CrucialPoint
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Email Technical Strategist
role at
CrucialPoint .
CrucialPoint is seeking an experienced Email Technical Strategist to join our team and lead the technical execution of sophisticated email, push, and in-app messaging campaigns. This role blends strategic thinking with deep technical expertise in Braze and other enterprise-level ESPs, ensuring our clients’ lifecycle marketing programs are flawlessly built, data-driven, and performance-optimized.
The ideal candidate has hands‑on experience implementing advanced marketing automation workflows, dynamic personalization, segmentation, and integrations—while also understanding the broader strategic objectives behind them.
Responsibilities
Architect and execute customer lifecycle campaigns across Braze (email, SMS, in‑app, and push)
Develop and manage data integrations between Braze and client CRMs, CDPs, or analytics tools
Design complex user journeys using Liquid logic, segmentation, and event triggers
Collaborate with strategists and creatives to translate campaign ideas into technically sound executions
Ensure deliverability best practices, including IP warming, domain authentication (SPF, DKIM, DMARC), and list hygiene
Analyze campaign performance and generate actionable insights to optimize engagement and conversion
Stay current on all product updates, integrations, and emerging marketing technology trends
Qualifications
MUST be at least Braze Level 2 Certified
3+ years of experience in email or lifecycle marketing, preferably in an agency environment
Proven experience with Braze Canvas, Liquid scripting, and advanced segmentation logic
Understanding of data flows and APIs between marketing platforms and CRMs
Experience with A/B testing, deliverability optimization, and analytics dashboards
Strong problem‑solving and documentation skills
Excellent communication and collaboration abilities across technical and creative teams
Preferred Skills
Familiarity with other ESPs or marketing automation platforms (e.g., Klaviyo, SFMC, Eloqua)
Moderate understanding of SQL for audience queries
Success Metrics
Campaigns are launched on time and meet performance goals
Data integrations function seamlessly between systems
High deliverability and engagement rates across campaigns
Positive collaboration feedback from internal and client teams
About CrucialPoint Agency CrucialPoint Agency is a full‑service retention marketing agency that specializes in creating effective retention programs, including email, SMS, push, loyalty, and lifecycle campaigns. We are dedicated to delivering exceptional results for our clients, and we invite you to join our talented team.
This position is a remote role open to candidates in LATAM and NAM. Compensation ranges from $40–$50 per hour.
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Email Technical Strategist
role at
CrucialPoint .
CrucialPoint is seeking an experienced Email Technical Strategist to join our team and lead the technical execution of sophisticated email, push, and in-app messaging campaigns. This role blends strategic thinking with deep technical expertise in Braze and other enterprise-level ESPs, ensuring our clients’ lifecycle marketing programs are flawlessly built, data-driven, and performance-optimized.
The ideal candidate has hands‑on experience implementing advanced marketing automation workflows, dynamic personalization, segmentation, and integrations—while also understanding the broader strategic objectives behind them.
Responsibilities
Architect and execute customer lifecycle campaigns across Braze (email, SMS, in‑app, and push)
Develop and manage data integrations between Braze and client CRMs, CDPs, or analytics tools
Design complex user journeys using Liquid logic, segmentation, and event triggers
Collaborate with strategists and creatives to translate campaign ideas into technically sound executions
Ensure deliverability best practices, including IP warming, domain authentication (SPF, DKIM, DMARC), and list hygiene
Analyze campaign performance and generate actionable insights to optimize engagement and conversion
Stay current on all product updates, integrations, and emerging marketing technology trends
Qualifications
MUST be at least Braze Level 2 Certified
3+ years of experience in email or lifecycle marketing, preferably in an agency environment
Proven experience with Braze Canvas, Liquid scripting, and advanced segmentation logic
Understanding of data flows and APIs between marketing platforms and CRMs
Experience with A/B testing, deliverability optimization, and analytics dashboards
Strong problem‑solving and documentation skills
Excellent communication and collaboration abilities across technical and creative teams
Preferred Skills
Familiarity with other ESPs or marketing automation platforms (e.g., Klaviyo, SFMC, Eloqua)
Moderate understanding of SQL for audience queries
Success Metrics
Campaigns are launched on time and meet performance goals
Data integrations function seamlessly between systems
High deliverability and engagement rates across campaigns
Positive collaboration feedback from internal and client teams
About CrucialPoint Agency CrucialPoint Agency is a full‑service retention marketing agency that specializes in creating effective retention programs, including email, SMS, push, loyalty, and lifecycle campaigns. We are dedicated to delivering exceptional results for our clients, and we invite you to join our talented team.
This position is a remote role open to candidates in LATAM and NAM. Compensation ranges from $40–$50 per hour.
#J-18808-Ljbffr