Taco Bell
Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands.
Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industryboundaries.
We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.
At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below.
About the Job:
As a
Product Manager – MarTech , you will serve as the strategic bridge between Taco Bell’s Marketing, Digital, and Technology teams. You will drive the vision, integration, and optimization of marketing technology solutions that enable world‑class customer engagement, loyalty, and personalized experiences. Your focus will be on maximizing business value from MarTech investments, aligning technology capabilities with marketing strategies, and ensuring seamless execution across channels.
Day-to-Day
Act as the primary liaison between Marketing, Digital, and Technology teams to translate business goals into MarTech solutions and roadmaps.
Lead the identification, evaluation, and implementation of marketing technology platforms (e.g., loyalty, CRM, offers engine, personalization, analytics, MarTech orchestration).
Partner with stakeholders to define and measure KPIs for MarTech initiatives, ensuring alignment with business objectives and customer experience goals.
Collaborate with solution architects, product managers, and engineering teams to deliver integrated, scalable, and innovative MarTech solutions.
Manage vendor relationships, contracts, and budgets for MarTech platforms, ensuring value, compliance, and performance.
Analyze data and market trends to recommend enhancements, solve business challenges, and drive continuous improvement.
Champion omni‑channel customer experience strategies, integrating online and offline touchpoints (POS, mobile, e‑commerce, CRM, digital menu boards, etc.).
Facilitate agile ways of working, leveraging tools like JIRA and Confluence to ensure transparency and delivery excellence.
Is This You?
Bachelor’s degree in Marketing, Business, or Technology or similar background
8+ years of experience in Loyalty or Marketing Technology and/or as a Product Manager in a SaaS environment
Experience in building, scaling, and integrating marketing technology solutions and working with engineering/QA teams throughout the entire product/software lifecycle
Demonstrated ability in analyzing data to develop fact‑based recommendations to solve problems as well as understanding architecture diagrams and API documentation
Strong experience in vendor management, RFPs/sourcing, contracts, and budget management
Understanding of omni‑channel customer experience strategies and how to leverage and integrate offline and online technologies (e.g., POS/Kiosk/Digital Menu Boards and mobile/e‑commerce/CRM)
Proficiency in agile/scrum methodology and JIRA/Confluence is preferred
Work-Hard, Play-Hard:
Hybrid work schedule and year‑round flex day Friday
Onsite childcare through Bright Horizons
Onsite dining center and game room (yes, there is a Taco Bell inside the building)
Onsite dry cleaning, laundry services, carwash
Onsite gym with fitness classes and personal trainer sessions
Up to 4 weeks of vacation per year plus holidays and time off for volunteering
Generous parental leave for all new parents and adoption assistance program
401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
Comprehensive medical & dental including prescription drug benefits and 100% preventive care
Salary Range: $147,900 to $175,000 annually + bonus eligibility + equity (if applicable) + benefits
At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self!
Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.
Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.
Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.
Taco Bell will consider qualified applicants with arrest or conviction records per the fair chance acts in California, Los Angeles, and San Francisco. Applicants for jobs in Los Angeles County can learn more by clickinghere . Philadelphia applicants can review information about Philadelphia’s fair chance act by clickinghere .
#J-18808-Ljbffr
Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industryboundaries.
We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.
At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below.
About the Job:
As a
Product Manager – MarTech , you will serve as the strategic bridge between Taco Bell’s Marketing, Digital, and Technology teams. You will drive the vision, integration, and optimization of marketing technology solutions that enable world‑class customer engagement, loyalty, and personalized experiences. Your focus will be on maximizing business value from MarTech investments, aligning technology capabilities with marketing strategies, and ensuring seamless execution across channels.
Day-to-Day
Act as the primary liaison between Marketing, Digital, and Technology teams to translate business goals into MarTech solutions and roadmaps.
Lead the identification, evaluation, and implementation of marketing technology platforms (e.g., loyalty, CRM, offers engine, personalization, analytics, MarTech orchestration).
Partner with stakeholders to define and measure KPIs for MarTech initiatives, ensuring alignment with business objectives and customer experience goals.
Collaborate with solution architects, product managers, and engineering teams to deliver integrated, scalable, and innovative MarTech solutions.
Manage vendor relationships, contracts, and budgets for MarTech platforms, ensuring value, compliance, and performance.
Analyze data and market trends to recommend enhancements, solve business challenges, and drive continuous improvement.
Champion omni‑channel customer experience strategies, integrating online and offline touchpoints (POS, mobile, e‑commerce, CRM, digital menu boards, etc.).
Facilitate agile ways of working, leveraging tools like JIRA and Confluence to ensure transparency and delivery excellence.
Is This You?
Bachelor’s degree in Marketing, Business, or Technology or similar background
8+ years of experience in Loyalty or Marketing Technology and/or as a Product Manager in a SaaS environment
Experience in building, scaling, and integrating marketing technology solutions and working with engineering/QA teams throughout the entire product/software lifecycle
Demonstrated ability in analyzing data to develop fact‑based recommendations to solve problems as well as understanding architecture diagrams and API documentation
Strong experience in vendor management, RFPs/sourcing, contracts, and budget management
Understanding of omni‑channel customer experience strategies and how to leverage and integrate offline and online technologies (e.g., POS/Kiosk/Digital Menu Boards and mobile/e‑commerce/CRM)
Proficiency in agile/scrum methodology and JIRA/Confluence is preferred
Work-Hard, Play-Hard:
Hybrid work schedule and year‑round flex day Friday
Onsite childcare through Bright Horizons
Onsite dining center and game room (yes, there is a Taco Bell inside the building)
Onsite dry cleaning, laundry services, carwash
Onsite gym with fitness classes and personal trainer sessions
Up to 4 weeks of vacation per year plus holidays and time off for volunteering
Generous parental leave for all new parents and adoption assistance program
401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
Comprehensive medical & dental including prescription drug benefits and 100% preventive care
Salary Range: $147,900 to $175,000 annually + bonus eligibility + equity (if applicable) + benefits
At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self!
Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.
Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.
Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.
Taco Bell will consider qualified applicants with arrest or conviction records per the fair chance acts in California, Los Angeles, and San Francisco. Applicants for jobs in Los Angeles County can learn more by clickinghere . Philadelphia applicants can review information about Philadelphia’s fair chance act by clickinghere .
#J-18808-Ljbffr