Deckers Brands
Job Title
CRM Associate Manager, Teva
Reports to Sr. Manager, Growth Marketing
Location Remote - US (Approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington)
The Role Our Mission at Teva is “To shape the future of Teva, aiming to build and scale the next $1 billion brand/pillar— with a spirit of innovation at our core, we strive to break the conventional rules, forging new pathways and innovative processes while nurturing the next generation of leaders at Deckers.” The CRM Associate Manager will support the development and execution of strategies to increase customer retention, loyalty, and lifetime value. You will collaborate closely with cross‑functional teams to define key customer segments and develop segmented experiences, while driving meaningful impact to the business. This position will work on the Teva team, reporting to the Sr. Manager, Growth Marketing.
We celebrate diversity We celebrate diversity—of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.
Your Impact
Support the CRM team in the development, planning, and execution of brand and product campaigns using email and SMS communication to meet business goals.
Work alongside CRM Manager and Growth Marketing Sr. Manager to develop rigorous, hypothesis‑driven testing plans, including but not limited to segmentation and personalization tests.
Oversee ad‑hoc projects, working with both cross‑functional business partners and third‑party agencies, while concurrently facilitating day‑to‑day retention programs.
QA all email and SMS campaigns to ensure flawless execution and accuracy. When necessary, proactively troubleshoot technical issues related to HTML templates, list segmentation, and other aspects of email execution.
Responsible for weekly reporting, support CRM Manager for monthly, quarterly, and other analysis and reporting, as needed.
Maintain awareness of email marketing trends, best practices, and technologies.
Who You Are
Bachelor’s degree in a related field.
3‑5 years of email marketing experience.
2‑4 years of reporting and analytics experience.
Experience working in ESP, preferably Cordial.
Experience with SMS marketing preferred.
Awareness of customer retention best practices, technologies, and trends.
Proficient in Google Analytics (GA4), Photoshop, Microsoft Office Suite, Email Service Providers (ESP), and SMS platform (Cordial/Attentive).
Highly analytical and metrics‑driven marketer.
Basic HTML knowledge preferred.
Demonstrated ability to implement programs through effective use of communication with various cross‑functional partners in a fast‑paced business environment.
Self‑starter, proactive, curious, comfortable with ambiguity, able to work both collaboratively and autonomously.
Excellent time management, organizational, planning, and project‑management skills.
Must be flexible and have excellent relationship‑building skills.
What We’ll Give You –
Competitive Pay and Bonuses – We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
Financial Planning and wellbeing – No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
Time away from work – Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
Extras, discounts and perks – Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community‑based programs, we offer a variety of cool extras.
Growth and Development – Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
Health and Wellness – There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
Salary Range: $75,000 – $85,000. This range reflects the minimum and maximum target for new‑hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job‑related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.
Equal Employment Opportunity Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.
Seniority level Not Applicable
Employment type Full‑time
Job function Other
Industries Retail Apparel and Fashion, Manufacturing, and Retail
#J-18808-Ljbffr
Reports to Sr. Manager, Growth Marketing
Location Remote - US (Approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington)
The Role Our Mission at Teva is “To shape the future of Teva, aiming to build and scale the next $1 billion brand/pillar— with a spirit of innovation at our core, we strive to break the conventional rules, forging new pathways and innovative processes while nurturing the next generation of leaders at Deckers.” The CRM Associate Manager will support the development and execution of strategies to increase customer retention, loyalty, and lifetime value. You will collaborate closely with cross‑functional teams to define key customer segments and develop segmented experiences, while driving meaningful impact to the business. This position will work on the Teva team, reporting to the Sr. Manager, Growth Marketing.
We celebrate diversity We celebrate diversity—of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.
Your Impact
Support the CRM team in the development, planning, and execution of brand and product campaigns using email and SMS communication to meet business goals.
Work alongside CRM Manager and Growth Marketing Sr. Manager to develop rigorous, hypothesis‑driven testing plans, including but not limited to segmentation and personalization tests.
Oversee ad‑hoc projects, working with both cross‑functional business partners and third‑party agencies, while concurrently facilitating day‑to‑day retention programs.
QA all email and SMS campaigns to ensure flawless execution and accuracy. When necessary, proactively troubleshoot technical issues related to HTML templates, list segmentation, and other aspects of email execution.
Responsible for weekly reporting, support CRM Manager for monthly, quarterly, and other analysis and reporting, as needed.
Maintain awareness of email marketing trends, best practices, and technologies.
Who You Are
Bachelor’s degree in a related field.
3‑5 years of email marketing experience.
2‑4 years of reporting and analytics experience.
Experience working in ESP, preferably Cordial.
Experience with SMS marketing preferred.
Awareness of customer retention best practices, technologies, and trends.
Proficient in Google Analytics (GA4), Photoshop, Microsoft Office Suite, Email Service Providers (ESP), and SMS platform (Cordial/Attentive).
Highly analytical and metrics‑driven marketer.
Basic HTML knowledge preferred.
Demonstrated ability to implement programs through effective use of communication with various cross‑functional partners in a fast‑paced business environment.
Self‑starter, proactive, curious, comfortable with ambiguity, able to work both collaboratively and autonomously.
Excellent time management, organizational, planning, and project‑management skills.
Must be flexible and have excellent relationship‑building skills.
What We’ll Give You –
Competitive Pay and Bonuses – We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
Financial Planning and wellbeing – No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
Time away from work – Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
Extras, discounts and perks – Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community‑based programs, we offer a variety of cool extras.
Growth and Development – Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
Health and Wellness – There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
Salary Range: $75,000 – $85,000. This range reflects the minimum and maximum target for new‑hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job‑related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.
Equal Employment Opportunity Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.
Seniority level Not Applicable
Employment type Full‑time
Job function Other
Industries Retail Apparel and Fashion, Manufacturing, and Retail
#J-18808-Ljbffr