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Enhesa

Partner Marketing Specialist

Enhesa, Baltimore, Maryland, United States, 21276

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Enhesa is the leading provider of regulatory and sustainability intelligence worldwide. As a trusted partner, we empower the global business community with the insight to act today and prepare for tomorrow to create a more sustainable future - positively impacting our environment, our health, our safety, and our future.

Our Mission:

Identify EHS requirements for the industry

Provide EHS compliance tools to companies

Advise companies in developing and implementing corporate EHS strategies

Core Responsibilities:

Act as the primary marketing point of contact for partners, addressing their needs and ensuring a positive and mutually‑beneficial partner experience.

Facilitate the coordination of all US‑based events: logistics, materials ordering and preparation, and shipping.

Work cross‑functionally with sales, product, and marketing to develop, plan, and launch joint marketing campaigns with partners that help create leads and drive brand awareness within Enhesa and partner organizations.

Foster strong relationships with partners through regular communication, meetings, and collaboration; both at an individual partner level (e.g. by taking part in their internal and external events or by communicating exciting news such as joint wins/offers/accelerators/new products) and collectively by putting out relevant communications on new product releases.

Jointly with the alliances team, create and execute co‑marketing initiatives, which may include webinars, events, podcasts, collateral, marketing content, and co‑created campaigns.

Collaborate with partners to create compelling marketing materials and content, such as blog posts, whitepapers, case studies, and/or videos. Facilitate editing and approvals process throughout internal teams and partner POCs.

Expand Enhesa’s influence and visibility online and offline, leveraging our partner’s network to amplify Enhesa’s voice.

End‑to‑end planning and execution of quarterly external newsletters.

Conduct post‑co‑marketing initiative analysis, follow up and share with stakeholders: including lead follow‑up processes, publishing of content materials, writing internal facing articles of event feedback, etc.

Ensure that all marketing collateral is aligned with brand guidelines and effectively communicates the value of the partnership.

Partner market intelligence—be the expert on our joint target audience. Develop an understanding of our buying personas / DMU’s and related stakeholders at our partners and their customers.

Stay informed on competitive and partner landscape—become an expert on how our competition and partners position themselves and how we can create differentiation and collaboration opportunities.

Monitor and analyze the effectiveness of partner marketing campaigns using key performance indicators (KPIs).

Understand and support our sales channels; train them on the problems we solve for our buyers and users in conjunction with our partners; develop internal tools and external collateral and teach them how and when to use it.

Requirements:

3+ years of marketing experience with ideally 2+ years of experience in a market‑facing role (e.g., delivering presentations to customers and prospects, conducting competitor and market analysis)

Proven experience in partner or channel marketing

Strong understanding of marketing principles, including digital marketing, content marketing, and campaign management.

Proficient in productivity applications such as Microsoft Office, Monday.com, etc.

Comfortable using collaboration (SharePoint) and CRM tools (MS Dynamics)

Familiar with marketing automation tools (HubSpot preferably), and Google Analytics.

Power user of networking tools such as LinkedIn

Exceptional ROI‑tracking skills, able to prove what is or isn’t working.

Exceptional verbal and written communication skills with experience writing marketing content

Excellent people and networking skills to interact with staff, colleagues, cross‑functional teams and third parties. Team player!

Bachelor’s degree in business or marketing

Customer‑focused

Schedule:

Hybrid – 4 days/month minimum in office, but dependent on event logistics needs

Salary Range:

$70,000 USD – $75,000 USD

If you are ready to join our journey, please apply!

Equal Opportunity Employer

Enhesa is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other legally protected characteristic.

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