Akraya, Inc.
GTM Marketing Strategist - B2B Platform: 25-04784
Akraya, Inc., Mountain View, California, us, 94039
GTM Marketing Strategist - B2B Platform: 25-04784
Primary Skills:
Storytelling-Expert, Data Analysis-Intermediate, Customer Insight-Advanced, Cross-Functional Leadership-Advanced, Creative Marketing-Expert
Contract:
W2
Duration:
12 months
Location:
Mountain View, CA (Hybrid)
Pay Range:
$100-$105 Per Hour
Job Summary Seeking a dynamic GTM Marketing Strategist to lead initiatives across the product lifecycle, leveraging storytelling, deep customer insights, and robust data analysis to execute impactful go-to-market plans. This role focuses on understanding and championing the B2B customer voice, especially targeting medium to large accountants, and advancing our suite of product offerings through differentiated positioning and strategic marketing campaigns. The ideal candidate will be analytically minded, with a talent for developing and implementing launch and growth strategies that highlight the synergy of our platforms and services, while also leading cross-functional teams to achieve measurable results.
Job Requirements
Develop and execute GTM strategies that drive market identification and differentiation.
Champion the voice of the B2B customer by gaining deep insights into their needs and pain points to tailor our offerings.
Utilize qualitative and quantitative consumer insights to guide product positioning and messaging.
Lead marketing campaigns from conception to analysis, measuring ROI and making data-driven recommendations for future strategies.
Collaborate cross-functionally with marketing, sales, finance, and product teams to effectively solution-sell our platform across all channels.
Must-Have Skills
Strong analytical and strategic thinking skills.
Excellent verbal, written, visual/presentation, and interpersonal communication abilities.
Proven leadership and influence without direct authority.
Industry Experience Required Prior experience in a SaaS company or B2B marketing is highly preferable. Background in accounting or experience working with account solutions/expense management will be considered an advantage.
About Akraya Akraya is an award-winning IT staffing firm recognized for excellence and a thriving work environment. Recent accolades include Inc's Best Workplaces 2024, Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024), and Glassdoor's Best Places to Work (2023 & 2022).
Industry Leadership As staffing solutions providers for Fortune 100 companies, Akraya's recognitions reinforce our leadership in IT staffing. We connect you with inspiring workplaces, not just jobs.
Join Akraya Today! Let us help you find your dream career and experience the Akraya difference. Browse our open positions and join our team!
#J-18808-Ljbffr
Storytelling-Expert, Data Analysis-Intermediate, Customer Insight-Advanced, Cross-Functional Leadership-Advanced, Creative Marketing-Expert
Contract:
W2
Duration:
12 months
Location:
Mountain View, CA (Hybrid)
Pay Range:
$100-$105 Per Hour
Job Summary Seeking a dynamic GTM Marketing Strategist to lead initiatives across the product lifecycle, leveraging storytelling, deep customer insights, and robust data analysis to execute impactful go-to-market plans. This role focuses on understanding and championing the B2B customer voice, especially targeting medium to large accountants, and advancing our suite of product offerings through differentiated positioning and strategic marketing campaigns. The ideal candidate will be analytically minded, with a talent for developing and implementing launch and growth strategies that highlight the synergy of our platforms and services, while also leading cross-functional teams to achieve measurable results.
Job Requirements
Develop and execute GTM strategies that drive market identification and differentiation.
Champion the voice of the B2B customer by gaining deep insights into their needs and pain points to tailor our offerings.
Utilize qualitative and quantitative consumer insights to guide product positioning and messaging.
Lead marketing campaigns from conception to analysis, measuring ROI and making data-driven recommendations for future strategies.
Collaborate cross-functionally with marketing, sales, finance, and product teams to effectively solution-sell our platform across all channels.
Must-Have Skills
Strong analytical and strategic thinking skills.
Excellent verbal, written, visual/presentation, and interpersonal communication abilities.
Proven leadership and influence without direct authority.
Industry Experience Required Prior experience in a SaaS company or B2B marketing is highly preferable. Background in accounting or experience working with account solutions/expense management will be considered an advantage.
About Akraya Akraya is an award-winning IT staffing firm recognized for excellence and a thriving work environment. Recent accolades include Inc's Best Workplaces 2024, Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024), and Glassdoor's Best Places to Work (2023 & 2022).
Industry Leadership As staffing solutions providers for Fortune 100 companies, Akraya's recognitions reinforce our leadership in IT staffing. We connect you with inspiring workplaces, not just jobs.
Join Akraya Today! Let us help you find your dream career and experience the Akraya difference. Browse our open positions and join our team!
#J-18808-Ljbffr