Snap Inc.
Join to apply for the
Lead, SMC Growth Strategy
role at
Snap Inc.
Overview Snap Inc. is a technology company dedicated to empowering people through visual communication, augmented reality, and the Snap AR ecosystem. We are seeking a Lead, Growth Strategy to design, launch, and scale high‑impact business development programs that acquire and grow medium‑sized advertisers globally.
Responsibilities
Build and execute BD‑ and partnership‑led programs to drive acquisition of medium‑sized advertisers while supporting retention and revenue growth for new accounts.
Identify new growth opportunities using customer insights, product data, and market trends, and translate them into scalable acquisition and retention programs.
Partner with BD, Marketing, Product, and external partners to design and roll out global GTM plays (campaigns, partnerships, events, and in‑product experiences) that accelerate customer acquisition and adoption.
Develop and own program roadmaps and KPIs for both new advertiser acquisition and retentive growth, ensuring accountability and consistent performance tracking.
Test, optimize, and scale programs through experimentation frameworks and a test‑and‑learn approach.
Lead cross‑functional collaboration with Data Science, Operations, Insights, and Marketing to analyze performance, refine programs, and maximize advertiser success.
Communicate strategies, results, and recommendations clearly to executives and key stakeholders.
Qualifications
Proven track record in driving customer acquisition and retention through growth, business development, and partnership programs.
Experience designing and scaling programs across multiple geographies.
Strong analytical and data‑driven decision‑making skills.
Excellent communication and presentation abilities; able to distill complex strategies into clear narratives for executive and external audiences.
Strong cross‑functional leadership with the ability to influence across Marketing, Product, Ops, and Sales.
Familiarity with the digital advertising industry and experience with SMB/medium‑sized advertisers is a plus.
Comfort with ambiguity, ability to experiment, iterate, and adapt at pace.
Minimum Qualifications
BS/BA degree or equivalent years of experience.
8+ years in growth, business development, consulting, corporate strategy, or product/growth marketing.
Preferred Qualifications
Master’s degree, MBA, or degree in engineering, mathematics, or economics.
Experience launching and scaling customer acquisition and retention programs with measurable impact.
Passion for structured problem solving, hypothesis testing, and growth strategy.
Enthusiasm for Snap’s mission, creativity, and innovation.
Benefits Snap Inc. offers competitive compensation, paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and equity RSU opportunities. Base salary ranges are $147,000‑$220,000 (Zone C), $164,000‑$246,000 (Zone B), and $173,000‑$259,000 (Zone A).
EEO Snap Inc. is an equal‑opportunity employer and committed to providing employment opportunities regardless of protected classification. EOE, including disability/vets.
#J-18808-Ljbffr
Lead, SMC Growth Strategy
role at
Snap Inc.
Overview Snap Inc. is a technology company dedicated to empowering people through visual communication, augmented reality, and the Snap AR ecosystem. We are seeking a Lead, Growth Strategy to design, launch, and scale high‑impact business development programs that acquire and grow medium‑sized advertisers globally.
Responsibilities
Build and execute BD‑ and partnership‑led programs to drive acquisition of medium‑sized advertisers while supporting retention and revenue growth for new accounts.
Identify new growth opportunities using customer insights, product data, and market trends, and translate them into scalable acquisition and retention programs.
Partner with BD, Marketing, Product, and external partners to design and roll out global GTM plays (campaigns, partnerships, events, and in‑product experiences) that accelerate customer acquisition and adoption.
Develop and own program roadmaps and KPIs for both new advertiser acquisition and retentive growth, ensuring accountability and consistent performance tracking.
Test, optimize, and scale programs through experimentation frameworks and a test‑and‑learn approach.
Lead cross‑functional collaboration with Data Science, Operations, Insights, and Marketing to analyze performance, refine programs, and maximize advertiser success.
Communicate strategies, results, and recommendations clearly to executives and key stakeholders.
Qualifications
Proven track record in driving customer acquisition and retention through growth, business development, and partnership programs.
Experience designing and scaling programs across multiple geographies.
Strong analytical and data‑driven decision‑making skills.
Excellent communication and presentation abilities; able to distill complex strategies into clear narratives for executive and external audiences.
Strong cross‑functional leadership with the ability to influence across Marketing, Product, Ops, and Sales.
Familiarity with the digital advertising industry and experience with SMB/medium‑sized advertisers is a plus.
Comfort with ambiguity, ability to experiment, iterate, and adapt at pace.
Minimum Qualifications
BS/BA degree or equivalent years of experience.
8+ years in growth, business development, consulting, corporate strategy, or product/growth marketing.
Preferred Qualifications
Master’s degree, MBA, or degree in engineering, mathematics, or economics.
Experience launching and scaling customer acquisition and retention programs with measurable impact.
Passion for structured problem solving, hypothesis testing, and growth strategy.
Enthusiasm for Snap’s mission, creativity, and innovation.
Benefits Snap Inc. offers competitive compensation, paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and equity RSU opportunities. Base salary ranges are $147,000‑$220,000 (Zone C), $164,000‑$246,000 (Zone B), and $173,000‑$259,000 (Zone A).
EEO Snap Inc. is an equal‑opportunity employer and committed to providing employment opportunities regardless of protected classification. EOE, including disability/vets.
#J-18808-Ljbffr