social media storytelling, and guarantees that all content is published accurately, on time, and aligned with the school's visual and messaging standards across all digital channels.
Key Responsibilities
Social Media Management:
Manages and execute the daily operation of all school social media channels, including content scheduling, community engagement, and production of short-form video content. Coordinates with the athletics department to oversee athletics social media and ensure coordination.
Content Strategy:
Oversees the creation and deployment of engaging multimedia content (including photography and videography) that consistently adheres to the school's brand guidelines and strategic messaging. Collaborates with the team to schedule news feed content and support photo management and image cropping for all digital channels.
Website Maintenance:
Performs routine updates and maintenance of the school website, ensuring messaging, content, and photos are accurate, up-to-date, and error-free.
Directory Management:
Oversees and updates the school’s presence on external digital directories, such as Niche.com and privateschoolreview.com, to maintain reputation and search visibility. Works with Content Strategist to ensure content is accurate.
Data Analysis and Reporting:
Utilizes analytics tools to track social media effectiveness, measure Key Performance Indicators (KPIs), and present reports with actionable insights for continuous optimization.
SEO and User Experience (UX):
Optimizes the school's website for an exceptional user experience and manage Search Engine Optimization (SEO), including keyword research, content optimization, monitoring search rankings, and performing technical audits to improve the website's visibility and organic traffic.
Digital Advertising:
Assists in the setup, optimization, and reporting of digital advertising (e.g., Google Ads, social media ads), focusing on budget tracking, ad copy testing, and performance analysis to maximize return on investment (ROI).
Market Research:
Maintains currency on emerging digital marketing trends and best practices to identify new opportunities and sustain a competitive advantage.
Brand Stewardship:
Serves as the guardian of the school's digital brand, ensuring all marketing efforts maintain consistency and effectively communicate the school's unique mission.
Cross-Functional Alignment:
Partners closely with key departments, including Admissions and Development, to ensure digital marketing initiatives are fully integrated and aligned with overall institutional objectives.
Qualifications
Bachelor’s degree required.
1-3 years of professional experience managing organizational social media and websites.
Skills
Professional experience managing social media platforms (e.g., Instagram, Facebook, LinkedIn) for a professional organization.
Proficiency with Content Management Systems (CMS) such as FinalSite, or comparable platform(s) and experience with HTML.
Proficiency with CMS basic graphic editing tools (e.g., Canva).
Working knowledge of Search Engine Optimization (SEO) principles and implementation best practices.
Familiarity with web and campaign analytics tools (e.g., Google Analytics, social media insights).
Basic capability in photo editing and light video production/editing for digital content.
Strong written and verbal communication skills with attention to detail and adherence to brand voice.
Strong project management and organizational skills necessary to manage multiple channels and daily operational tasks concurrently.
Data-driven mindset with the proven ability to analyze performance metrics and translate findings into strategic actions.
Highly collaborative, proactive team player.
Salary & Benefits The salary range for this position is $55,000 to $60,000, the exact salary to be determined based on education and experience. Benefits include health insurance with a generous employer contribution to medical, dental, and vision; life and disability insurance; 403b retirement savings with an employer match and non-elective contribution; employee assistance program, tuition remission for eligible children; professional development opportunities; paid parental leave after one year of employment; paid vacation, sick and personal days; and lunch is provided on school days.
Application Details To be considered for this position, candidates must submit a cover letter, resume, a work sample, and the names and contact information of three references (one of whom must be a current or most recent supervisor).
Diversity, Equity, Inclusion, and Belonging Statement Holton-Arms cherishes the uniqueness of each of our members including current and former students, faculty, and staff. We seek to create an inclusive environment that sees, values, and supports diverse identities and experiences, cultivates engaging discourse, and empowers our students to be thriving members of the global community.
At Holton-Arms, each of us is responsible for fostering an equitable, respectful, and just community. We are committed to:
Discovering, developing, and valuing our full authentic selves.
Deepening awareness of personal and systemic biases and being accountable for the impact of our words and actions.
Developing an understanding of the historical origins and perpetuation of systems of power and privilege.
Engaging in open and brave conversations that promote growth, understanding, connection, and agency.
Embracing every individual as essential to the community.
#J-18808-Ljbffr