Abbott's Frozen Custard
Marketing Coordinator
Location:
Rochester, NY
Reports To:
Marketing Director/Director of Corporate Operations
Company:
Abbott’s Frozen Custard, Inc.
About Abbott’s Frozen Custard Since 1902, Abbott’s Frozen Custard has been serving up smiles with our creamy, old‑fashioned frozen custard made fresh every day. With locations across the country and a loyal following, we take pride in delivering joy, community spirit, and the taste of tradition in every scoop.
Position Summary Abbott’s Frozen Custard, Inc. is seeking a
creative, organized, and community‑driven Marketing Coordinator
to join our growing team. This role plays a key part in developing and executing marketing initiatives that strengthen the Abbott’s brand, engage our communities, and drive customer loyalty. The ideal candidate will be a hands‑on creative thinker with a strong eye for design, excellent communication skills, and a passion for sharing our story both online and in person.
Key Responsibilities Creative & Graphic Design
Design engaging marketing materials including digital ads, in‑store signage, email campaigns, packaging elements, and promotional collateral.
Maintain brand consistency across all visual assets and communication channels.
Collaborate with franchise locations to provide creative support for local marketing needs.
Social Media & Content Creation
Develop, plan, and schedule engaging content across social media platforms (Instagram, Facebook, TikTok, LinkedIn, etc.).
Capture and edit photos and videos to showcase products, stores, and community events.
Monitor trends and analytics to optimize content performance and audience engagement.
Community Engagement
Coordinate and promote local events, sponsorships, and community partnerships that align with Abbott’s brand values.
Act as a brand ambassador, fostering positive relationships with customers, local organizations, and media outlets.
Support store‑level teams in executing community‑based marketing initiatives.
Marketing Coordination
Assist in the planning and execution of seasonal campaigns and product launches.
Collaborate with internal departments and external partners to ensure timely delivery of marketing materials.
Track and report on marketing performance metrics, helping identify growth opportunities.
Qualifications
Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field (or equivalent experience).
1–3 years of experience in marketing, graphic design, or social media management.
Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) or Canva.
Strong writing, editing, and visual storytelling skills.
Experience with social media scheduling and analytics tools (e.g., Meta Business Suite, Hootsuite, Later).
Photography and basic video editing experience preferred.
Excellent organizational and multitasking abilities with attention to detail.
Passion for community engagement, creativity, and—of course—frozen custard!
What We Offer
A fun, collaborative, and creative work environment
Opportunities for professional growth and development
Employee discounts and access to delicious Abbott’s Frozen Custard
The chance to be part of a beloved, family‑founder brand with a loyal customer base
#J-18808-Ljbffr
Rochester, NY
Reports To:
Marketing Director/Director of Corporate Operations
Company:
Abbott’s Frozen Custard, Inc.
About Abbott’s Frozen Custard Since 1902, Abbott’s Frozen Custard has been serving up smiles with our creamy, old‑fashioned frozen custard made fresh every day. With locations across the country and a loyal following, we take pride in delivering joy, community spirit, and the taste of tradition in every scoop.
Position Summary Abbott’s Frozen Custard, Inc. is seeking a
creative, organized, and community‑driven Marketing Coordinator
to join our growing team. This role plays a key part in developing and executing marketing initiatives that strengthen the Abbott’s brand, engage our communities, and drive customer loyalty. The ideal candidate will be a hands‑on creative thinker with a strong eye for design, excellent communication skills, and a passion for sharing our story both online and in person.
Key Responsibilities Creative & Graphic Design
Design engaging marketing materials including digital ads, in‑store signage, email campaigns, packaging elements, and promotional collateral.
Maintain brand consistency across all visual assets and communication channels.
Collaborate with franchise locations to provide creative support for local marketing needs.
Social Media & Content Creation
Develop, plan, and schedule engaging content across social media platforms (Instagram, Facebook, TikTok, LinkedIn, etc.).
Capture and edit photos and videos to showcase products, stores, and community events.
Monitor trends and analytics to optimize content performance and audience engagement.
Community Engagement
Coordinate and promote local events, sponsorships, and community partnerships that align with Abbott’s brand values.
Act as a brand ambassador, fostering positive relationships with customers, local organizations, and media outlets.
Support store‑level teams in executing community‑based marketing initiatives.
Marketing Coordination
Assist in the planning and execution of seasonal campaigns and product launches.
Collaborate with internal departments and external partners to ensure timely delivery of marketing materials.
Track and report on marketing performance metrics, helping identify growth opportunities.
Qualifications
Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field (or equivalent experience).
1–3 years of experience in marketing, graphic design, or social media management.
Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) or Canva.
Strong writing, editing, and visual storytelling skills.
Experience with social media scheduling and analytics tools (e.g., Meta Business Suite, Hootsuite, Later).
Photography and basic video editing experience preferred.
Excellent organizational and multitasking abilities with attention to detail.
Passion for community engagement, creativity, and—of course—frozen custard!
What We Offer
A fun, collaborative, and creative work environment
Opportunities for professional growth and development
Employee discounts and access to delicious Abbott’s Frozen Custard
The chance to be part of a beloved, family‑founder brand with a loyal customer base
#J-18808-Ljbffr