(MALIN+GOETZ)
Pay found in job post
Retrieved from the description.
Base pay range $175,000 per year - $200,000 per year
Company Description (MALIN+GOETZ) is a fast‑growing, founder‑based gender‑neutral beauty and lifestyle business based in New York City. We operate 20+ flagship apothecaries in NYC, LA, London and Hong Kong; along with an expanding presence online through www.malinandgoetz.com and amazon.com. Additionally, the brand is listed internationally with 600+ high‑end accounts across five continents, including Space NK, Selfridges, Liberty, Nordstrom, Beauty Space, John Lewis & Lane Crawford; and amenity partners that include 5* hotels, spas and concept gyms. Our company champions three values: humanity, empathy & fight, and these values are embedded into everything we do. We foster employees to represent these values in all aspects of their work.
Position Summary Responsible for overseeing and directing the company’s strategy and execution in the online space (owned ecommerce platform, Amazon 1P business and paid digital marketing).
Essential Duties and Responsibilities Strategy, Planning & Leadership
Develop and implement e‑commerce strategies for D2C and Amazon e‑commerce, factoring in market trends, customer behavior, and competitive landscape. Identify new channels for brand deployment (ex: TikTok shop, WeChat).
On owned e‑commerce channels identify and optimize the infrastructure and technologies to support brand ambition, improving integration with the offline D2C channel.
Inform a comprehensive digital marketing strategy that aligns with business goals by platform and enhances the customer journey across all channels.
Set revenue targets and growth objectives for e‑commerce with a focus on existing and new market opportunities. Ensure any e‑commerce channels deployed are optimized for scalability and profitability. Responsible for the channel P&L and the Digital 3YP with a view to delivering sales while also building the brand.
Lead, develop, and mentor a high‑performing retention and performance e‑commerce + digital marketing team. Play a key role in instilling a digital‑first mindset within the broader organization.
Global DTC E‑commerce & CRM Operations
Develop and execute strategies to improve and grow the company’s own online store(s), focusing on direct customer engagement and brand building.
Oversee the end‑to‑end e‑commerce strategy and plan, website management, product listings, inventory management, and order fulfillment.
Optimize user journey from prospect to buyer to post‑event advocate. Implement best practices for user experience, conversion optimization, and customer satisfaction.
Continuous assessment of the brand’s e‑commerce technology and partners, with a view to implementing solutions that enhance the e‑commerce platform’s functionality and performance.
Assess and recommend a roadmap to level‑up the brand’s CRM capabilities – consumer insights and engagement strategies. Partner and influence the loyalty and rewards program and develop new ways to drive engagement and frequency to meet retention business goals.
Amazon Marketplace Management
Develop and execute differentiated strategies for Amazon, understanding assortment, customer mix, geographic mix, and developing the business model. Ensure any vendor partners develop a roadmap aligned with these strategies.
Be accountable for the company’s execution and performance on Amazon, managing product listings, optimizing advertising campaigns and promotions, and analyzing sales data. Partner with finance to build an accurate demand plan that will ensure high service levels.
Assess and provide a recommendation on transitioning from a 1P to 3P model and lead the execution of any changes to the existing business model.
Collaborate with cross‑functional partners on Amazon’s content, functionality and performance.
Digital Marketing
Collaborate with the global marketing teams to build a cohesive digital marketing plan aligned with the global brand communications calendar; ensure that paid digital media assets are briefed into campaign and evergreen content creation and agency adaptations approved prior to deployment.
Manage & optimize the global paid digital media agency & budget with a focus on efficiency and incrementality. Oversee the development of customer journey frameworks that engage customers across their lifecycle, including acquisition, onboarding, reactivation, and win‑back strategies.
Develop email calendar in partnership with the team to align with merchandising and brand priorities. Develop segmentation strategies to deliver optimal $/circ per campaign.
Identify, evaluate, and manage relationships with external vendors, agencies, and technology partners to support digital marketing. Stay abreast of the latest digital marketing trends and technologies, act with agility to test and deploy new tactics.
Lead direct mail initiatives for the brand to re‑engage lapsed customers and prospect new customers.
Consumer Insights, Analytics & Reporting
Assess and develop a roadmap for strong customer service across all e‑commerce channels: teams, external suppliers and interfaces. Instill a strong culture of memorable customer experience.
Implement data‑driven approaches to analyze customer behavior and preferences, optimizing the platform accordingly.
Establish key performance indicators (KPIs) and regularly analyze data to evaluate the success of e‑commerce initiatives.
Generate reports and insights to inform strategic decisions and continuous improvement.
Conduct post‑event analysis to evaluate the success of the e‑commerce initiatives, identify areas for improvement, incorporate learnings in future events.
