Western Union
Product Manager, Notifications & Engagement Channels
Western Union, New York, New York, us, 10261
Product Manager, Notifications & Engagement Channels
Join Western Union as a Product Manager for Notifications & Engagement Channels in New York, NY or Denver, CO. You will own the strategy, roadmap, and delivery of customer notifications across push, SMS, email, and in‑app. This role ensures notifications are relevant, timely, compliant, and drive measurable business outcomes while protecting customer trust.
Responsibilities
Collaborate on the vision and roadmap for notifications across push, SMS, email, and in‑app.
Drive execution of notification strategy end‑to‑end.
Define principles for notification timing, targeting, personalization, and frequency control.
Partner with Content Network, Loyalty, and Affiliate teams to align notifications within the broader engagement ecosystem.
Work with engineering, data, and MarTech to deliver enabling infrastructure (orchestration, segmentation, experimentation, consent management).
Lead alignment across stakeholders on use cases, prioritization, and success metrics.
Continuously measure impact and iterate to maximize engagement and conversion through notifications.
Requirements
4+ years of experience as a Product Manager or Product Owner in engagement, CRM, or MarTech platforms.
Deep understanding of multi‑channel notification systems and customer messaging frameworks.
Experience with personalization, experimentation, and consent management.
Strong data‑driven mindset; skilled in interpreting engagement metrics and running experiments.
Excellent cross‑functional collaboration and communication skills.
Experience working in Agile environments (Jira proficiency preferred).
Preferred Experience
Background in financial services, fintech, or global consumer brands.
Knowledge of customer lifecycle marketing and engagement analytics.
Experience integrating with MarTech tools such as Braze, Salesforce Marketing Cloud, or Iterable.
Benefits You will also have access to short‑term incentives, multiple health insurance options, accident and life insurance, and access to best‑in‑class development platforms. Flexible time off, medical, dental and life insurance, tuition assistance program, parental leave, and employee discount program are among the specific benefits for U.S. employees.
Salary Base salary range is $120,000 – $150,000 per year. Total on target compensation includes a base salary plus short‑term incentives that align with individual and company performance.
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Join Western Union as a Product Manager for Notifications & Engagement Channels in New York, NY or Denver, CO. You will own the strategy, roadmap, and delivery of customer notifications across push, SMS, email, and in‑app. This role ensures notifications are relevant, timely, compliant, and drive measurable business outcomes while protecting customer trust.
Responsibilities
Collaborate on the vision and roadmap for notifications across push, SMS, email, and in‑app.
Drive execution of notification strategy end‑to‑end.
Define principles for notification timing, targeting, personalization, and frequency control.
Partner with Content Network, Loyalty, and Affiliate teams to align notifications within the broader engagement ecosystem.
Work with engineering, data, and MarTech to deliver enabling infrastructure (orchestration, segmentation, experimentation, consent management).
Lead alignment across stakeholders on use cases, prioritization, and success metrics.
Continuously measure impact and iterate to maximize engagement and conversion through notifications.
Requirements
4+ years of experience as a Product Manager or Product Owner in engagement, CRM, or MarTech platforms.
Deep understanding of multi‑channel notification systems and customer messaging frameworks.
Experience with personalization, experimentation, and consent management.
Strong data‑driven mindset; skilled in interpreting engagement metrics and running experiments.
Excellent cross‑functional collaboration and communication skills.
Experience working in Agile environments (Jira proficiency preferred).
Preferred Experience
Background in financial services, fintech, or global consumer brands.
Knowledge of customer lifecycle marketing and engagement analytics.
Experience integrating with MarTech tools such as Braze, Salesforce Marketing Cloud, or Iterable.
Benefits You will also have access to short‑term incentives, multiple health insurance options, accident and life insurance, and access to best‑in‑class development platforms. Flexible time off, medical, dental and life insurance, tuition assistance program, parental leave, and employee discount program are among the specific benefits for U.S. employees.
Salary Base salary range is $120,000 – $150,000 per year. Total on target compensation includes a base salary plus short‑term incentives that align with individual and company performance.
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