Sega of America, Inc.
Join to apply for the
CRM, Associate Manager
role at
Sega of America, Inc. Join to apply for the
CRM, Associate Manager
role at
Sega of America, Inc. Sega of America, Inc. provided pay range
This range is provided by Sega of America, Inc.. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$85,000.00/yr - $96,000.00/yr Description
Hybrid Work Model
Job Summary
As the CRM Associate Manager, you will join our CRM team at an exciting time to support us grow, retain, and engage our customer base across all SEGA of America brands (Sonic, Yakuza, Persona, etc). You’ll assist in building and optimizing cutting edge CRM campaigns and sign-up experiences. You will be responsible for the delivery of campaign and growth strategies that have been developed by the CRM Manager and work together to create truly personalized customer journeys.
Duties And Responsibilities
Support the CRM Manager with the execution of strategies to grow our audiences across all our key brands. Set up email campaigns and customer journeys in the CRM tool, that help maximize engagement and conversion. Collaborate and coordinate with internal teams in USA, UK and Japan to plan and execute CRM campaigns that are in line with brand strategies and operational goals. Use data to define, build and maintain segments for campaigns. Carry out multivariate tests to continuously optimize campaigns and maximize registrations. Measure and report the performance of all marketing campaigns and assess against KPIs. Be a CRM advocate by helping Brand Teams understand the commercial benefit to be gained via increasing relevancy of communications. Performs other duties as assigned. Working in-office is an essential function of this position. This requirement of face-to-face interaction is in place to ensure effective supervision, collaboration, and teamwork. In-office attendance is required for the following reasons: For effective supervision of employees and our work product, which includes ensuring all employees have necessary oversight of their work and access to supervisory assistance, which includes meetings to review work product, deadlines, and status. To foster communication and collaboration among team members, which includes the following: allowing for spontaneous brainstorming sessions and exchanges of ideas, quick access to team members to enable collaborative problem-solving, and stronger cohesion among co-workers and within teams. To enhance the sharing of information necessary to effective job performance and product creation. To enhance understanding of our stakeholders’ work and business needs, facilitate a more seamless and organic workflow, and ultimately increase efficiency and successful outcomes.
Qualifications
Qualifications and Skills:
Proven experience of planning, executing, and measuring the performance of CRM campaigns within a B2C industry. A strong understanding of entertainment and/or video game industry and player needs. A passion for data-driven marketing with experience in segmentation of audiences and personalization of communications. Excellent understanding of email marketing best practices. Hands on experience with email marketing tools, such as Mailchimp, Customer.io and Mailgun. Highly organized with the ability to adapt quickly and efficiently to changing priorities. Strong attention to detail. Good understanding of quantitative data analysis and statistics. Basic knowledge of HTML desirable. Understanding of GDPR essential, and knowledge of COPPA law preferable. Familiarity with project management tools such as JIRA. A keen gamer with knowledge about SEGA and Atlus titles would be a plus.
Preferred Skills
Gaming industry experience
Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Other Industries Computer Games, Entertainment Providers, and Software Development Referrals increase your chances of interviewing at Sega of America, Inc. by 2x Get notified about new Customer Relationship Management Manager jobs in
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CRM, Associate Manager
role at
Sega of America, Inc. Join to apply for the
CRM, Associate Manager
role at
Sega of America, Inc. Sega of America, Inc. provided pay range
This range is provided by Sega of America, Inc.. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$85,000.00/yr - $96,000.00/yr Description
Hybrid Work Model
Job Summary
As the CRM Associate Manager, you will join our CRM team at an exciting time to support us grow, retain, and engage our customer base across all SEGA of America brands (Sonic, Yakuza, Persona, etc). You’ll assist in building and optimizing cutting edge CRM campaigns and sign-up experiences. You will be responsible for the delivery of campaign and growth strategies that have been developed by the CRM Manager and work together to create truly personalized customer journeys.