Competencies
Achievement Focus
– Demonstrates persistence and overcomes obstacles. Measures self against standard of excellence.
Business Acumen
– Aligns work with strategic goals. Conducts cost‑benefit analyses. Demonstrates knowledge of market and competition.
Business Ethics
– Inspires the trust of others. Keeps commitments. Treats people with respect.
Managing Customer Focus
– Develops new approaches to meeting customer needs. Establishes customer service standards.
Strategic Thinking
– Adapts strategy to changing conditions. Analyzes market and competition.
Visionary Leadership
– Acts in accordance with vision. Communicates vision and gains commitment. Mobilizes others to fulfill the vision.
Qualifications Education/Experience: Master’s degree or equivalent; or four to ten years related experience and/or training; or equivalent combination of education and experience.
Benefits
Estimated salary range: $175,000 to $200,000.
New York corporate office is hybrid (3 days in‑office, 2 days work from home).
Dog‑friendly office environment.
Full‑time employees eligible for medical, dental, and vision insurance; employer‑paid life insurance; 401k plan; pre‑tax commuter benefits; quarterly gratis; employee discount; long‑term and short‑term disability leave.
Time off includes paid company holidays, paid vacation/personal/sick/birthday hours, Summer Fridays, and volunteer time.
Language Ability Read, analyze and interpret business, professional, technical or governmental documents. Write reports, business correspondence and procedure manuals. Effectively present information and respond to questions from managers, customers and the public.
Mathematical Ability Calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference and volume. Apply concepts of basic algebra and geometry.
Reasoning Ability Define problems, collect data, establish facts and draw valid conclusions. Interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
Computer Skills Ability to work within both MS Office and Google ecosystem.
Supervisory Responsibilities Manages subordinate supervisors who supervise other employees. Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
Work Environment Noise level is usually moderate.
Physical Demands Regularly required to sit. Frequently required to use hands to finger, handle, or feel and talk or hear. Specific vision abilities required include close vision.
(MALIN+GOETZ) is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, creed, religion, gender (including gender identity or expression), pregnancy, childbirth or related medical conditions, sexual orientation, marital status, domestic violence, sexual violence or stalking victim status, ancestry, national origin, alienage or citizenship, age, disability, military or veteran status, genetic information or predisposing genetic characteristic, or other protected status.
Seniority Level Director
Employment Type Full‑time
Job Function Information Technology
Industries Wireless Services, Telecommunications, and Communications Equipment Manufacturing
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Base pay range $175,000 per year - $200,000 per year
Company Description (MALIN+GOETZ) is a fast‑growing, founder‑based gender‑neutral beauty and lifestyle business based in New York City. We operate 20+ flagship apothecaries in NYC, LA, London and Hong Kong; along with an expanding presence online through www.malinandgoetz.com and amazon.com. Additionally, the brand is listed internationally with 600+ high‑end accounts across five continents, including Space NK, Selfridges, Liberty, Nordstrom, Beauty Space, John Lewis & Lane Crawford; and amenity partners that include 5* hotels, spas and concept gyms. Our company champions three values: humanity, empathy & fight, and these values are embedded into everything we do. We foster employees to represent these values in all aspects of their work.
Position Summary Responsible for overseeing and directing the company’s strategy and execution in the online space (owned ecommerce platform, Amazon 1P business and paid digital marketing).
Essential Duties and Responsibilities Strategy, Planning & Leadership
Develop and implement e‑commerce strategies for D2C and Amazon e‑commerce, factoring in market trends, customer behavior, and competitive landscape. Identify new channels for brand deployment (ex: TikTok shop, WeChat).
On owned e‑commerce channels identify and optimize the infrastructure and technologies to support brand ambition, improving integration with the offline D2C channel.
Inform a comprehensive digital marketing strategy that aligns with business goals by platform and enhances the customer journey across all channels.
Set revenue targets and growth objectives for e‑commerce with a focus on existing and new market opportunities. Ensure any e‑commerce channels deployed are optimized for scalability and profitability. Responsible for the channel P&L and the Digital 3YP with a view to delivering sales while also building the brand.
Lead, develop, and mentor a high‑performing retention and performance e‑commerce + digital marketing team. Play a key role in instilling a digital‑first mindset within the broader organization.
Global DTC E‑commerce & CRM Operations
Develop and execute strategies to improve and grow the company’s own online store(s), focusing on direct customer engagement and brand building.
Oversee the end‑to‑end e‑commerce strategy and plan, website management, product listings, inventory management, and order fulfillment.
Optimize user journey from prospect to buyer to post‑event advocate. Implement best practices for user experience, conversion optimization, and customer satisfaction.
Continuous assessment of the brand’s e‑commerce technology and partners, with a view to implementing solutions that enhance the e‑commerce platform’s functionality and performance.
