Xenon Pharmaceuticals Inc.
Senior Director, US HCP Marketing
Xenon Pharmaceuticals Inc., Boston, Massachusetts, us, 02298
Senior Director, US HCP Marketing
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Xenon Pharmaceuticals Inc.
We are a neuroscience-focused biopharmaceutical company dedicated to drug discovery, clinical development, and commercialization of life‑changing therapeutics. Our flagship azetukalner program is a late‑stage clinical development for epilepsy and depression. We seek an experienced Senior Director, US HCP Marketing to build a high‑performing HCP marketing team, shape brand and US launch strategies, and lead promotional plans for our first product, azetukalner.
RESPONSIBILITIES
Shape azetukalner brand and US launch strategy in collaboration with VP, Marketing and cross‑functional partners
Lead development of brand positioning and HCP‑focused disease‑state and brand strategic narratives, core messages, and campaigns
Collaborate with Patient Marketing to ensure consistency in positioning and messaging strategy
Partner with customer‑facing and market‑access teams to ensure an outstanding customer experience aligned with brand vision and strategy
Partner with Commercial Business Insights to shape a competitive intelligence, analytics, and market research plan to build, refine and measure strategy
Partner with Commercial Business Insights and customer‑facing leads to develop and refine HCP targeting and segmentation
Lead other brand development and strategy as may be assigned
Lead development and oversee execution of the HCP promotional plan to achieve brand/launch strategy and goals
Collaborate closely with field sales team to ensure execution of marketing strategies and tactics
Define KPIs and measure ROI across promotional initiatives to optimize performance and inform promotional strategy
Maintain strong relationships and connectivity with cross‑functional Medical, Market Access, Corporate Affairs and customer‑facing leaders
Oversee interactions with opinion leaders, lead advisory boards, and oversee speaker bureaus and congress planning
Collaborate within Launch Readiness team and workstream to advance Commercial readiness
Select and manage agency partners and other external vendors and manage marketing budgets to effectively and efficiently deliver strategy and tactics
Build, mentor, and manage a high‑performing HCP marketing team
Foster a culture of collaboration, creativity/innovation, accountability, and performance, aligned to our corporate values
Develop and propose short‑ and long‑term objectives for the function in accordance with overall company strategies and plans
Plan and manage budget proposals and approved budgets in accordance with the company’s strategic and operating plans and Finance policies
Recruit, lead, direct, develop, coach and evaluate direct reports if any, in accordance with the company’s HR policies and practices
Act in accordance with company policies, including, for example, the Code of Business Conduct and Ethics
Some international travel may be required
Other duties as assigned
QUALIFICATIONS
Bachelor’s degree required; advanced science degree and/or MBA preferred
12+ years of experience in the biopharmaceutical industry in marketing and adjacent functions, with significant experience in US HCP marketing, engagement, and communications; US large category launch and epilepsy/neurology experience highly preferred
Sales experience a plus – either at the representative or line manager level
Exceptional leadership and interpersonal skills with the ability to effectively engage, influence, and develop across cross‑functional teams
Extraordinary critical thinking skills, including observation, analysis, succinct problem articulation, and data‑driven solution development
Well‑developed ability to synthesize complex or copious information into critical takeaways or important messages
Outstanding project and budget management skills and track record for managing multiple vendors, marketing partners and agency partners
Proven ability to collaborate and work cross‑functionally to drive business results in a heavily matrixed, fast‑paced environment
Experience building teams and leading direct and matrixed teams to drive high‑impact output
Ability to travel up to 25%
Excellent professional presence, interpersonal, oral, written and presentation skills
Base salary range: $281,501 to $305,069 USD ; we will consider above this range for exceptional candidates. Base salary is determined by a combination of factors including, but not limited to, education and other qualifications, years of relevant experience, and internal equity.
Our Total Rewards program includes base salary, target bonus, and stock options, and a full range of benefits including medical, dental, vision, short‑ and long‑term disability, accidental death & dismemberment, life insurance, Employee Assistance Program, travel insurance, and retirement savings programs with company matching contributions.
We encourage time to rest and recharge through vacation, personal days, sick days, and an end‑of‑year company shutdown.
Referrals increase your chances of interviewing at Xenon Pharmaceuticals Inc. by 2x
US positions only: Xenon Pharmaceuticals USA Inc. participates in the E‑Verify program in all states in which we hire. Learn more about the E‑Verify program here.
To apply for this position, click Apply Now to complete the application. We thank all applicants for their interest; however, due to the volume of applicants, only those chosen for interview will be contacted.
