TEGNA, Inc.
About Premion
Premion, a division of TEGNA, is an award‑winning OTT/CTV advertising platform that delivers premium video experiences across the most trusted media brands in streaming. Recognized by TechLeadership, Gabbcon, and Cynopsis for excellence in OTT and streaming innovation, Premion partners with 125+ top media brands — including Discovery, Viacom, NBC, FOX, AMC, NFL, FuboTV, and more — to offer advertisers brand‑safe, data‑driven access to engaged audiences at scale.
Role Overview Premion is seeking a Director of Automotive to lead and expand our automotive vertical, with a focus on Tier 2 and Tier 3 dealerships. The strategic role will drive revenue growth, deepen relationships with dealer groups, and position Premion as a thought leader in automotive streaming and digital CTV.
The ideal candidate will combine deep knowledge of the automotive landscape with expertise in digital and CTV advertising. They will partner with OEMs, dealer groups, agencies, and reseller partners to craft innovative go‑to‑market strategies, deliver performance‑driven solutions, and represent Premion at key industry events and conferences.
This position reports to the Head of Direct Sales and will collaborate closely with regional and national teams to execute sales strategy, develop partnerships, and build long‑term growth in the automotive category.
Key Responsibilities
Lead the go‑to‑market strategy for the automotive vertical, focusing on Tier 2 and Tier 3 dealerships across all markets.
Build and strengthen relationships with dealer groups, OEM co‑op teams, agencies, and automotive marketing partners.
Represent Premion as an expert voice within the automotive community — attending, speaking at, and networking within key trade shows, conferences, and associations.
Own P&L responsibility for the automotive category; forecast, track, and achieve revenue targets.
Develop and implement category playbooks, training, and best practices for local and regional sales teams to accelerate automotive success.
Provide competitive intelligence and feedback from the field to inform product development, data partnerships, and go‑to‑market innovation.
Work closely with marketing, product, and analytics teams to build performance storytelling, case studies, and attribution proof points specific to automotive clients.
Champion the evolution of OTT/CTV in automotive advertising, helping educate the market on measurement, attribution, and the convergence of linear and digital video.
Qualifications & Experience
10+ years of experience in digital or video advertising sales, with a strong focus on automotive clients and dealer groups.
Deep understanding of Tier 2 and Tier 3 automotive advertising models, OEM co‑op structures, and dealer marketing operations.
Proven success driving revenue in performance‑based video, OTT/CTV, or programmatic solutions.
Established network of relationships across auto groups, dealer associations, and automotive agencies.
Exceptional communication and presentation skills, with the ability to engage and influence at all organizational levels.
Strategic mindset with strong analytical and problem‑solving abilities.
Ability to thrive in a dynamic, entrepreneurial environment and travel as needed to meet with clients and represent Premion at events.
Bachelor’s degree required; advanced degree preferred.
Why Join Premion? Be part of an innovative team redefining the future of automotive advertising in the streaming era. Collaborate with leading media and data partners to deliver results‑driven, premium CTV campaigns. Join a culture that values innovation, integrity, and measurable impact. Opportunity to shape a fast‑growing vertical at one of the most trusted brands in streaming TV.
Benefits TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. Medical plans through Blue Cross Blue Shield of Texas, dental and eye care coverage, fertility, surrogacy and adoption assistance, disability and life insurance.
Our 401(k) program offers full, part‑time and temporary employees the opportunity to contribute 1% – 80% of their pay on a pre‑tax basis with a 100% match up to the first 4% and 100% vesting from day one.
All employees and their eligible family members receive nine free virtual doctor’s appointments with Teladoc and 12 free annual therapy sessions with Spring Health.
Generous Paid Time Off (PTO) benefit and nine paid holidays per year.
EEO Statement TEGNA Inc. is a proud equal opportunity employer. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law.
Recruiting Fraud Alert To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.
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Role Overview Premion is seeking a Director of Automotive to lead and expand our automotive vertical, with a focus on Tier 2 and Tier 3 dealerships. The strategic role will drive revenue growth, deepen relationships with dealer groups, and position Premion as a thought leader in automotive streaming and digital CTV.
The ideal candidate will combine deep knowledge of the automotive landscape with expertise in digital and CTV advertising. They will partner with OEMs, dealer groups, agencies, and reseller partners to craft innovative go‑to‑market strategies, deliver performance‑driven solutions, and represent Premion at key industry events and conferences.
This position reports to the Head of Direct Sales and will collaborate closely with regional and national teams to execute sales strategy, develop partnerships, and build long‑term growth in the automotive category.
Key Responsibilities
Lead the go‑to‑market strategy for the automotive vertical, focusing on Tier 2 and Tier 3 dealerships across all markets.
Build and strengthen relationships with dealer groups, OEM co‑op teams, agencies, and automotive marketing partners.
Represent Premion as an expert voice within the automotive community — attending, speaking at, and networking within key trade shows, conferences, and associations.
Own P&L responsibility for the automotive category; forecast, track, and achieve revenue targets.
Develop and implement category playbooks, training, and best practices for local and regional sales teams to accelerate automotive success.
Provide competitive intelligence and feedback from the field to inform product development, data partnerships, and go‑to‑market innovation.
Work closely with marketing, product, and analytics teams to build performance storytelling, case studies, and attribution proof points specific to automotive clients.
Champion the evolution of OTT/CTV in automotive advertising, helping educate the market on measurement, attribution, and the convergence of linear and digital video.
Qualifications & Experience
10+ years of experience in digital or video advertising sales, with a strong focus on automotive clients and dealer groups.
Deep understanding of Tier 2 and Tier 3 automotive advertising models, OEM co‑op structures, and dealer marketing operations.
Proven success driving revenue in performance‑based video, OTT/CTV, or programmatic solutions.
Established network of relationships across auto groups, dealer associations, and automotive agencies.
Exceptional communication and presentation skills, with the ability to engage and influence at all organizational levels.
Strategic mindset with strong analytical and problem‑solving abilities.
Ability to thrive in a dynamic, entrepreneurial environment and travel as needed to meet with clients and represent Premion at events.
Bachelor’s degree required; advanced degree preferred.
Why Join Premion? Be part of an innovative team redefining the future of automotive advertising in the streaming era. Collaborate with leading media and data partners to deliver results‑driven, premium CTV campaigns. Join a culture that values innovation, integrity, and measurable impact. Opportunity to shape a fast‑growing vertical at one of the most trusted brands in streaming TV.
Benefits TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. Medical plans through Blue Cross Blue Shield of Texas, dental and eye care coverage, fertility, surrogacy and adoption assistance, disability and life insurance.
Our 401(k) program offers full, part‑time and temporary employees the opportunity to contribute 1% – 80% of their pay on a pre‑tax basis with a 100% match up to the first 4% and 100% vesting from day one.
All employees and their eligible family members receive nine free virtual doctor’s appointments with Teladoc and 12 free annual therapy sessions with Spring Health.
Generous Paid Time Off (PTO) benefit and nine paid holidays per year.
EEO Statement TEGNA Inc. is a proud equal opportunity employer. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law.
Recruiting Fraud Alert To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.
#J-18808-Ljbffr