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Good Apple

Associate Social Strategist

Good Apple, New York, New York, us, 10261

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Overview The Associate Social Strategist is responsible for leading the day-to-day function of paid social campaigns and guiding their strategic direction. Social platforms include Meta, Reddit, TikTok, Pinterest, and LinkedIn. Collaborating with Social Strategists, they control the daily work functions while developing their strategic skillset and social platform acumen. The associate plays a key role in ensuring error-free ad launches, managing campaign budgets, and crafting reporting insights to share with clients.

Goals

Master the core functions of social media campaign management

Build a strong foundation of technical and strategic knowledge

Develop client-facing written and verbal communication skills

General Skills and Expectations

Organized with strong attention to detail

Thrives in fast-paced environments

Proficient with numbers and basic Excel formulas

Manages deadlines effectively

Develops strong problem-solving skills

Key Responsibilities

Media Strategy and Plan Development Assists in the research, strategy, and planning of paid social media campaigns

Conveys how social media channels fit into a larger media strategy to achieve client goals

Understands and has a growing knowledge of ad tools on key social platforms, primarily Meta, TikTok, LinkedIn and Reddit

Technical Expertise and Campaign Management Leads creative review, ad trafficking, and campaign setup, with a focus on upholding best practices

Manages campaign budgets and monitors for shifts in performance

Proficient in Excel and Google Sheets, specifically with formulas and pivot tables

Reporting and Measurement Analyzes data from various ad platforms and measurement partners

Drafts reporting comments that tell a story, explaining key findings, their importance, and actionable next steps.

Team Communication Manages deadlines effectively and communicates with the team on the status of deliverables

Seniority level

Entry level

Employment type

Full-time

Job function

Sales, General Business, and Education

Industries

Wireless Services, Telecommunications, and Communications Equipment Manufacturing

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