Rockstar
Rockstar is recruiting for a fast-growing fintech company focused on building innovative consumer financial products. This client is a leader in the app-based fintech space, leveraging technology to deliver seamless and rewarding user experiences. Rockstar is supporting their search for a performance marketing expert to drive user acquisition and scale growth profitably.
Own paid acquisition and profitably scale for a leading fintech app. This is a hands‑on buyer role responsible for planning, launching, and optimizing multi‑channel campaigns, building and iterating landing pages and user flows, and leading creative production. The ideal candidate will have $100k+/month budget ownership and strong fintech/app experience.
Core Responsibilities
Plan, buy, and optimize across Google (Search/UAC/YouTube), Meta (FB/IG), Apple Search Ads, TikTok/Snap, and programmatic DSPs (e.g., Moloco/Liftoff/TTD).
Build and iterate landing pages and pre-landers; optimize onboarding flows (bank/debit link, eligibility).
Write or brief creative (text, video/UGC, statics); direct designers/editors; run structured creative testing.
Own tracking and attribution with MMP (Branch/AppsFlyer/Adjust), GA4, platform pixels; set up A/B tests and basic incrementality checks.
Manage pacing, forecasting, and weekly reporting (CAC, payback, LTV/ROAS by cohort).
Must-Haves
2+ years of user acquisition experience for consumer apps (fintech strongly preferred).
Proven ownership of $100k+/month spend with CAC/payback accountability.
Hands‑on experience in Google, Meta, Apple Search Ads, TikTok/Snap, Reddit, and DSPs.
Experience building and optimizing landing pages and in‑app funnels.
Strong ad creative skills (copywriting, storyboarding, direction).
Proficient with MMPs, GA4, spreadsheets; comfortable running fast experiments.
Familiarity with app store and platform policies for financial services.
Nice-to-Haves
Experience in EWA/cash advance/credit categories.
App Store Optimization (keywords, CPPs, screenshots).
Basic HTML/CSS/JS or experience with Webflow/Unbounce.
SQL or experience with lightweight MMM/causal tools.
Key KPIs
CAC and payback by cohort
Creative hit rate and test velocity
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries IT Services and IT Consulting
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Own paid acquisition and profitably scale for a leading fintech app. This is a hands‑on buyer role responsible for planning, launching, and optimizing multi‑channel campaigns, building and iterating landing pages and user flows, and leading creative production. The ideal candidate will have $100k+/month budget ownership and strong fintech/app experience.
Core Responsibilities
Plan, buy, and optimize across Google (Search/UAC/YouTube), Meta (FB/IG), Apple Search Ads, TikTok/Snap, and programmatic DSPs (e.g., Moloco/Liftoff/TTD).
Build and iterate landing pages and pre-landers; optimize onboarding flows (bank/debit link, eligibility).
Write or brief creative (text, video/UGC, statics); direct designers/editors; run structured creative testing.
Own tracking and attribution with MMP (Branch/AppsFlyer/Adjust), GA4, platform pixels; set up A/B tests and basic incrementality checks.
Manage pacing, forecasting, and weekly reporting (CAC, payback, LTV/ROAS by cohort).
Must-Haves
2+ years of user acquisition experience for consumer apps (fintech strongly preferred).
Proven ownership of $100k+/month spend with CAC/payback accountability.
Hands‑on experience in Google, Meta, Apple Search Ads, TikTok/Snap, Reddit, and DSPs.
Experience building and optimizing landing pages and in‑app funnels.
Strong ad creative skills (copywriting, storyboarding, direction).
Proficient with MMPs, GA4, spreadsheets; comfortable running fast experiments.
Familiarity with app store and platform policies for financial services.
Nice-to-Haves
Experience in EWA/cash advance/credit categories.
App Store Optimization (keywords, CPPs, screenshots).
Basic HTML/CSS/JS or experience with Webflow/Unbounce.
SQL or experience with lightweight MMM/causal tools.
Key KPIs
CAC and payback by cohort
Creative hit rate and test velocity
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries IT Services and IT Consulting
#J-18808-Ljbffr