Assess and recommend a roadmap to level‑up the brand’s CRM capabilities – consumer insights and engagement strategies. Partner and influence the loyalty and rewards program and develop new ways to drive engagement and frequency to meet retention business goals.
Amazon Marketplace Management
Develop and execute differentiated strategies for Amazon, understanding assortment, customer mix, geographic mix, and developing the business model. Ensure any vendor partners develop a roadmap aligned with these strategies.
Be accountable for the company’s execution and performance on Amazon, managing product listings, optimizing advertising campaigns and promotions, and analyzing sales data. Partner with finance to build an accurate demand plan that will ensure high service levels.
Assess and provide a recommendation on transitioning from a 1P to 3P model and lead the execution of any changes to the existing business model.
Collaborate with cross‑functional partners on Amazon’s content, functionality and performance.
Digital Marketing
Collaborate with the global marketing teams to build a cohesive digital marketing plan aligned with the global brand communications calendar; ensure that paid digital media assets are briefed into campaign and evergreen content creation and agency adaptations approved prior to deployment.
Manage & optimize the global paid digital media agency & budget with a focus on efficiency and incrementality. Oversee the development of customer journey frameworks that engage customers across their lifecycle, including acquisition, onboarding, reactivation, and win‑back strategies.
Develop email calendar in partnership with the team to align with merchandising and brand priorities. Develop segmentation strategies to deliver optimal $/circ per campaign.
Identify, evaluate, and manage relationships with external vendors, agencies, and technology partners to support digital marketing. Stay abreast of the latest digital marketing trends and technologies, act with agility to test and deploy new tactics.
Lead direct mail initiatives for the brand to re‑engage lapsed customers and prospect new customers.
Consumer Insights, Analytics & Reporting
Assess and develop a roadmap for strong customer service across all e‑commerce channels: teams, external suppliers and interfaces. Instill a strong culture of memorable customer experience.
Implement data‑driven approaches to analyze customer behavior and preferences, optimizing the platform accordingly.
Establish key performance indicators (KPIs) and regularly analyze data to evaluate the success of e‑commerce initiatives.
Generate reports and insights to inform strategic decisions and continuous improvement.
Conduct post‑event analysis to evaluate the success of the e‑commerce initiatives, identify areas for improvement, incorporate learnings in future events.
Competencies
Achievement Focus
– Demonstrates persistence and overcomes obstacles. Measures self against standard of excellence.
Business Acumen
– Aligns work with strategic goals. Conducts cost‑benefit analyses. Demonstrates knowledge of market and competition.
Business Ethics
– Inspires the trust of others. Keeps commitments. Treats people with respect.
Managing Customer Focus
– Develops new approaches to meeting customer needs. Establishes customer service standards.
Strategic Thinking
– Adapts strategy to changing conditions. Analyzes market and competition.
Visionary Leadership
– Acts in accordance with vision. Communicates vision and gains commitment. Mobilizes others to fulfill the vision.
Qualifications Education/Experience: Master’s degree or equivalent; or four to ten years related experience and/or training; or equivalent combination of education and experience.
Benefits
Estimated salary range: $175,000 to $200,000.
New York corporate office is hybrid (3 days in‑office, 2 days work from home).
Dog‑friendly office environment.
Full‑time employees eligible for medical, dental, and vision insurance; employer‑paid life insurance; 401k plan; pre‑tax commuter benefits; quarterly gratis; employee discount; long‑term and short‑term disability leave.
Time off includes paid company holidays, paid vacation/personal/sick/birthday hours, Summer Fridays, and volunteer time.
Language Ability Read, analyze and interpret business, professional, technical or governmental documents. Write reports, business correspondence and procedure manuals. Effectively present information and respond to questions from managers, customers and the public.
Mathematical Ability Calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference and volume. Apply concepts of basic algebra and geometry.
Reasoning Ability Define problems, collect data, establish facts and draw valid conclusions. Interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
Computer Skills Ability to work within both MS Office and Google ecosystem.
Supervisory Responsibilities Manages subordinate supervisors who supervise other employees. Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
Work Environment Noise level is usually moderate.
Physical Demands Regularly required to sit. Frequently required to use hands to finger, handle, or feel and talk or hear. Specific vision abilities required include close vision.
(MALIN+GOETZ) is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, creed, religion, gender (including gender identity or expression), pregnancy, childbirth or related medical conditions, sexual orientation, marital status, domestic violence, sexual violence or stalking victim status, ancestry, national origin, alienage or citizenship, age, disability, military or veteran status, genetic information or predisposing genetic characteristic, or other protected status.
Seniority Level Director
Employment Type Full‑time
Job Function Information Technology
Industries Wireless Services, Telecommunications, and Communications Equipment Manufacturing
#J-18808-Ljbffr