#J-18808-Ljbffr
at
Xenon Pharmaceuticals Inc.
We are a neuroscience-focused biopharmaceutical company dedicated to drug discovery, clinical development, and commercialization of life‑changing therapeutics. Our flagship azetukalner program is a late‑stage clinical development for epilepsy and depression. We seek an experienced Senior Director, US HCP Marketing to build a high‑performing HCP marketing team, shape brand and US launch strategies, and lead promotional plans for our first product, azetukalner.
RESPONSIBILITIES
Shape azetukalner brand and US launch strategy in collaboration with VP, Marketing and cross‑functional partners
Lead development of brand positioning and HCP‑focused disease‑state and brand strategic narratives, core messages, and campaigns
Collaborate with Patient Marketing to ensure consistency in positioning and messaging strategy
Partner with customer‑facing and market‑access teams to ensure an outstanding customer experience aligned with brand vision and strategy
Partner with Commercial Business Insights to shape a competitive intelligence, analytics, and market research plan to build, refine and measure strategy
Partner with Commercial Business Insights and customer‑facing leads to develop and refine HCP targeting and segmentation
Lead other brand development and strategy as may be assigned
Lead development and oversee execution of the HCP promotional plan to achieve brand/launch strategy and goals
Collaborate closely with field sales team to ensure execution of marketing strategies and tactics
Define KPIs and measure ROI across promotional initiatives to optimize performance and inform promotional strategy
Maintain strong relationships and connectivity with cross‑functional Medical, Market Access, Corporate Affairs and customer‑facing leaders
Oversee interactions with opinion leaders, lead advisory boards, and oversee speaker bureaus and congress planning
Collaborate within Launch Readiness team and workstream to advance Commercial readiness
Select and manage agency partners and other external vendors and manage marketing budgets to effectively and efficiently deliver strategy and tactics
Build, mentor, and manage a high‑performing HCP marketing team
Foster a culture of collaboration, creativity/innovation, accountability, and performance, aligned to our corporate values
Develop and propose short‑ and long‑term objectives for the function in accordance with overall company strategies and plans
Plan and manage budget proposals and approved budgets in accordance with the company’s strategic and operating plans and Finance policies
Recruit, lead, direct, develop, coach and evaluate direct reports if any, in accordance with the company’s HR policies and practices
Act in accordance with company policies, including, for example, the Code of Business Conduct and Ethics
Some international travel may be required
Other duties as assigned
QUALIFICATIONS
Bachelor’s degree required; advanced science degree and/or MBA preferred
12+ years of experience in the biopharmaceutical industry in marketing and adjacent functions, with significant experience in US HCP marketing, engagement, and communications; US large category launch and epilepsy/neurology experience highly preferred
Sales experience a plus – either at the representative or line manager level
Exceptional leadership and interpersonal skills with the ability to effectively engage, influence, and develop across cross‑functional teams
Extraordinary critical thinking skills, including observation, analysis, succinct problem articulation, and data‑driven solution development
Well‑developed ability to synthesize complex or copious information into critical takeaways or important messages
Outstanding project and budget management skills and track record for managing multiple vendors, marketing partners and agency partners
Proven ability to collaborate and work cross‑functionally to drive business results in a heavily matrixed, fast‑paced environment
Experience building teams and leading direct and matrixed teams to drive high‑impact output
Ability to travel up to 25%
Excellent professional presence, interpersonal, oral, written and presentation skills
Base salary range: $281,501 to $305,069 USD ; we will consider above this range for exceptional candidates. Base salary is determined by a combination of factors including, but not limited to, education and other qualifications, years of relevant experience, and internal equity.
Our Total Rewards program includes base salary, target bonus, and stock options, and a full range of benefits including medical, dental, vision, short‑ and long‑term disability, accidental death & dismemberment, life insurance, Employee Assistance Program, travel insurance, and retirement savings programs with company matching contributions.
We encourage time to rest and recharge through vacation, personal days, sick days, and an end‑of‑year company shutdown.
Referrals increase your chances of interviewing at Xenon Pharmaceuticals Inc. by 2x
US positions only: Xenon Pharmaceuticals USA Inc. participates in the E‑Verify program in all states in which we hire. Learn more about the E‑Verify program here.
To apply for this position, click Apply Now to complete the application. We thank all applicants for their interest; however, due to the volume of applicants, only those chosen for interview will be contacted.
#J-18808-Ljbffr