Vantaca
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Product Marketing Manager (HOAi)
role at
Vantaca .
HOAi is a fast‑growing startup revolutionizing the community association management industry. Our AI workforce platform integrates machine learning technology to streamline labor‑heavy processes, eliminating inefficiencies and driving scalability. With rapid growth in the AI space, we are pushing boundaries to redefine industry standards. HOAi is the leading AI solution for the community association management industry, enabling organizations to deploy AI Agents that function like experienced managers. These AI Agents go beyond traditional AI by proactively executing complex, multi‑step processes with human‑like reasoning—working autonomously, 24/7, across your entire operation. This transformation optimizes labor costs, enables growth without additional hires, and ensures faster, higher‑quality service for residents and board members. HOAi was acquired by Vantaca in the Fall of 2024. Vantaca has achieved unicorn status with a $1.25B valuation, so it’s safe to say we’re past the “scrappy startup phase.” We’re building the category‑defining platform that will transform how an entire industry operates.
Overview The Product Marketing Manager sits at the intersection of Marketing, Product and Sales to support go‑to‑market initiatives, demand‑generation campaigns, and brand and market awareness efforts. The ideal candidate will be laser‑focused on the customer experience, conveying sophisticated ideas with simplicity and empathy. They will have demonstrated success internalizing customer challenges, translating product complexity into GTM simplicity, and an ability to operate effectively across an expanding portfolio of AI products. As Product Marketing Manager, you’ll develop a deep connection to our platform and help bring frontier AI services to market that enrich the day‑to‑day experience of our users while supporting business objectives and growth initiatives.
Accountability Key Initiatives
Strategic Leadership: Drive high‑level initiatives including suite‑level positioning & messaging, pricing & packaging strategy, competitive intelligence, win/loss analysis, and market research
Tactical Execution: Lead product/feature/integration launches with precision, focusing on adoption, expansion, and revenue growth
Subject Matter Expertise: Become the go‑to expert on products, providing guidance throughout the organization on both macro strategic questions and micro tactical details
Cross‑Functional Partnership: Establish strong collaborative relationships with Product Management, Customer Experience, and Go‑to‑Market teams to ensure alignment and execution excellence
Portfolio Coverage: Provide comprehensive marketing support across HOAi’s growing suite of product offerings
Expectations for Success
Shared responsibility with Product to meet/exceed product adoption and expansion targets
Timely execution and delivery of GTM efforts and product launches
Sales enablement effectiveness (measured through GTM feedback and utilization of materials)
Contribution to improved win rates and revenue growth
Quality and impact of competitive intelligence and market positioning
Responsibilities Strategic Initiatives
Develop compelling positioning and messaging that differentiates HOAi’s products and clearly articulates customer value and ROI
Maintain comprehensive competitive intelligence including battlecards, objection handling, and tracking market narratives
Lead market research initiatives to identify opportunities and validate product‑market fit
Contribute to pricing and packaging strategy decisions
Product Launch & Adoption
Partner with Product Management to plan and execute successful product launches with clear adoption and growth targets
Create and maintain product launch playbooks and GTM frameworks
Drive product adoption campaigns and expansion initiatives across the customer base, while coordinating cross‑functional launch activities and communications
Sales Enablement
Maintain deep understanding of product roadmap to effectively enable sales without misaligning expectations
Create customer‑facing and sales content including presentations, data sheets, battlecards, website copy, case studies, and blog posts
Develop buyer persona profiles and connect customer success stories to prospects in targeted, relevant ways
Work with marketing team members and creative agencies to create modern digital media including Consensus, video demos and interactive content
Analysis & Optimization
Leverage data and analytics to inform marketing decisions and measure campaign effectiveness
Design and analyze A/B tests with velocity to continuously improve messaging and conversion
Track and report on key product marketing metrics and KPIs
Requirements
3‑5+ years of experience in product marketing with a demonstrated track record of bringing technology products and services to market
Experience in SaaS software, particularly complex platforms with a suite of products that require the ability to get smart quickly
Experience with fintech or proptech desirable, but not required
Exemplary messaging and visual storytelling abilities with a keen design eye
Proficiency in written communication with superior editorial skills
Strong verbal communication and presentation skills with the ability to persuade and sell ideas
Ability to communicate and collaborate cross‑functionally
Ability to flourish in a fast‑paced, high‑growth work environment, learn quickly, and comfort with ambiguity
An early adopter who’s eager to evaluate new tools and methods to become more effective (e.g., Clay)
Interested in monitoring industry and technology trends to uncover novel approaches to challenges
Core Values
Always Growing: likes change and enjoys finding new ways to improve their knowledge and the product. Always ready to learn quickly, helping themselves and the team grow
Win as a Team: builds trust and works together by making sure everyone communicates well. Actively involved in daily work, working closely with the team, listening to their ideas, and celebrating successes together
Accountability Starts with Me: notices problems and takes personal action to solve them
Unwavering Commitment to Customer Experience: regularly talks to customers, taking personal responsibility to understand what they need, address concerns, and make their experience better with improved Vantaca processes
Innovate Boldly: we challenge the status quo and push boundaries to create meaningful change. We act with urgency and purpose, knowing that innovation drives our success
Why You Should Join Our Team
Our eNPS is +68
Benefits: Medical, Dental, and Vision kick in day one
Unlimited PTO (with a requirement for employees to take a minimum of one continuous week per year)
401K with company match
Remote flexible – come to the office when needed
Great parental leave benefits
Named on Inc 5000 list of America’s fastest growing private companies
Named on Inc 5000 Vet 100 private companies list multiple years in a row
Winner of Coastal Entrepreneur Award, Technology Category
Active employee‑led culture committee
Ongoing industry and professional development trainings available to all employees
Multiple leaders on the executive committee recognized as 40 under 40 recipients for contributions to business and community
We’re playing offense to win! Our product market fit and our world‑class employees make us the leader in our space. We’re building something cool and people like it here
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing and Sales
Software Development
#J-18808-Ljbffr
Product Marketing Manager (HOAi)
role at
Vantaca .
HOAi is a fast‑growing startup revolutionizing the community association management industry. Our AI workforce platform integrates machine learning technology to streamline labor‑heavy processes, eliminating inefficiencies and driving scalability. With rapid growth in the AI space, we are pushing boundaries to redefine industry standards. HOAi is the leading AI solution for the community association management industry, enabling organizations to deploy AI Agents that function like experienced managers. These AI Agents go beyond traditional AI by proactively executing complex, multi‑step processes with human‑like reasoning—working autonomously, 24/7, across your entire operation. This transformation optimizes labor costs, enables growth without additional hires, and ensures faster, higher‑quality service for residents and board members. HOAi was acquired by Vantaca in the Fall of 2024. Vantaca has achieved unicorn status with a $1.25B valuation, so it’s safe to say we’re past the “scrappy startup phase.” We’re building the category‑defining platform that will transform how an entire industry operates.
Overview The Product Marketing Manager sits at the intersection of Marketing, Product and Sales to support go‑to‑market initiatives, demand‑generation campaigns, and brand and market awareness efforts. The ideal candidate will be laser‑focused on the customer experience, conveying sophisticated ideas with simplicity and empathy. They will have demonstrated success internalizing customer challenges, translating product complexity into GTM simplicity, and an ability to operate effectively across an expanding portfolio of AI products. As Product Marketing Manager, you’ll develop a deep connection to our platform and help bring frontier AI services to market that enrich the day‑to‑day experience of our users while supporting business objectives and growth initiatives.
Accountability Key Initiatives
Strategic Leadership: Drive high‑level initiatives including suite‑level positioning & messaging, pricing & packaging strategy, competitive intelligence, win/loss analysis, and market research
Tactical Execution: Lead product/feature/integration launches with precision, focusing on adoption, expansion, and revenue growth
Subject Matter Expertise: Become the go‑to expert on products, providing guidance throughout the organization on both macro strategic questions and micro tactical details
Cross‑Functional Partnership: Establish strong collaborative relationships with Product Management, Customer Experience, and Go‑to‑Market teams to ensure alignment and execution excellence
Portfolio Coverage: Provide comprehensive marketing support across HOAi’s growing suite of product offerings
Expectations for Success
Shared responsibility with Product to meet/exceed product adoption and expansion targets
Timely execution and delivery of GTM efforts and product launches
Sales enablement effectiveness (measured through GTM feedback and utilization of materials)
Contribution to improved win rates and revenue growth
Quality and impact of competitive intelligence and market positioning
Responsibilities Strategic Initiatives
Develop compelling positioning and messaging that differentiates HOAi’s products and clearly articulates customer value and ROI
Maintain comprehensive competitive intelligence including battlecards, objection handling, and tracking market narratives
Lead market research initiatives to identify opportunities and validate product‑market fit
Contribute to pricing and packaging strategy decisions
Product Launch & Adoption
Partner with Product Management to plan and execute successful product launches with clear adoption and growth targets
Create and maintain product launch playbooks and GTM frameworks
Drive product adoption campaigns and expansion initiatives across the customer base, while coordinating cross‑functional launch activities and communications
Sales Enablement
Maintain deep understanding of product roadmap to effectively enable sales without misaligning expectations
Create customer‑facing and sales content including presentations, data sheets, battlecards, website copy, case studies, and blog posts
Develop buyer persona profiles and connect customer success stories to prospects in targeted, relevant ways
Work with marketing team members and creative agencies to create modern digital media including Consensus, video demos and interactive content
Analysis & Optimization
Leverage data and analytics to inform marketing decisions and measure campaign effectiveness
Design and analyze A/B tests with velocity to continuously improve messaging and conversion
Track and report on key product marketing metrics and KPIs
Requirements
3‑5+ years of experience in product marketing with a demonstrated track record of bringing technology products and services to market
Experience in SaaS software, particularly complex platforms with a suite of products that require the ability to get smart quickly
Experience with fintech or proptech desirable, but not required
Exemplary messaging and visual storytelling abilities with a keen design eye
Proficiency in written communication with superior editorial skills
Strong verbal communication and presentation skills with the ability to persuade and sell ideas
Ability to communicate and collaborate cross‑functionally
Ability to flourish in a fast‑paced, high‑growth work environment, learn quickly, and comfort with ambiguity
An early adopter who’s eager to evaluate new tools and methods to become more effective (e.g., Clay)
Interested in monitoring industry and technology trends to uncover novel approaches to challenges
Core Values
Always Growing: likes change and enjoys finding new ways to improve their knowledge and the product. Always ready to learn quickly, helping themselves and the team grow
Win as a Team: builds trust and works together by making sure everyone communicates well. Actively involved in daily work, working closely with the team, listening to their ideas, and celebrating successes together
Accountability Starts with Me: notices problems and takes personal action to solve them
Unwavering Commitment to Customer Experience: regularly talks to customers, taking personal responsibility to understand what they need, address concerns, and make their experience better with improved Vantaca processes
Innovate Boldly: we challenge the status quo and push boundaries to create meaningful change. We act with urgency and purpose, knowing that innovation drives our success
Why You Should Join Our Team
Our eNPS is +68
Benefits: Medical, Dental, and Vision kick in day one
Unlimited PTO (with a requirement for employees to take a minimum of one continuous week per year)
401K with company match
Remote flexible – come to the office when needed
Great parental leave benefits
Named on Inc 5000 list of America’s fastest growing private companies
Named on Inc 5000 Vet 100 private companies list multiple years in a row
Winner of Coastal Entrepreneur Award, Technology Category
Active employee‑led culture committee
Ongoing industry and professional development trainings available to all employees
Multiple leaders on the executive committee recognized as 40 under 40 recipients for contributions to business and community
We’re playing offense to win! Our product market fit and our world‑class employees make us the leader in our space. We’re building something cool and people like it here
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing and Sales
Software Development
#J-18808-Ljbffr