Generac
Senior Manager, Strategic Pricing and Value Realization - Residential
Generac, Waukesha, Wisconsin, United States, 53188
Senior Manager, Strategic Pricing and Value Realization – Residential
Generac
– Senior Manager, Strategic Pricing and Value Realization – Residential
Primary Purpose: The Senior Manager, Strategic Pricing and Value Realization is responsible for shaping and executing pricing strategies for Generac’s Residential businesses, including Consumer Power and Energy Technology solutions, across all channels. The role develops pricing strategies that enhance market competitiveness, consumer value, and profitability for the residential product categories. It sets pricing in accordance with Manufacturer Suggested Retail Price (MSRP) and Manufacturer Suggested Online Price (MSOP) guidelines while ensuring alignment with market trends, demand fluctuations, and promotional strategies.
Major Responsibilities
Develop and implement category pricing strategies ensuring alignment with company goals and market trends.
Oversee MSRP and MSOP pricing frameworks, ensuring that retail pricing aligns with market demand, competitive pressures, and profitability targets.
Lead revenue and margin optimization initiatives, identifying opportunities to improve category profitability across all channels.
Analyze pricing performance and market trends to proactively recommend pricing adjustments, bundling strategies, and incentive programs.
Collaborate with Sales and Operations Planning teams to ensure pricing aligns with demand forecasts and inventory management strategies.
Manage pricing execution across all residential sales channels, ensuring consistency and integrity of pricing deployed via SAP and other pricing systems.
Work closely with sales and marketing teams to implement effective retail pricing strategies and promotional campaigns.
Evaluate consumer price sensitivity and willingness to pay, leveraging insights to refine pricing structures and drive sales conversion.
Monitor competitive pricing in residential power and clean energy markets, providing insights that shape Generac’s pricing approach.
Lead pricing strategies for new product introductions, ensuring alignment with consumer expectations, retailer positioning, and revenue goals.
Deliver executive-level presentations on pricing impact, consumer insights, and revenue performance.
Develop scalable pricing processes and tools that enhance efficiency and standardization across residential and clean energy business units.
Design and implement pricing training programs to build internal capabilities in pricing strategy and value realization.
Coach and mentor pricing professionals, fostering a high-performance team focused on data-driven pricing optimization and market responsiveness.
Minimum Job Requirements Education
– Bachelor’s degree in business, finance, marketing, economics, or related field (MBA or Master’s degree preferred).
Certification / License
– None.
Work Experience
– Requires a minimum of seven (7) years of cumulative experience in at least two areas out of: Marketing, Product Management, Sales/Market Strategy, Service Operations, Supply Chain, or Commercial Finance; and 2 years’ experience leading teams and developing people.
Knowledge / Skills / Abilities
Expertise in pricing analytics, market intelligence, and margin optimization within consumer product categories, preferably in home power solutions or consumer durables.
Strong data analytics and financial acumen, with proficiency in Excel, SAP, and BI tools for pricing analysis and decision‑making.
Proven ability to develop and execute value-based pricing models that drive demand and profitability in retail and DTC sales channels.
Experience collaborating with Sales, Marketing, Finance, and Product Management to align pricing strategies with promotional activities and consumer behavior trends.
Deep understanding of consumer purchasing behavior, competitive pricing dynamics, and promotional effectiveness in retail and online sales environments.
Exceptional communication and executive presentation skills, with the ability to translate complex pricing data into actionable business strategies.
Strong problem‑solving skills and strategic mindset, with a track record of driving revenue growth and profitability through data‑driven pricing initiatives.
Experience in process improvement and scalability of pricing and revenue management tools for consumer markets.
Preferred Job Requirements Education
– MBA or master’s degree in economics, data science, or related field.
Certification / License
– Certified Pricing Professional (CPP).
Work Experience
– 10 or more years of progressing pricing experience in industrial, manufacturing or technology industries.
Knowledge / Skills / Abilities
Experience with SAP or equivalent ERP system, building and maintaining dashboards with equivalent BI applications.
Desire to continuously explore advanced analytics in pricing, and algorithmic pricing engine using AI/machine-learning.
Strategic thinking and ability to identify growth levers.
Able to influence others without direct authority and work effectively with all levels of the organization.
Exposure to SaaS pricing.
Familiarity with Lean and Six Sigma methodology.
Experience with AI/ML will be helpful – coding experience with Python modeling, with demonstrated ability to go from concept through to implementation. Experience with Pandas, Scikit‑learn, and NumPy packages as well as ensemble‑based ML algorithms (e.g., random forest, gradient boosted trees).
Member of Professional Pricing Society or relevant external professional group.
Effective disruptor – willing to push for change; challenger mindset – ability to push past status quo & obstacles to implement vision.
Physical Requirements and Working Conditions Office Environment: The employee is regularly required to talk and hear, use hands to manipulate objects or controls, stand and walk, stoop, bend, or reach above the shoulders, and occasionally lift up to 25 pounds. Specific conditions are typical of frequent and continuous computer‑based work requiring periods of sitting, close vision, and the ability to adjust focus. Domestic travel up to 10%.
All responsibilities and requirements are subject to possible modification to reasonably accommodate individuals with disabilities. This job description in no way states or implies that these are the only responsibilities to be performed by an employee occupying this job or position. Employees must follow any other job‑related instructions and perform any other job‑related duties requested by their leaders.
