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33 USA Inc.

Event Division Lead

33 USA Inc., Los Angeles, California, United States, 90079

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Position Summary The Event Division Leader will oversee the planning, production, and execution of high-impact entertainment events for Japanese, U.S., and global clients.

Based in Los Angeles, this role will lead 33 USA's Event Division — a team responsible for producing panels, booths, screenings, and brand activations at major conventions and international venues.

The ideal candidate is a hands‑on producer and strategic leader with deep experience in event production, strong vendor and client management skills, and a passion for anime, games, and entertainment IPs.

This position requires the ability to bridge creative and operational disciplines while collaborating closely with the PR, Social Media Marketing, Creative, and Business Development divisions.

Requirements

Strategic Leadership & Event Division Management

Define division goals, service standards, and resource allocation in alignment with company strategy

Manage P&L, annual budgets, and project financial performance

Establish department workflows, documentation templates, and best practice guidelines

Oversee staffing plans and vendor rosters to ensure scalability for peak event seasons

Provide direction and performance reviews for producers and coordinators

Represent the division in client presentations and inter‑department planning meetings

Event Planning & Creative Development

Translate client objectives into strategic event plans that maximize fan engagement and brand impact

Lead creative concept development for panels, booths, premieres, and launch events

Supervise proposal creation, budget estimation, and timeline planning

Align event strategy with PR and digital campaigns to ensure cross‑channel integration

Panel / Stage Event Production (Execution Leadership)

Direct run‑of‑show, stage direction, and technical coordination (A/V, lighting, FX)

Oversee rehearsals, talent coordination (voice actors, creators, influencers, MCs), and on‑site operations

Manage interpreter assignments and press access with the PR Div

Partner with the Social Media Marketing Div for real‑time coverage and fan interaction

Ensure brand consistency, safety, and schedule precision throughout live execution

Booth Planning & Production

Lead creative concepting, spatial and traffic flow design, and fabrication oversight

Supervise booth construction, installation, and teardown with fabricators and logistics vendors

Integrate interactive elements (photo ops, AR stations, giveaway booths, demo areas) to enhance fan engagement

Collaborate with the Creative Div on visual design and motion assets

Coordinate on‑site PR and social activation with the PR Div and Social Media Marketing Div

Manage safety protocols, staff briefings, and daily on‑site operations

Launch / Premiere Event Management

Plan and execute screenings, premieres, and collaboration activations

Manage venue selection, permits, guest logistics, red‑carpet setup, and press coverage

Ensure cohesive storytelling through event theme, staging, and visual identity

Team & Vendor Management

Recruit, train, and mentor event team members and freelancers

Develop vendor networks (domestic and international) and negotiate contracts and costs

Monitor vendor performance and evaluate quality, budget efficiency, and timeline adherence

Lead weekly project status meetings and cross‑functional syncs with internal divisions

Cross‑Department Collaboration & Client Relations

Partner with PR Div for press relations and earned media integration

Coordinate with Social Media Marketing Div on content plans and live coverage

Work with Creative Div on design direction and asset production

Support Business Development Div in pitching, budgeting, and scope definition

Maintain transparent and proactive communication with clients throughout each project phase

Post-Event Analysis & Continuous Improvement

Deliver comprehensive event recap reports including attendance, media reach, social metrics, and ROI

Lead internal post‑mortem sessions to identify learnings and improve future processes

Manage archive of creative assets, event photos/videos, and operational documentation

Track industry trends and emerging technologies to enhance future event experiences

Education and Experience Requirements Required:

Experience in planning, producing, and managing panels and booths at convention events

Strong knowledge of U.S. event logistics, vendor management, permits, and safety regulations

Demonstrated experience leading cross‑functional teams and on‑site execution

Solid financial acumen in budget creation, cost control, and profitability tracking

Exceptional organization and communication skills with a client‑service mindset

Business‑level English fluency (required); Japanese proficiency preferred

Able to travel domestically and internationally as projects require

Preferred:

Someone who is eager to build and expand a new division within a growing international agency

A strong passion for anime, games, film, and pop culture

The ability to stay calm under high pressure and lead a team effectively

A combination of leadership and flexible problem‑solving skills

Strong communication skills to work smoothly across US, Japanese, and international teams

High creative thinking ability to conceptualize attention‑grabbing events

Experience in stage production, spatial design, or video production is a plus

Benefits A number of programs cover all employees in the manner prescribed by law. Additionally, 33 USA Inc. provides several Company‑designated benefit programs.

Health Care Plan (Medical, Dental & Vision)

Paid Time Off (Vacation, Sick & Public Holidays)

Hybrid Work Model

While we currently offer this hybrid arrangement, please note that our work model may evolve to meet changing business needs. The company reserves the right to modify work arrangements at its sole discretion. We appreciate your understanding and flexibility as we continually assess and optimize our work environment

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