Bob Evans Farms, Inc.
Customer Insights Manager
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Bob Evans Farms, Inc. Bob Evans Farms has delivered farm‑inspired, quick‑to‑table food for over 75 years, including leading refrigerated dinner sides, sausage, and egg products. The company is based in Columbus, Ohio and is owned by Post Holdings, Inc. Responsibilities
Engages directly with buyers to provide customer‑specific insights, reports, and evaluation. Performs market assessments to recommend regional assortment, pricing, and merchandising. Supports development of joint business planning (JBP) plans, maintaining plans throughout the year. Provides insight into new item launches and collaborates with Marketing, Trade, and e‑commerce stakeholders. Tracks customer e‑commerce vs. brick‑and‑mortar sales performance and maintains weekly, quarterly, and annual shipment forecasts. Plans and manages promotional plans, working with Category Management, Trade Management, Brand, Shopper Marketing, and E‑Commerce teams. Contributes to the annual operating plan (AOP) through integrated business planning and delivers shopper marketing insights. Serves sophisticated accounts and elevates the BEF brand at key accounts. Qualifications
Bachelor’s degree in business management or related field, or equivalent combination of education and experience. Minimum of 5 years of relevant experience. Advanced knowledge of proprietary and syndicated data sources (Circana/IRI, Retail Link, Scintilla Shopper Behavior, Nielsen, Shopper Marketing panel data). Advanced experience with Walmart and Sam’s Club systems (Retail Link, Scintilla Charter, Supplier One, Madrid). Strong executive communication skills with strategic influencing and storytelling capabilities. Clear results orientation, able to drive and execute an agenda in uncertain and fluid environments. Broad perspective for pulling insights from multiple sources to drive breakthrough understanding and action plans. Demonstrated experience managing external partners and influencing without formal authority. Consumer Packaged Goods industry experience preferred. Seniority level
Not Applicable Employment type
Full‑time Job function
Food and Beverage Manufacturing
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at
Bob Evans Farms, Inc. Bob Evans Farms has delivered farm‑inspired, quick‑to‑table food for over 75 years, including leading refrigerated dinner sides, sausage, and egg products. The company is based in Columbus, Ohio and is owned by Post Holdings, Inc. Responsibilities
Engages directly with buyers to provide customer‑specific insights, reports, and evaluation. Performs market assessments to recommend regional assortment, pricing, and merchandising. Supports development of joint business planning (JBP) plans, maintaining plans throughout the year. Provides insight into new item launches and collaborates with Marketing, Trade, and e‑commerce stakeholders. Tracks customer e‑commerce vs. brick‑and‑mortar sales performance and maintains weekly, quarterly, and annual shipment forecasts. Plans and manages promotional plans, working with Category Management, Trade Management, Brand, Shopper Marketing, and E‑Commerce teams. Contributes to the annual operating plan (AOP) through integrated business planning and delivers shopper marketing insights. Serves sophisticated accounts and elevates the BEF brand at key accounts. Qualifications
Bachelor’s degree in business management or related field, or equivalent combination of education and experience. Minimum of 5 years of relevant experience. Advanced knowledge of proprietary and syndicated data sources (Circana/IRI, Retail Link, Scintilla Shopper Behavior, Nielsen, Shopper Marketing panel data). Advanced experience with Walmart and Sam’s Club systems (Retail Link, Scintilla Charter, Supplier One, Madrid). Strong executive communication skills with strategic influencing and storytelling capabilities. Clear results orientation, able to drive and execute an agenda in uncertain and fluid environments. Broad perspective for pulling insights from multiple sources to drive breakthrough understanding and action plans. Demonstrated experience managing external partners and influencing without formal authority. Consumer Packaged Goods industry experience preferred. Seniority level
Not Applicable Employment type
Full‑time Job function
Food and Beverage Manufacturing
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