TSP, a Syneos Health company
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Senior Brand Manager
role at
TSP, a Syneos Health company.
At Orphalan we identify, develop, and provide access to innovative treatments for patients with rare diseases, listening to patients and putting them first to deliver treatments that work for them.
Overview As part of our mission to develop and commercialize life‑changing therapeutics, Orphalan is building out our US Commercial team to support the growth and ongoing success of Cuvrior®. The
Sr. Brand Manager
will serve as a key member of this team, collaborating cross‑functionally to develop and execute a clear, concise, actionable strategic plan that optimizes the commercial success of Cuvrior®.
Core Marketing Activities
Development and execution of HCP/Patient related promotional materials/resources
Development and execution of all congress and association related activity and materials (HCP/Patient)
Planning and execution of speaker bureau and educational programming (HCP)
Development and execution of Ambassador programming content (Patient)
Management and execution of unbranded/disease education tactics (HCP/Patient)
Content development and execution for non‑personal media strategy (HCP/Patient)
Collaborate and manage relationships with several association partnerships (e.g., WDA, ALF, Global Liver Institute)
Strong analytical skills to monitor key marketing and sales metrics, identifying trends, gaps, and opportunities for commercial effectiveness organization‑wide
Collaboration with Key Account Manager, Field Team, and leadership across Market Access, Patient Services, and Medical Affairs to analyze market dynamics and propose new strategies and tactical programs
Contribute to the development and execution of the annual brand strategy and tactical plan through a detailed understanding of both the customer and market
Close collaboration with the Sr. Director, Marketing on day‑to‑day agency partner and vendor management, congress strategy/planning, sales training initiatives, and POA meetings
Manage internal processes including medical/legal review of promotional materials, compliance, contract approval process, and marketing operating budget review
Education & Experience
BA/BS degree in a relevant area; advanced degree is a plus
5–7+ years’ experience in pharma/biotech with at least 4 years’ experience in marketing (brand management)
Highly preferred: gastroenterology/liver, rare disease market, and specialty pharmacy knowledge
Proven track record of developing and executing successful HCP and Patient marketing strategies (both personal and non‑personal)
Excellent leadership, strategic planning, and project management skills
Ability to manage and prioritize multiple projects/deliverables concurrently
Strong agency management background
Ability to work independently in a fast‑paced environment without specified direction
Knowledge of the legal and regulatory landscape of pharmaceutical marketing, including medical/legal/regulatory review processes
Strong Excel and PowerPoint skills
Team oriented with excellent interpersonal, verbal, written communication, and presentation skills
Solid knowledge of Sales Force tools (e.g., Veeva CRM)
Ability to travel as necessary (POA meetings, congress meetings, commercial leadership meetings)
This role can be remote; travel to Boston and the Central NJ area for live meetings when necessary
EEO Statement TSP Talent Solutions and our customers are affirmative action/equal opportunity employers (Minorities/Females/Veterals/Disabled).
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Senior Brand Manager
role at
TSP, a Syneos Health company.
At Orphalan we identify, develop, and provide access to innovative treatments for patients with rare diseases, listening to patients and putting them first to deliver treatments that work for them.
Overview As part of our mission to develop and commercialize life‑changing therapeutics, Orphalan is building out our US Commercial team to support the growth and ongoing success of Cuvrior®. The
Sr. Brand Manager
will serve as a key member of this team, collaborating cross‑functionally to develop and execute a clear, concise, actionable strategic plan that optimizes the commercial success of Cuvrior®.
Core Marketing Activities
Development and execution of HCP/Patient related promotional materials/resources
Development and execution of all congress and association related activity and materials (HCP/Patient)
Planning and execution of speaker bureau and educational programming (HCP)
Development and execution of Ambassador programming content (Patient)
Management and execution of unbranded/disease education tactics (HCP/Patient)
Content development and execution for non‑personal media strategy (HCP/Patient)
Collaborate and manage relationships with several association partnerships (e.g., WDA, ALF, Global Liver Institute)
Strong analytical skills to monitor key marketing and sales metrics, identifying trends, gaps, and opportunities for commercial effectiveness organization‑wide
Collaboration with Key Account Manager, Field Team, and leadership across Market Access, Patient Services, and Medical Affairs to analyze market dynamics and propose new strategies and tactical programs
Contribute to the development and execution of the annual brand strategy and tactical plan through a detailed understanding of both the customer and market
Close collaboration with the Sr. Director, Marketing on day‑to‑day agency partner and vendor management, congress strategy/planning, sales training initiatives, and POA meetings
Manage internal processes including medical/legal review of promotional materials, compliance, contract approval process, and marketing operating budget review
Education & Experience
BA/BS degree in a relevant area; advanced degree is a plus
5–7+ years’ experience in pharma/biotech with at least 4 years’ experience in marketing (brand management)
Highly preferred: gastroenterology/liver, rare disease market, and specialty pharmacy knowledge
Proven track record of developing and executing successful HCP and Patient marketing strategies (both personal and non‑personal)
Excellent leadership, strategic planning, and project management skills
Ability to manage and prioritize multiple projects/deliverables concurrently
Strong agency management background
Ability to work independently in a fast‑paced environment without specified direction
Knowledge of the legal and regulatory landscape of pharmaceutical marketing, including medical/legal/regulatory review processes
Strong Excel and PowerPoint skills
Team oriented with excellent interpersonal, verbal, written communication, and presentation skills
Solid knowledge of Sales Force tools (e.g., Veeva CRM)
Ability to travel as necessary (POA meetings, congress meetings, commercial leadership meetings)
This role can be remote; travel to Boston and the Central NJ area for live meetings when necessary
EEO Statement TSP Talent Solutions and our customers are affirmative action/equal opportunity employers (Minorities/Females/Veterals/Disabled).
#J-18808-Ljbffr