Santander Bank, N.A.
Senior Associate, Marketing Strategy & Operations, Liberty Street, New York, NY
Santander Bank, N.A., Boston, Massachusetts, us, 02298
Senior Associate, Marketing Strategy & Operations, Liberty Street, New York, NY
Join Santander Bank, N.A. as a Senior Associate in Marketing Strategy & Operations. This role is based at Liberty Street, New York, NY and offers an opportunity to work with senior leadership to drive portfolio management, planning cadence, initiative intake, and alignment with OKRs and QBRs. You will bring structure and confidence to how priorities are set, tracked, and executed, while enabling operational excellence across the organization.
The Difference You Make In this high‑visibility role, you will partner closely with senior leadership to act as a portfolio manager for the marketing organization—driving the planning cadence, managing initiative intake, and ensuring alignment to OKRs and quarterly business reviews (QBRs). You will have the opportunity to influence executive decision‑making, simplify complexity into clear priorities, and deliver measurable impact across high‑profile initiatives.
Portfolio & Planning Management
Serve as the portfolio manager for marketing, overseeing the planning cadence, initiative intake, and prioritization against enterprise goals.
Lead the annual and quarterly planning process to ensure initiatives are aligned with OKRs and QBR deliverables.
Maintain visibility into the full portfolio of marketing programs, providing transparency into capacity, dependencies, and progress.
Drive the operating rhythm of the leadership team by preparing portfolio‑level updates, progress reviews, and decision‑ready materials.
Initiative & Program Leadership
Manage cross‑functional, high‑priority initiatives, ensuring alignment, accountability, and delivery against outcomes.
Develop and maintain dashboards and portfolio reporting frameworks that provide visibility into initiative status, risks, and resource allocation.
Act as a connector across teams and functions, aligning stakeholders, anticipating risks, and enabling execution at scale.
Build playbooks and best practices that strengthen portfolio and program management discipline across the organization.
Note: This role focuses on enterprise‑level portfolio and operations management rather than campaign execution.
Financial & Operational Stewardship
Lead the annual and long‑range budget process, ensuring investments align with the strategic portfolio and enterprise priorities.
Drive budget governance and transparency, providing variance analysis and actionable insights at the portfolio level.
Deliver data‑driven recommendations on trade‑offs and resource allocation to optimize portfolio performance and ROI.
Establish KPIs and operating metrics that track outcomes across the portfolio and enable accountability at the initiative level.
What You Bring
Bachelor’s Degree in Marketing, Business, Economics or equivalent field. Required.
Master’s Degree in Marketing, Business, Economics or equivalent field. Preferred.
9+ Years Strategy, Operations, Marketing, or Business Management experience. Required.
3+ Years Financial Services Industry/Banking experience. Required.
Consulting experience from top‑tier firms. Preferred.
Proven ability to bring structure and confidence to complex portfolios of initiatives and transformation agendas.
Strong analytical and problem‑solving skills, with the ability to synthesize diverse perspectives into actionable strategies and recommendations.
Executive presence and excellent communication skills—able to engage senior stakeholders, influence decisions, and present portfolio insights with clarity and confidence.
Demonstrated success leading cross‑functional, high‑visibility initiatives in fast‑paced, dynamic environments.
Strong financial and analytical acumen; ability to connect budgets, resource allocation, and performance measurement to portfolio priorities.
It Would Be Nice For You To Have Established work history or equivalent demonstrated through a combination of work experience, training, military service, or education.
What Else You Need To Know The base pay range for this position is posted below and represents the annualized salary range. For hourly positions (non‑exempt), the annual range is based on a 40‑hour work week. The exact compensation may vary based on skills, experience, training, licensure and certifications and location.
Minimum
$93,750.00 USD Maximum
$160,000.00 USD
Risk Culture We embrace a strong risk culture and all of our professionals at all levels are expected to take a proactive and responsible approach toward risk management.
EEO Statement At Santander, we value and respect differences in our workforce. We actively encourage everyone to apply. Santander is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status or any other characteristic protected by law.
Working Conditions Frequent minimal physical effort such as sitting, standing and walking is required for this role. Depending on location, occasional moving and lifting light equipment and/or furniture may be required.
