myGwork - LGBTQ+ Business Community
Account Executive, Culture x Influence
myGwork - LGBTQ+ Business Community, Atlanta, Georgia, United States, 30383
At FleishmanHillard, we believe the future of communications is being shaped by the bold. Our Retail, Sports & Lifestyle sector is looking for an Account Executive – Culture x Influence to work with lifestyle, fashion, beauty, and sports brands that are redefining relevance.
In this role, you’ll work at the intersection of pop culture and performance—supporting integrated earned‑style programs spanning influencer, media, content and social. You’ll partner with a team that knows how to turn brand moments into movements and has helped build some of the most talked‑about brand relevance campaigns in recent memory.
This is a career‑building opportunity for someone who understands what it means to make brands culturally magnetic, discoverable, and talked‑about in all the right places. Are you ready to make your mark?
FleishmanHillard is intentional about using diversity, equity, and inclusion to strengthen the bonds between us, grow our people and create spaces for everyone to thrive. We do not discriminate in any aspect of employment on the basis of any characteristic protected by law and are committed to seeking candidates who possess a profound interest in furthering our DEI goals.
This Role Might Be For You If
You live at the intersection of culture, commerce and influence. You follow the beauty, fashion, lifestyle and sports tastemakers with an editorial eye and instinctively understand how moments, creators and content move.
You know how to help build creator ecosystems that drive brand vitality—whether that’s supporting TikTok‑first content hubs, curating search‑optimized influencer stories, or developing long‑lead YouTube partnerships that move the middle of the funnel.
You have experience with tier‑one influencer activations, including celebrity, athlete and tastemaker collaborations rooted in story, surprise and shareability—think red‑carpet gifting lounges, music festival moments and live influencer takeovers.
Write like a strategist and think like a creative. You can support the crafting of compelling influencer briefs, snappy concepts and integrated ideas that earn attention and inspire action.
You want to understand how to map influence to impact—from culture to commerce. You can help clients understand the influencer journey, how audiences behave across platforms, what sparks discovery and how to move them down the funnel through content and conversation.
You lean into building communities with stylists, editors, creators and media alike, and understand the unique role each plays in fueling influence.
Responsibilities
Support a team that serves as a strategic influence partner to lifestyle, fashion, beauty and sports clients—providing proactive counsel and innovative solutions that drive business outcomes.
Help execute full‑funnel influencer campaigns, working through content creation, platform strategy, performance analysis and post‑campaign reporting.
Build and nurture relationships with creators, athletes, celebrities, glam teams and media across beauty, fashion and lifestyle categories.
Help stand up TikTok‑first content hubs and influencer collectives to drive reach, relevance and share of voice.
Participate in the development of search‑driven influencer strategies and always‑on content planning to fuel discovery and conversion.
Help create holistic campaign strategies that integrate influencer, earned media, social conversation and experiential activations.
Support paid influencer and creator programs in partnership with media teams, including briefing, negotiation, approvals and optimisation.
Support day‑to‑day campaign execution in collaboration with cross‑functional teams, including creative, production, analytics and media.
Stay ahead of creator economy and beauty/lifestyle trends and help translate them into actionable insights for clients.
Key Qualifications
2‑3+ years of agency, brand or platform‑side experience in consumer, beauty, fashion, lifestyle or entertainment.
Direct experience with influencer campaigns, with deep understanding of TikTok, Instagram, YouTube and emerging platforms.
Experience working with stylists, glam teams, A‑list creators, athletes or celebrities as part of brand programmes.
Strong earned‑media instincts with beauty, fashion, lifestyle or culture media contacts is a plus.
Clear grasp of content strategy, including how search, hashtags, algorithm shifts and trends affect visibility and virality.
Experience in event and experiential activations—including influencer‑led pop‑ups, fashion week integrations, backstage lounges, etc.
High EQ and creative problem‑solving skills—with a track record of building trust with clients and collaborators alike.
Strong writing, storytelling, presentation and creative briefing skills.
FleishmanHillard is an Equal Opportunity and Affidavits Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, age, disability, sexual orientation, or any other protected class under applicable law. Please submit your application through our website only.
