Bio-Botanica, Inc.
Nature’s Answer Inc. is a leader in natural dietary supplements and wellness products, trusted by consumers for over 50 years. With a growing global presence, we are dedicated to delivering high-quality, science-backed herbal solutions. We are seeking an E-commerce Website Marketer to take our direct-to-consumer website to the next level, driving conversions and creating an exceptional online shopping experience.
We are looking for a results-driven E-commerce Website Marketer with strong expertise in Shopify and e-commerce marketing tools. This role will focus on managing the Nature’s Answer website, optimizing conversion rates, and ensuring an engaging consumer experience online.
Website Management
Oversee daily operations of the Nature’s Answer ecommerce site.
Manage product listings, content updates, promotions, and landing pages.
Implement and maintain website enhancements to improve UX/UI.
Conversion Optimization
Track, analyze, and improve conversion funnels.
Conduct A/B testing, user behavior analysis, and heat mapping.
Optimize checkout flow, product pages, and overall site performance.
E-commerce Marketing Execution
Integrate and manage marketing tools (Klaviyo, GA4, Meta, Google Ads, Recharge, etc.).
Plan, launch, and manage paid advertising campaigns to drive the right traffic to the site.
Support campaign launches, including product drops, promotions, and seasonal campaigns.
Implement SEO best practices to drive organic traffic.
Analytics & Reporting
Track KPIs including traffic, conversion, AOV, bounce rate, and retention.
Provide actionable insights and recommendations for continuous growth.
Qualifications and skills
Skilled in managing, maintaining, and enhancing Shopify storefronts
Experience with SEO, SEM, UX/UI principles, and ecommerce best practices.
Strong understanding of digital marketing tools (Klaviyo, Recharge, GA4, Meta Ads, Google Ads).
Data-driven mindset with ability to translate analytics into action.
Location & Travel Travel:
Previous experience in the natural products or dietary supplement industry is a plus.
Seniority level Entry level
Employment type Full-time
Job function Marketing and Sales
Industries Wellness and Fitness Services
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We are looking for a results-driven E-commerce Website Marketer with strong expertise in Shopify and e-commerce marketing tools. This role will focus on managing the Nature’s Answer website, optimizing conversion rates, and ensuring an engaging consumer experience online.
Website Management
Oversee daily operations of the Nature’s Answer ecommerce site.
Manage product listings, content updates, promotions, and landing pages.
Implement and maintain website enhancements to improve UX/UI.
Conversion Optimization
Track, analyze, and improve conversion funnels.
Conduct A/B testing, user behavior analysis, and heat mapping.
Optimize checkout flow, product pages, and overall site performance.
E-commerce Marketing Execution
Integrate and manage marketing tools (Klaviyo, GA4, Meta, Google Ads, Recharge, etc.).
Plan, launch, and manage paid advertising campaigns to drive the right traffic to the site.
Support campaign launches, including product drops, promotions, and seasonal campaigns.
Implement SEO best practices to drive organic traffic.
Analytics & Reporting
Track KPIs including traffic, conversion, AOV, bounce rate, and retention.
Provide actionable insights and recommendations for continuous growth.
Qualifications and skills
Skilled in managing, maintaining, and enhancing Shopify storefronts
Experience with SEO, SEM, UX/UI principles, and ecommerce best practices.
Strong understanding of digital marketing tools (Klaviyo, Recharge, GA4, Meta Ads, Google Ads).
Data-driven mindset with ability to translate analytics into action.
Location & Travel Travel:
Previous experience in the natural products or dietary supplement industry is a plus.
Seniority level Entry level
Employment type Full-time
Job function Marketing and Sales
Industries Wellness and Fitness Services
#J-18808-Ljbffr