Duties And Responsibilities
Support the CRM Manager with the execution of strategies to grow our audiences across all our key brands. Set up email campaigns and customer journeys in the CRM tool, that help maximize engagement and conversion. Collaborate and coordinate with internal teams in USA, UK and Japan to plan and execute CRM campaigns that are in line with brand strategies and operational goals. Use data to define, build and maintain segments for campaigns. Carry out multivariate tests to continuously optimize campaigns and maximize registrations. Measure and report the performance of all marketing campaigns and assess against KPIs. Be a CRM advocate by helping Brand Teams understand the commercial benefit to be gained via increasing relevancy of communications. Performs other duties as assigned. Working in-office is an essential function of this position. This requirement of face-to-face interaction is in place to ensure effective supervision, collaboration, and teamwork. In-office attendance is required for the following reasons: For effective supervision of employees and our work product, which includes ensuring all employees have necessary oversight of their work and access to supervisory assistance, which includes meetings to review work product, deadlines, and status. To foster communication and collaboration among team members, which includes the following: allowing for spontaneous brainstorming sessions and exchanges of ideas, quick access to team members to enable collaborative problem-solving, and stronger cohesion among co-workers and within teams. To enhance the sharing of information necessary to effective job performance and product creation. To enhance understanding of our stakeholders’ work and business needs, facilitate a more seamless and organic workflow, and ultimately increase efficiency and successful outcomes.
Qualifications
Qualifications and Skills:
Proven experience of planning, executing, and measuring the performance of CRM campaigns within a B2C industry. A strong understanding of entertainment and/or video game industry and player needs. A passion for data-driven marketing with experience in segmentation of audiences and personalization of communications. Excellent understanding of email marketing best practices. Hands on experience with email marketing tools, such as Mailchimp, Customer.io and Mailgun. Highly organized with the ability to adapt quickly and efficiently to changing priorities. Strong attention to detail. Good understanding of quantitative data analysis and statistics. Basic knowledge of HTML desirable. Understanding of GDPR essential, and knowledge of COPPA law preferable. Familiarity with project management tools such as JIRA. A keen gamer with knowledge about SEGA and Atlus titles would be a plus.
Preferred Skills
Gaming industry experience
Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Other Industries Computer Games, Entertainment Providers, and Software Development Referrals increase your chances of interviewing at Sega of America, Inc. by 2x Get notified about new Customer Relationship Management Manager jobs in
Irvine, CA . Lake Forest, CA $95,000.00-$115,000.00 1 month ago La Mirada, CA $100,000.00-$120,000.00 1 month ago Customer Service Manager – Furniture Industry (Offline/Inland B2B Focus)
Irvine, CA $60,000.00-$70,000.00 1 week ago Mission Viejo, CA $30,000.00-$70,000.00 2 years ago Client Service Account Manager - Healthcare Payments - Vice President
CUSTOMER SERVICE MANAGER (VENDING)- CORONA, CA
Chino, CA $70,000.00-$76,000.00 2 weeks ago Associate Director, Marketing CRM for Fios
Underwriting Account Service Manager (Level I or Senior Level II)
Irvine, CA $74,300.00-$161,000.00 1 week ago Huntington Beach, CA $165,000.00-$174,000.00 4 weeks ago San Juan Capistrano, CA $70,000.00-$125,000.00 1 month ago Customer Relationship Management Manager
Newport Beach, CA $113,000.00-$158,000.00 1 week ago 4.1m Senior Customer Success Manager - Mining
Tustin, CA $116,700.00-$210,100.00 5 days ago 4.1s Senior Customer Success Manager - Safety & Security
Irvine, CA $95,000.00-$130,000.00 1 month ago Corona, CA $97,500.00-$130,000.00 1 month ago 4.1o Senior Customer Success Manager - Oil & Gas
Irvine, CA $143,000.00-$162,000.00 6 days ago Irvine, CA $97,500.00-$138,750.00 1 hour ago 4.1c Senior Customer Success Manager - Construction
Irvine, CA $112,500.00-$145,500.00 1 day ago Orange, CA $90,000.00-$125,000.00 1 day ago JPMorgan Private Client Relationship Manager – Irvine, CA
Orange, CA $90,000.00-$125,000.00 1 day ago Lake Forest, CA $45,000.00-$75,000.00 2 days ago Virtual Resident Services Manager - The Residences at Bella Terra Apartments (*Not Remote*)
Huntington Beach, CA $25.00-$27.00 2 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr