Girls With Impact
Overview
Girls With Impact (GWI) is the nation’s only live, online business and leadership program for young women aged 14‑24. With over 20,000 students impacted to date and a bold mission to reach 50,000 in the next five years, we equip the next generation with the tools, confidence, and network to succeed in school, college, career, and life.
We’re looking for a creative, driven, and strategic Marketing Manager who’s passionate about storytelling and impact.
The Role The Marketing Manager will lead GWI’s brand storytelling, campaigns, and digital engagement across all platforms to grow our reach, student recruitment, and event/donor engagement. Reporting to the President & COO, this person will oversee marketing planning, creative execution, and communications for our programs and events. This is a hands‑on creator and strategist who can manage campaigns from concept to completion – designing assets, writing copy, and analyzing results – all while keeping GWI’s mission and voice front and center.
Key Responsibilities Marketing Strategy & Planning
Own and manage the annual marketing calendar, aligning campaigns with programming, seasonal initiatives, and events.
Develop and execute integrated marketing strategies that grow awareness, increase enrollment, and convert audience engagement.
Lead quarterly analytics reporting and use insights to guide data‑driven decisions.
Creative Development & Brand Voice
Create compelling content across email, social, website, and video channels — ensuring consistency in tone, look, and feel.
Maintain and evolve brand and style guidelines across platforms.
Develop creative assets, write copy, and oversee production for campaigns, events, and announcements.
Digital Communications
Manage GWI’s email marketing (Mailchimp) and donor/event platforms (Givebutter or similar) to increase actions.
Execute newsletters and event communications from start to finish — including segmentation, design, copy, and scheduling.
Maintain and update website content.
Social Media & Thought Leadership
Lead day‑to‑day management of GWI’s social channels (LinkedIn, Instagram, TikTok, etc.), developing and posting content to grow followers and CTA engagement.
Coordinate and amplify thought leadership content from the CEO and organizational channels, including LinkedIn newsletters and funding partner collaborations.
Create and edit video clips to showcase impact and highlight events, optimized for CTAs.
Event Marketing & Communications
Build event communication and collateral that inspire participation and extend engagement through powerful post‑event storytelling.
Collaboration & Reporting
Support recruitment campaigns in collaboration with the Programs team.
Partner with the Development team to align donor campaigns that increase giving and retention across communications.
Manage seasonal marketing interns and guide creative projects from planning through delivery.
What You Bring
3–5 years of experience in marketing, communications, digital media, ideally in a nonprofit or mission‑driven organization.
Proven ability to manage end‑to‑end campaigns and multiple priorities in a fast‑paced environment.
Strong design, writing, and storytelling skills — with professional experience managing social media platforms (LinkedIn, Instagram, TikTok, etc.) and using marketing and creative tools such as Canva, Mailchimp, and video or content editing software.
Experience with donation and event platforms like Givebutter or Classy, and proficiency with Google Workspace (Docs, Sheets, Drive) or similar business tools.
Familiarity with Salesforce or other CRM platforms (preferred).
Based in the NYC/Fairfield County, CT area and able to attend in‑person events and meetings as part of the role.
Strong sense of ownership and follow‑through.
The Right Fit You’re creative and analytical. You love crafting content that moves people — and you care deeply about making a difference. You’re organized, proactive, and excited to collaborate across teams to bring campaigns to life. Most of all, you’re passionate about helping young women realize their potential.
Status & Location
Full‑time, remote within (or in local commuting distance of) the NYC / Fairfield County, CT area. The role requires occasional in‑person support for events and meetings.
Reports to: President, COO
Salary: $55,000–$70,000 (based on experience)
How to Apply Please share your resume and a short cover letter explaining why you’re the ideal candidate.
Join us in shaping the next generation of confident, capable leaders.
Job Details
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Sales
Industries: Education Administration Programs
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We’re looking for a creative, driven, and strategic Marketing Manager who’s passionate about storytelling and impact.
The Role The Marketing Manager will lead GWI’s brand storytelling, campaigns, and digital engagement across all platforms to grow our reach, student recruitment, and event/donor engagement. Reporting to the President & COO, this person will oversee marketing planning, creative execution, and communications for our programs and events. This is a hands‑on creator and strategist who can manage campaigns from concept to completion – designing assets, writing copy, and analyzing results – all while keeping GWI’s mission and voice front and center.
Key Responsibilities Marketing Strategy & Planning
Own and manage the annual marketing calendar, aligning campaigns with programming, seasonal initiatives, and events.
Develop and execute integrated marketing strategies that grow awareness, increase enrollment, and convert audience engagement.
Lead quarterly analytics reporting and use insights to guide data‑driven decisions.
Creative Development & Brand Voice
Create compelling content across email, social, website, and video channels — ensuring consistency in tone, look, and feel.
Maintain and evolve brand and style guidelines across platforms.
Develop creative assets, write copy, and oversee production for campaigns, events, and announcements.
Digital Communications
Manage GWI’s email marketing (Mailchimp) and donor/event platforms (Givebutter or similar) to increase actions.
Execute newsletters and event communications from start to finish — including segmentation, design, copy, and scheduling.
Maintain and update website content.
Social Media & Thought Leadership
Lead day‑to‑day management of GWI’s social channels (LinkedIn, Instagram, TikTok, etc.), developing and posting content to grow followers and CTA engagement.
Coordinate and amplify thought leadership content from the CEO and organizational channels, including LinkedIn newsletters and funding partner collaborations.
Create and edit video clips to showcase impact and highlight events, optimized for CTAs.
Event Marketing & Communications
Build event communication and collateral that inspire participation and extend engagement through powerful post‑event storytelling.
Collaboration & Reporting
Support recruitment campaigns in collaboration with the Programs team.
Partner with the Development team to align donor campaigns that increase giving and retention across communications.
Manage seasonal marketing interns and guide creative projects from planning through delivery.
What You Bring
3–5 years of experience in marketing, communications, digital media, ideally in a nonprofit or mission‑driven organization.
Proven ability to manage end‑to‑end campaigns and multiple priorities in a fast‑paced environment.
Strong design, writing, and storytelling skills — with professional experience managing social media platforms (LinkedIn, Instagram, TikTok, etc.) and using marketing and creative tools such as Canva, Mailchimp, and video or content editing software.
Experience with donation and event platforms like Givebutter or Classy, and proficiency with Google Workspace (Docs, Sheets, Drive) or similar business tools.
Familiarity with Salesforce or other CRM platforms (preferred).
Based in the NYC/Fairfield County, CT area and able to attend in‑person events and meetings as part of the role.
Strong sense of ownership and follow‑through.
The Right Fit You’re creative and analytical. You love crafting content that moves people — and you care deeply about making a difference. You’re organized, proactive, and excited to collaborate across teams to bring campaigns to life. Most of all, you’re passionate about helping young women realize their potential.
Status & Location
Full‑time, remote within (or in local commuting distance of) the NYC / Fairfield County, CT area. The role requires occasional in‑person support for events and meetings.
Reports to: President, COO
Salary: $55,000–$70,000 (based on experience)
How to Apply Please share your resume and a short cover letter explaining why you’re the ideal candidate.
Join us in shaping the next generation of confident, capable leaders.
Job Details
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Sales
Industries: Education Administration Programs
#J-18808-Ljbffr