PepsiCo
Overview
Marketers on the North American SodaStream eCommerce team are entrepreneurial leaders navigating the online landscape and developing new capabilities and experiences from scratch to impact the path to purchase. We are a diverse, nimble, tech‑led group growing share of online sales with partners such as Amazon, Walmart, Target, Costco, etc., while growing our own DTC network at SodaStream.com.
This high‑visibility position will support search marketing efforts for our SodaStream North America Digital Commerce business and will be responsible for executing and optimizing paid search campaigns. You will partner with business stakeholders, media agencies, and data science teams to design and execute best‑in‑class search marketing programs, report on key metrics, and build reporting solutions that help stakeholders understand effectiveness and drive growth.
Responsibilities
Create and execute paid search campaigns across multiple retailer platforms and SodaStream brands.
Track paid search budgets by platform and brand, analyze campaign data to achieve business goals.
Optimize campaigns on a regular cadence to hit key KPIs.
Identify test and learn opportunities and lead test execution.
Optimize mature search networks such as Amazon and DTC, and grow in nascent areas on other retail sites.
Conduct estimation for annual and monthly budgets.
Ensure deployment of best practices across all paid search activities.
Proactively seek out new opportunities to grow search campaigns via new ad groups, creative testing, landing‑page optimizations, enhanced automation tests, and keyword expansion.
Present results to internal stakeholders and build reporting solutions.
Liaise with cross‑functional teams to build in‑depth knowledge of business objectives and product mix to identify growth opportunities on search.
Test and measure automation capabilities and report results on a quarterly basis.
Qualifications
Prior experience with Google Ads. Retailer search platforms such as Amazon Search (AMS), Walmart, or Target preferred.
Experience working in an agency environment a plus.
Expertise with Microsoft Excel, Word, and PowerPoint is required.
3+ years of experience running paid search campaigns.
Prior experience with CPG companies and DTC search experience preferred.
Desired Characteristics
Effective communication and collaboration at various organizational levels.
Strong critical thinking and problem‑solving skills.
Results‑oriented strategic thinker with a bias for action and a can‑do approach.
Team player who excels in an agile, collaborative, ambiguous environment.
Ability to multitask and handle other duties as assigned.
Knowledge of search marketing landscape, including AI and LLM models.
Proven fiduciary responsibility and ease of managing large‑scale budgets.
Compensation The expected compensation range for this position is up to $110,000 per year.
Job Details
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Sales
Industries: Manufacturing and Food and Beverage Services
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This high‑visibility position will support search marketing efforts for our SodaStream North America Digital Commerce business and will be responsible for executing and optimizing paid search campaigns. You will partner with business stakeholders, media agencies, and data science teams to design and execute best‑in‑class search marketing programs, report on key metrics, and build reporting solutions that help stakeholders understand effectiveness and drive growth.
Responsibilities
Create and execute paid search campaigns across multiple retailer platforms and SodaStream brands.
Track paid search budgets by platform and brand, analyze campaign data to achieve business goals.
Optimize campaigns on a regular cadence to hit key KPIs.
Identify test and learn opportunities and lead test execution.
Optimize mature search networks such as Amazon and DTC, and grow in nascent areas on other retail sites.
Conduct estimation for annual and monthly budgets.
Ensure deployment of best practices across all paid search activities.
Proactively seek out new opportunities to grow search campaigns via new ad groups, creative testing, landing‑page optimizations, enhanced automation tests, and keyword expansion.
Present results to internal stakeholders and build reporting solutions.
Liaise with cross‑functional teams to build in‑depth knowledge of business objectives and product mix to identify growth opportunities on search.
Test and measure automation capabilities and report results on a quarterly basis.
Qualifications
Prior experience with Google Ads. Retailer search platforms such as Amazon Search (AMS), Walmart, or Target preferred.
Experience working in an agency environment a plus.
Expertise with Microsoft Excel, Word, and PowerPoint is required.
3+ years of experience running paid search campaigns.
Prior experience with CPG companies and DTC search experience preferred.
Desired Characteristics
Effective communication and collaboration at various organizational levels.
Strong critical thinking and problem‑solving skills.
Results‑oriented strategic thinker with a bias for action and a can‑do approach.
Team player who excels in an agile, collaborative, ambiguous environment.
Ability to multitask and handle other duties as assigned.
Knowledge of search marketing landscape, including AI and LLM models.
Proven fiduciary responsibility and ease of managing large‑scale budgets.
Compensation The expected compensation range for this position is up to $110,000 per year.
Job Details
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Sales
Industries: Manufacturing and Food and Beverage Services
#J-18808-Ljbffr