Anticipated U.S. salary range for the Account Executive level is $54,000 – $68,000. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job‑related qualifications and geography.
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In this role, you’ll work at the intersection of pop culture and performance—supporting integrated earned‑style programs spanning influencer, media, content and social. You’ll partner with a team that knows how to turn brand moments into movements and has helped build some of the most talked‑about brand relevance campaigns in recent memory.
This is a career‑building opportunity for someone who understands what it means to make brands culturally magnetic, discoverable, and talked‑about in all the right places. Are you ready to make your mark?
FleishmanHillard is intentional about using diversity, equity, and inclusion to strengthen the bonds between us, grow our people and create spaces for everyone to thrive. We do not discriminate in any aspect of employment on the basis of any characteristic protected by law and are committed to seeking candidates who possess a profound interest in furthering our DEI goals.
This Role Might Be For You If
You live at the intersection of culture, commerce and influence. You follow the beauty, fashion, lifestyle and sports tastemakers with an editorial eye and instinctively understand how moments, creators and content move.
You know how to help build creator ecosystems that drive brand vitality—whether that’s supporting TikTok‑first content hubs, curating search‑optimized influencer stories, or developing long‑lead YouTube partnerships that move the middle of the funnel.
You have experience with tier‑one influencer activations, including celebrity, athlete and tastemaker collaborations rooted in story, surprise and shareability—think red‑carpet gifting lounges, music festival moments and live influencer takeovers.
Write like a strategist and think like a creative. You can support the crafting of compelling influencer briefs, snappy concepts and integrated ideas that earn attention and inspire action.
You want to understand how to map influence to impact—from culture to commerce. You can help clients understand the influencer journey, how audiences behave across platforms, what sparks discovery and how to move them down the funnel through content and conversation.
You lean into building communities with stylists, editors, creators and media alike, and understand the unique role each plays in fueling influence.
Responsibilities
Support a team that serves as a strategic influence partner to lifestyle, fashion, beauty and sports clients—providing proactive counsel and innovative solutions that drive business outcomes.
Help execute full‑funnel influencer campaigns, working through content creation, platform strategy, performance analysis and post‑campaign reporting.
Build and nurture relationships with creators, athletes, celebrities, glam teams and media across beauty, fashion and lifestyle categories.
Help stand up TikTok‑first content hubs and influencer collectives to drive reach, relevance and share of voice.
Participate in the development of search‑driven influencer strategies and always‑on content planning to fuel discovery and conversion.
Help create holistic campaign strategies that integrate influencer, earned media, social conversation and experiential activations.
Support paid influencer and creator programs in partnership with media teams, including briefing, negotiation, approvals and optimisation.
Support day‑to‑day campaign execution in collaboration with cross‑functional teams, including creative, production, analytics and media.
Stay ahead of creator economy and beauty/lifestyle trends and help translate them into actionable insights for clients.
Key Qualifications
2‑3+ years of agency, brand or platform‑side experience in consumer, beauty, fashion, lifestyle or entertainment.
Direct experience with influencer campaigns, with deep understanding of TikTok, Instagram, YouTube and emerging platforms.
Experience working with stylists, glam teams, A‑list creators, athletes or celebrities as part of brand programmes.
Strong earned‑media instincts with beauty, fashion, lifestyle or culture media contacts is a plus.
Clear grasp of content strategy, including how search, hashtags, algorithm shifts and trends affect visibility and virality.
Experience in event and experiential activations—including influencer‑led pop‑ups, fashion week integrations, backstage lounges, etc.
High EQ and creative problem‑solving skills—with a track record of building trust with clients and collaborators alike.
Strong writing, storytelling, presentation and creative briefing skills.
FleishmanHillard is an Equal Opportunity and Affidavits Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, age, disability, sexual orientation, or any other protected class under applicable law. Please submit your application through our website only.
Anticipated U.S. salary range for the Account Executive level is $54,000 – $68,000. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job‑related qualifications and geography.
#J-18808-Ljbffr