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– Senior Manager, Strategic Pricing and Value Realization – Residential
Primary Purpose: The Senior Manager, Strategic Pricing and Value Realization is responsible for shaping and executing pricing strategies for Generac’s Residential businesses, including Consumer Power and Energy Technology solutions, across all channels. The role develops pricing strategies that enhance market competitiveness, consumer value, and profitability for the residential product categories. It sets pricing in accordance with Manufacturer Suggested Retail Price (MSRP) and Manufacturer Suggested Online Price (MSOP) guidelines while ensuring alignment with market trends, demand fluctuations, and promotional strategies.
Major Responsibilities
Develop and implement category pricing strategies ensuring alignment with company goals and market trends.
Oversee MSRP and MSOP pricing frameworks, ensuring that retail pricing aligns with market demand, competitive pressures, and profitability targets.
Lead revenue and margin optimization initiatives, identifying opportunities to improve category profitability across all channels.
Analyze pricing performance and market trends to proactively recommend pricing adjustments, bundling strategies, and incentive programs.
Collaborate with Sales and Operations Planning teams to ensure pricing aligns with demand forecasts and inventory management strategies.
Manage pricing execution across all residential sales channels, ensuring consistency and integrity of pricing deployed via SAP and other pricing systems.
Work closely with sales and marketing teams to implement effective retail pricing strategies and promotional campaigns.
Evaluate consumer price sensitivity and willingness to pay, leveraging insights to refine pricing structures and drive sales conversion.
Monitor competitive pricing in residential power and clean energy markets, providing insights that shape Generac’s pricing approach.
Lead pricing strategies for new product introductions, ensuring alignment with consumer expectations, retailer positioning, and revenue goals.
Deliver executive-level presentations on pricing impact, consumer insights, and revenue performance.
Develop scalable pricing processes and tools that enhance efficiency and standardization across residential and clean energy business units.
Design and implement pricing training programs to build internal capabilities in pricing strategy and value realization.
Coach and mentor pricing professionals, fostering a high-performance team focused on data-driven pricing optimization and market responsiveness.
Minimum Job Requirements Education
– Bachelor’s degree in business, finance, marketing, economics, or related field (MBA or Master’s degree preferred).
Certification / License
– None.
Work Experience
– Requires a minimum of seven (7) years of cumulative experience in at least two areas out of: Marketing, Product Management, Sales/Market Strategy, Service Operations, Supply Chain, or Commercial Finance; and 2 years’ experience leading teams and developing people.
Knowledge / Skills / Abilities
Expertise in pricing analytics, market intelligence, and margin optimization within consumer product categories, preferably in home power solutions or consumer durables.
Strong data analytics and financial acumen, with proficiency in Excel, SAP, and BI tools for pricing analysis and decision‑making.
Proven ability to develop and execute value-based pricing models that drive demand and profitability in retail and DTC sales channels.
Experience collaborating with Sales, Marketing, Finance, and Product Management to align pricing strategies with promotional activities and consumer behavior trends.
Deep understanding of consumer purchasing behavior, competitive pricing dynamics, and promotional effectiveness in retail and online sales environments.
Exceptional communication and executive presentation skills, with the ability to translate complex pricing data into actionable business strategies.
Strong problem‑solving skills and strategic mindset, with a track record of driving revenue growth and profitability through data‑driven pricing initiatives.
Experience in process improvement and scalability of pricing and revenue management tools for consumer markets.
Preferred Job Requirements Education
– MBA or master’s degree in economics, data science, or related field.
Certification / License
– Certified Pricing Professional (CPP).
Work Experience
– 10 or more years of progressing pricing experience in industrial, manufacturing or technology industries.
Knowledge / Skills / Abilities
Experience with SAP or equivalent ERP system, building and maintaining dashboards with equivalent BI applications.
Desire to continuously explore advanced analytics in pricing, and algorithmic pricing engine using AI/machine-learning.
Strategic thinking and ability to identify growth levers.
Able to influence others without direct authority and work effectively with all levels of the organization.
Exposure to SaaS pricing.
Familiarity with Lean and Six Sigma methodology.
Experience with AI/ML will be helpful – coding experience with Python modeling, with demonstrated ability to go from concept through to implementation. Experience with Pandas, Scikit‑learn, and NumPy packages as well as ensemble‑based ML algorithms (e.g., random forest, gradient boosted trees).
Member of Professional Pricing Society or relevant external professional group.
Effective disruptor – willing to push for change; challenger mindset – ability to push past status quo & obstacles to implement vision.
Physical Requirements and Working Conditions Office Environment: The employee is regularly required to talk and hear, use hands to manipulate objects or controls, stand and walk, stoop, bend, or reach above the shoulders, and occasionally lift up to 25 pounds. Specific conditions are typical of frequent and continuous computer‑based work requiring periods of sitting, close vision, and the ability to adjust focus. Domestic travel up to 10%.
All responsibilities and requirements are subject to possible modification to reasonably accommodate individuals with disabilities. This job description in no way states or implies that these are the only responsibilities to be performed by an employee occupying this job or position. Employees must follow any other job‑related instructions and perform any other job‑related duties requested by their leaders.
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