Launch Potato
Senior Manager, YouTube Paid Performance
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Senior Manager, YouTube Paid Performance
role at
Launch Potato
– a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState.
WHO ARE WE? Launch Potato is a digital media company that connects consumers with leading brands through data‑driven content and technology. Headquartered in South Florida, we build a high‑growth, remote‑first culture where speed, ownership, and measurable impact drive success.
WHY JOIN US? Base salary $80,000–$110,000 per year. You’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high performers.
MUST HAVE
Proven success profitably scaling new and existing brands on YouTube.
Strong analytical skills with proficiency in BI tools (Looker, Google Analytics, etc.) and advanced Excel/Google Sheets.
Deep understanding of best practices that drive high‑performing creatives on YouTube.
Demonstrated experience owning P&L and hitting aggressive growth and profitability goals.
Exceptional collaboration and proactive communication skills; comfortable presenting insights and influencing decision‑making.
EXPERIENCE 6+ years managing and scaling a YouTube performance‑based portfolio with budgets of $20M+ per year.
YOUR ROLE You are a YouTube performance marketing expert who will take full ownership of Launch Potato’s YouTube business. You’ll combine hands‑on campaign management with high‑level strategy, directly owning campaign execution, P&L, and growth targets. Over time, you will expand into other verticals and performance video platforms.
OUTCOMES (PERFORMANCE EXPECTATIONS)
Full ownership of campaign performance, pacing, reporting, operations, setup, and P&L for Insurance YouTube campaigns.
Consistent growth in spend and profitability, reaching a 2x annualized run rate in year one at a minimum of 110% ROAS.
Actionable insights and recommendations backed by rigorous data analysis.
Improvement in CTR, CVR, ROAS, and margin through creative testing.
Collaboration with the creative team on video production.
Expansion into new insurance and other financial services verticals.
Sharing best practices and insights across the Paid Media team.
Build and lead a video‑first performance marketing and paid media team.
Work with internal stakeholders and external vendors to build net new audiences targeting high‑value customers.
SUCCESS LOOKS LIKE
Consistently scaling YouTube while maintaining profitability.
Setting the standard for extreme ownership and operational excellence.
Generating learnings that push the team forward.
Becoming the go‑to internal expert for video‑first performance marketing.
Laying the foundation for a high‑performing video team under your leadership.
COMPETENCIES
Technical Mastery: Deep expertise in Google/YouTube Ads and analytics platforms.
P&L Ownership: Experience managing budgets at scale and delivering on aggressive growth and margin goals.
Communication: Strong verbal, written skills, and ability to articulate data insights for leadership.
Problem‑Solving: Turn performance data into actionable growth strategies.
Adaptability: Thrive in a fast‑paced environment, testing and iterating rapidly.
Leadership Potential: Desire and ability to grow into management.
Growth Focus: Commitment to staying ahead of video and performance marketing trends.
Operational Efficiency: Build scalable campaigns ensuring creative sizes, conversion events, and competitive advantage.
NICE TO HAVE
Experience with linear TV, streaming, or other video‑first platforms (Meta, TikTok).
Experience with MMM tools and measurement solutions.
Familiarity with AI tools for workflows.
Knowledge of personal finance and consumer financial products.
Experience mentoring peers or leading knowledge‑sharing initiatives.
Familiarity with competitor analysis tools.
TOTAL COMPENSATION Base salary set according to market rates, plus profit‑sharing bonus and competitive benefits. Future increases based on company and personal performance.
EEO STATEMENT Launch Potato is an Equal Employment Opportunity company. We value diversity, equity, and inclusion and do not discriminate based on protected characteristics.
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Senior Manager, YouTube Paid Performance
role at
Launch Potato
– a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState.
WHO ARE WE? Launch Potato is a digital media company that connects consumers with leading brands through data‑driven content and technology. Headquartered in South Florida, we build a high‑growth, remote‑first culture where speed, ownership, and measurable impact drive success.
WHY JOIN US? Base salary $80,000–$110,000 per year. You’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high performers.
MUST HAVE
Proven success profitably scaling new and existing brands on YouTube.
Strong analytical skills with proficiency in BI tools (Looker, Google Analytics, etc.) and advanced Excel/Google Sheets.
Deep understanding of best practices that drive high‑performing creatives on YouTube.
Demonstrated experience owning P&L and hitting aggressive growth and profitability goals.
Exceptional collaboration and proactive communication skills; comfortable presenting insights and influencing decision‑making.
EXPERIENCE 6+ years managing and scaling a YouTube performance‑based portfolio with budgets of $20M+ per year.
YOUR ROLE You are a YouTube performance marketing expert who will take full ownership of Launch Potato’s YouTube business. You’ll combine hands‑on campaign management with high‑level strategy, directly owning campaign execution, P&L, and growth targets. Over time, you will expand into other verticals and performance video platforms.
OUTCOMES (PERFORMANCE EXPECTATIONS)
Full ownership of campaign performance, pacing, reporting, operations, setup, and P&L for Insurance YouTube campaigns.
Consistent growth in spend and profitability, reaching a 2x annualized run rate in year one at a minimum of 110% ROAS.
Actionable insights and recommendations backed by rigorous data analysis.
Improvement in CTR, CVR, ROAS, and margin through creative testing.
Collaboration with the creative team on video production.
Expansion into new insurance and other financial services verticals.
Sharing best practices and insights across the Paid Media team.
Build and lead a video‑first performance marketing and paid media team.
Work with internal stakeholders and external vendors to build net new audiences targeting high‑value customers.
SUCCESS LOOKS LIKE
Consistently scaling YouTube while maintaining profitability.
Setting the standard for extreme ownership and operational excellence.
Generating learnings that push the team forward.
Becoming the go‑to internal expert for video‑first performance marketing.
Laying the foundation for a high‑performing video team under your leadership.
COMPETENCIES
Technical Mastery: Deep expertise in Google/YouTube Ads and analytics platforms.
P&L Ownership: Experience managing budgets at scale and delivering on aggressive growth and margin goals.
Communication: Strong verbal, written skills, and ability to articulate data insights for leadership.
Problem‑Solving: Turn performance data into actionable growth strategies.
Adaptability: Thrive in a fast‑paced environment, testing and iterating rapidly.
Leadership Potential: Desire and ability to grow into management.
Growth Focus: Commitment to staying ahead of video and performance marketing trends.
Operational Efficiency: Build scalable campaigns ensuring creative sizes, conversion events, and competitive advantage.
NICE TO HAVE
Experience with linear TV, streaming, or other video‑first platforms (Meta, TikTok).
Experience with MMM tools and measurement solutions.
Familiarity with AI tools for workflows.
Knowledge of personal finance and consumer financial products.
Experience mentoring peers or leading knowledge‑sharing initiatives.
Familiarity with competitor analysis tools.
TOTAL COMPENSATION Base salary set according to market rates, plus profit‑sharing bonus and competitive benefits. Future increases based on company and personal performance.
EEO STATEMENT Launch Potato is an Equal Employment Opportunity company. We value diversity, equity, and inclusion and do not discriminate based on protected characteristics.
#J-18808-Ljbffr