Carnival Corporation & plc
Specialist, Front-End Web Merchandising
Carnival Corporation & plc, Miami, Florida, us, 33222
The Specialist, Front‑End Web Merchandising role executes the strategy for promotional content on carnival.com — from new sales to brand announcements, new module designs to daily updates. Their aim is to increase engagement and booking conversion on the Carnival website across all devices while providing the best possible user experience and meeting established business goals. The Specialist is responsible for the day‑to‑day execution of the merchandising strategy including development, CMS implementation, maintenance, optimization and governance. The role will focus on the development and implementation of new merchandising and the maintenance of existing content via our content management system and other e‑commerce platforms using HTML/CSS and JavaScript.
Essential Functions:
Expand on personalization strategy to develop and implement rules, logic, and audiences for our targeted personalization campaigns. Analytics, concurrent campaigns, and business goals need to be taken into account to develop the rules logic, and, audiences for these campaigns.
Implement all merchandising campaigns for Carnival.com on the front‑end using JavaScript & HTML/CSS within Sitecore CMS and Optimizely platforms. Implementation of campaigns encompasses interpreting creative mockups into code, maintenance/optimization of existing content, and adherence to performance/ADA guidelines.
Perform QA testing for accuracy and functionality across browsers and devices; troubleshoot and/or engage relevant teams (e.g., DevOps, support, ADA), as needed.
Work cross‑functionally coordinating with marketing teams and other Carnival business units such as Casino, E‑commerce, Brand Marketing, and IT to make sure our merchandising being implemented follows brand guidelines (voice, digital style guide), best practices and compliance requirements (performance, ADA), incorporates learnings (A/B and user testing) and is properly tagged for analytics/reporting.
Performs other duties as assigned.
Qualifications:
Bachelor's Degree in Marketing, Business, Communications, Computer Science, or related field.
3+ years of experience coding for websites or managing an e‑commerce site or digital marketing experience.
Proficiency in CRM and marketing automation tools (e.g., Salesforce, Optimizely, Sitecore).
Travel industry experience is a plus.
Mobile commerce experience is a plus.
HTML, CSS, JavaScript accreditation preferred.
Knowledge, Skills, and Abilities:
Experience with CMS software (Sitecore a plus) and e‑commerce platforms (Optimizely a plus).
Ability to manage multiple projects in a fast‑paced, deadline‑driven environment.
Strong independent decision‑making, organizational, planning, and problem‑solving skills.
Experience interfacing with a range of website, mobile, tablet, creative design initiatives.
Ability to identify, prioritize, and articulate highest impact initiatives.
Understanding of design/layout best practices and ADA compliance in the digital environment.
Experience with automation tools and customer segmentation.
Incredible attention to detail and ability to think logically.
Proficient knowledge of HTML/CSS/JavaScript.
Ability to work with Adobe Creative Suite of products and/or Figma.
Proficient in understanding and articulating technical concepts.
Adept at bridging the gap between technical and non‑technical stakeholders.
Physical Demands: Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.
Travel: No or very little travel likely.
Work Conditions: Work primarily in a climate‑controlled environment with minimal safety/health hazard potential.
Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job‑related skills and experience.
Carnival Corporation & plc and Carnival Cruise Line is an equal employment opportunity/affirmative action employer. In this regard, it does not discriminate against any qualified individual on the basis of sex, race, color, national origin, religion, sexual orientation, age, marital status, mental, physical or sensory disability, or any other classification protected by applicable local, state, federal, and/or international law.
For further information about equal employment opportunity policies and practices visit:
https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/eppac.pdf
and
https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/fMENAM.pdf
#J-18808-Ljbffr
Essential Functions:
Expand on personalization strategy to develop and implement rules, logic, and audiences for our targeted personalization campaigns. Analytics, concurrent campaigns, and business goals need to be taken into account to develop the rules logic, and, audiences for these campaigns.
Implement all merchandising campaigns for Carnival.com on the front‑end using JavaScript & HTML/CSS within Sitecore CMS and Optimizely platforms. Implementation of campaigns encompasses interpreting creative mockups into code, maintenance/optimization of existing content, and adherence to performance/ADA guidelines.
Perform QA testing for accuracy and functionality across browsers and devices; troubleshoot and/or engage relevant teams (e.g., DevOps, support, ADA), as needed.
Work cross‑functionally coordinating with marketing teams and other Carnival business units such as Casino, E‑commerce, Brand Marketing, and IT to make sure our merchandising being implemented follows brand guidelines (voice, digital style guide), best practices and compliance requirements (performance, ADA), incorporates learnings (A/B and user testing) and is properly tagged for analytics/reporting.
Performs other duties as assigned.
Qualifications:
Bachelor's Degree in Marketing, Business, Communications, Computer Science, or related field.
3+ years of experience coding for websites or managing an e‑commerce site or digital marketing experience.
Proficiency in CRM and marketing automation tools (e.g., Salesforce, Optimizely, Sitecore).
Travel industry experience is a plus.
Mobile commerce experience is a plus.
HTML, CSS, JavaScript accreditation preferred.
Knowledge, Skills, and Abilities:
Experience with CMS software (Sitecore a plus) and e‑commerce platforms (Optimizely a plus).
Ability to manage multiple projects in a fast‑paced, deadline‑driven environment.
Strong independent decision‑making, organizational, planning, and problem‑solving skills.
Experience interfacing with a range of website, mobile, tablet, creative design initiatives.
Ability to identify, prioritize, and articulate highest impact initiatives.
Understanding of design/layout best practices and ADA compliance in the digital environment.
Experience with automation tools and customer segmentation.
Incredible attention to detail and ability to think logically.
Proficient knowledge of HTML/CSS/JavaScript.
Ability to work with Adobe Creative Suite of products and/or Figma.
Proficient in understanding and articulating technical concepts.
Adept at bridging the gap between technical and non‑technical stakeholders.
Physical Demands: Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.
Travel: No or very little travel likely.
Work Conditions: Work primarily in a climate‑controlled environment with minimal safety/health hazard potential.
Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job‑related skills and experience.
Carnival Corporation & plc and Carnival Cruise Line is an equal employment opportunity/affirmative action employer. In this regard, it does not discriminate against any qualified individual on the basis of sex, race, color, national origin, religion, sexual orientation, age, marital status, mental, physical or sensory disability, or any other classification protected by applicable local, state, federal, and/or international law.
For further information about equal employment opportunity policies and practices visit:
https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/eppac.pdf
and
https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/fMENAM.pdf
#J-18808-Ljbffr