Communications Specialist II

Texas A&M AgriLife is comprised of the following Texas A&M University System members: Texas A&M AgriLife Extension Service Texas A&M AgriLife Research College of Agriculture and Life Sciences at Texas A&M University Texas A&M Forest Service Texas A&M Veterinary Medical Diagnostic Laboratory As the nation's largest most comprehensive agriculture program, Texas A&M AgriLife brings together a college and four state agencies focused on agriculture and life sciences within The Texas A&M University System. The Communication Specialist II is a brand storyteller for Texas A&M AgriLife, crafting compelling and emotionally resonant narratives that showcase the people, research, teaching and Extension work making an impact across Texas and beyond. Essential Responsibilities Serve as a primary writer for AgriLife Today, producing high-quality features, news releases and lay content tailored to external audiences. Write and edit across all brand channels, including but not limited to news stories, web copy, paid media assets, newsletters and stakeholder communications. Provide final proofreading and quality control review for content created by the team to uphold high standards of accuracy, clarity and quality as well as brand voice. Maintain and update the AgriLife Editorial Style Guide, ensuring consistency in voice, style and usage across platforms. Chase meaningful story opportunities and stay attuned to emerging trends, engaging topics and opportunities that align with AgriLife's mission, strategic priorities and brand positioning. Partner and execute content with other expert teams within the marketing and communications team, including media relations, marketing, executive communications, graphic design, visual media and web to ensure messaging supports strategic goals and adapts appropriately to each channel. Collaborate with faculty, staff, students and leadership within assigned units to identify and develop engaging stories that align with Texas A&M AgriLife's mission and strategic priorities. Manage assignments and adapt to various topics within agriculture, life sciences, healthy living and other AgriLife focus areas. Utilize performance metrics to evaluate the impact, inform editorial decisions and continually improve storytelling efforts. Other duties as assigned. Required Education And Experience Bachelor's degree in communications, journalism, public relations or a related field or an equivalent combination of education and experience. Two years of experience in writing, editing, or media relations. Required Knowledge, Skills, And Abilities Exceptional writing, editing and storytelling skills with attention to accuracy and detail. Proven ability to work under tight deadlines and handle multiple assignments simultaneously. Strong interpersonal skills and ability to form relationships with stakeholders. Ability to multitask and work cooperatively with others. Preferred Qualifications Experience writing in higher education, agriculture, life sciences or science communication. Knowledge of integrated communications strategies across paid, earned, shared and owned channels. Strong understanding of AP style. Comfort with collaborative content planning and cross-functional teamwork. Texas A&M AgriLife offers a comprehensive benefit package including health, dental, vision, life and long-term disability insurance, paid holidays, sick leave, and vacation. Equal Opportunity/Veterans/Disability Employer.

#J-18808-Ljbffr