Hearts & Science
Associate Director, Planning
Hearts & Science, Charlotte, North Carolina, United States, 28245
Associate Director, Planning
role at
Hearts & Science
Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real‑time insights, Hearts & Science is a data‑driven marketing agency with expert media planning and buying capabilities, among other services including shopper marketing, marketing innovation, and content activation.
As an Associate Director on our Experience Planning team, you will have exposure to every aspect of the client’s businesses—from marketing, to revenue, to retail partnerships. The ideal candidate embodies the Hearts & Science culture—driven, curious, solution‑oriented, and willing to hit ‘refresh’ on antiquated planning structures.
Responsibilities
Build sound strategic frameworks that ladder up to client business goals
Provide excellent client service by being responsive, accountable, and detail‑oriented
Be the voice for creating great work
Bring proactivity and leadership to the clients and the team
Maintain communication and develop strategic partnerships with key partners—clients, partner agencies, peers, etc.
Manage planning process and resources
Manage, mentor, and motivate direct reports to encourage their professional development while providing daily supervision and guidance
Set the tone and strategic direction of the team; built around growth and application of learnings
Bring your track record of data‑centric thinking to every integrated client brief, which will outline creative and media requirements and objectives
Own consumer insights and inspire tactical representations of strong, clear media strategies
Identify opportunities for cross‑platform deals when appropriate
Provide point‑of‑view on various media in the marketplace
Understand and direct multiple user touch points that can influence creative and messaging strategies
Qualifications
5+ years of experience in media planning
Proven leadership ability and experience managing others; a strong desire and capability to grow and develop talent
Proven, strong team management, interpersonal communication, and collaboration skills
High level of competency in Account Management and client service
A thorough understanding of marketing communication channels (including digital)
Hands‑on media practitioner with the ability to create and execute a full‑funnel, omnichannel approach to planning
Has a firm understanding of how to build and bring to life audience‑first paid media strategies and the appropriate tools and inputs to support data‑driven recommendations
Advanced knowledge of media fundamentals (all channels) and an ability to train and educate more junior team members
Knowledge of the dynamics of media—how each media element performs alone, how they perform together and how they are constantly changing
Strong knowledge of and skill using syndicated interactive research applications and ad serving
Excellent presentation skills
Proven analytical, strategic thinking and communication skills
Compensation Range: $70,000—$125,000 USD
Benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Hybrid: requires three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in‑office days will be discussed during the interview process, with flexibility to align with team needs. Note that the number of required in‑office days may change over time.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Business Development and Sales
Industry Advertising Services
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role at
Hearts & Science
Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real‑time insights, Hearts & Science is a data‑driven marketing agency with expert media planning and buying capabilities, among other services including shopper marketing, marketing innovation, and content activation.
As an Associate Director on our Experience Planning team, you will have exposure to every aspect of the client’s businesses—from marketing, to revenue, to retail partnerships. The ideal candidate embodies the Hearts & Science culture—driven, curious, solution‑oriented, and willing to hit ‘refresh’ on antiquated planning structures.
Responsibilities
Build sound strategic frameworks that ladder up to client business goals
Provide excellent client service by being responsive, accountable, and detail‑oriented
Be the voice for creating great work
Bring proactivity and leadership to the clients and the team
Maintain communication and develop strategic partnerships with key partners—clients, partner agencies, peers, etc.
Manage planning process and resources
Manage, mentor, and motivate direct reports to encourage their professional development while providing daily supervision and guidance
Set the tone and strategic direction of the team; built around growth and application of learnings
Bring your track record of data‑centric thinking to every integrated client brief, which will outline creative and media requirements and objectives
Own consumer insights and inspire tactical representations of strong, clear media strategies
Identify opportunities for cross‑platform deals when appropriate
Provide point‑of‑view on various media in the marketplace
Understand and direct multiple user touch points that can influence creative and messaging strategies
Qualifications
5+ years of experience in media planning
Proven leadership ability and experience managing others; a strong desire and capability to grow and develop talent
Proven, strong team management, interpersonal communication, and collaboration skills
High level of competency in Account Management and client service
A thorough understanding of marketing communication channels (including digital)
Hands‑on media practitioner with the ability to create and execute a full‑funnel, omnichannel approach to planning
Has a firm understanding of how to build and bring to life audience‑first paid media strategies and the appropriate tools and inputs to support data‑driven recommendations
Advanced knowledge of media fundamentals (all channels) and an ability to train and educate more junior team members
Knowledge of the dynamics of media—how each media element performs alone, how they perform together and how they are constantly changing
Strong knowledge of and skill using syndicated interactive research applications and ad serving
Excellent presentation skills
Proven analytical, strategic thinking and communication skills
Compensation Range: $70,000—$125,000 USD
Benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Hybrid: requires three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in‑office days will be discussed during the interview process, with flexibility to align with team needs. Note that the number of required in‑office days may change over time.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Business Development and Sales
Industry Advertising Services
#J-18808-Ljbffr