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Mirakl

Demand Generation Manager

Mirakl, Boston, Massachusetts, us, 02298

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Mirakl is the leading provider of eCommerce software solutions. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business.

Since 2012, Mirakl has been pioneering the platform economy, empowering retail and B2B enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalize shopping experiences, and boost profits through retail media.

Mirakl is trusted by Macy’s, Saks, Henry Schein, The Knot, 1800-Flowers, Best Buy, Lowe’s, Ulta and 450+ industry-leading businesses worldwide. For more information: www.mirakl.com.

Your Impact We are seeking a proactive and energetic Demand Generation Manager to support the development of multi-channel campaigns that drive engagement, lead generation, and revenue growth. The ideal candidate has experience with B2B marketing across channels and exposure to account-based marketing strategies.

Reporting into the Senior Manager of Demand Generation, you will be responsible for:

Drive the creation of lead generation campaigns that generate marketing qualified leads, new sales opportunities, and increased Mirakl awareness

Develop integrated email nurture campaigns working closely with the Senior Marketing Specialist to ensure alignment across digital channels

Demand generation program development and execution, including email nurture campaigns, webinars, and 3rd party programs.

End-to-end development and execution of Mirakl-hosted webinars

Collaborate closely with the sales team ensuring that demand generation strategies are effectively supporting pipeline development.

Responsible for campaign setup and operations including: Hubspot, Salesforce, & 6Sense

Support launch and distribution of new content marketing assets, press releases, and customer announcements

Closely track and analyze the effectiveness of marketing campaigns and programs

Requirements

Bachelor’s Degree in marketing, communications, or related field

4+ years of relevant work experience in programs, preferably in a high tech environment

Proven success in programs and project management

Ability to work in a fast-paced environment with multiple stakeholders

Demonstrated ability to organize, prioritize, and multitask under tight deadlines

Detail oriented individual that takes initiative to define and improve processes

Working knowledge of Hubspot, Salesforce, & 6Sense

Experience with marketing reporting

Ability to travel when necessary; periodic international travel required (Paris)

Pay Range

$98,000 - $123,500 USD

We welcome collaborators with their diverse perspectives and experiences to power us forward. These often far exceed conventional job requirements and help us create a culture of continuous learning. If you’re ready to join a hyper-growth company at the heart of digital transformation for the world’s most forward-thinking organizations, we strongly encourage you to apply to any of our roles, even if you think you’re not an exact match.

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