Employer Rights This job description does not list all of the job duties of the job. You may be asked by your supervisors or managers to perform other duties. You may be evaluated in part based upon your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment and either you or the employer may terminate your employment at any time for any reason.
What To Do Next If this sounds like a role you are interested in, then please apply. We are committed to providing an inclusive and accessible application process for all candidates. If you require any assistance or accommodation due to a disability or any other reason, please contact us at TAOps@santander.us to discuss your needs.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing and Sales
Industries
Banking
Primary Location Boston, MA
Other Locations
Massachusetts-Boston
New York-New York
Florida-Coconut Grove
Organization Santander Bank N.A.
AN EQUAL OPPORTUNITY EMPLOYER M/F/Vet/Disabled/SO
#J-18808-Ljbffr
The Difference You Make In this high‑visibility role, you will partner closely with senior leadership to act as a portfolio manager for the marketing organization—driving the planning cadence, managing initiative intake, and ensuring alignment to OKRs and quarterly business reviews (QBRs). You will have the opportunity to influence executive decision‑making, simplify complexity into clear priorities, and deliver measurable impact across high‑profile initiatives.
Portfolio & Planning Management
Serve as the portfolio manager for marketing, overseeing the planning cadence, initiative intake, and prioritization against enterprise goals.
Lead the annual and quarterly planning process to ensure initiatives are aligned with OKRs and QBR deliverables.
Maintain visibility into the full portfolio of marketing programs, providing transparency into capacity, dependencies, and progress.
Drive the operating rhythm of the leadership team by preparing portfolio‑level updates, progress reviews, and decision‑ready materials.
Initiative & Program Leadership
Manage cross‑functional, high‑priority initiatives, ensuring alignment, accountability, and delivery against outcomes.
Develop and maintain dashboards and portfolio reporting frameworks that provide visibility into initiative status, risks, and resource allocation.
Act as a connector across teams and functions, aligning stakeholders, anticipating risks, and enabling execution at scale.
Build playbooks and best practices that strengthen portfolio and program management discipline across the organization.
Note: This role focuses on enterprise‑level portfolio and operations management rather than campaign execution.
Financial & Operational Stewardship
Lead the annual and long‑range budget process, ensuring investments align with the strategic portfolio and enterprise priorities.
Drive budget governance and transparency, providing variance analysis and actionable insights at the portfolio level.
Deliver data‑driven recommendations on trade‑offs and resource allocation to optimize portfolio performance and ROI.
Establish KPIs and operating metrics that track outcomes across the portfolio and enable accountability at the initiative level.
What You Bring
Bachelor’s Degree in Marketing, Business, Economics or equivalent field. Required.
Master’s Degree in Marketing, Business, Economics or equivalent field. Preferred.
9+ Years Strategy, Operations, Marketing, or Business Management experience. Required.
3+ Years Financial Services Industry/Banking experience. Required.
Consulting experience from top‑tier firms. Preferred.
Proven ability to bring structure and confidence to complex portfolios of initiatives and transformation agendas.
Strong analytical and problem‑solving skills, with the ability to synthesize diverse perspectives into actionable strategies and recommendations.
Executive presence and excellent communication skills—able to engage senior stakeholders, influence decisions, and present portfolio insights with clarity and confidence.
Demonstrated success leading cross‑functional, high‑visibility initiatives in fast‑paced, dynamic environments.
Strong financial and analytical acumen; ability to connect budgets, resource allocation, and performance measurement to portfolio priorities.
It Would Be Nice For You To Have Established work history or equivalent demonstrated through a combination of work experience, training, military service, or education.
What Else You Need To Know The base pay range for this position is posted below and represents the annualized salary range. For hourly positions (non‑exempt), the annual range is based on a 40‑hour work week. The exact compensation may vary based on skills, experience, training, licensure and certifications and location.
Minimum
$93,750.00 USD Maximum
$160,000.00 USD
Risk Culture We embrace a strong risk culture and all of our professionals at all levels are expected to take a proactive and responsible approach toward risk management.
EEO Statement At Santander, we value and respect differences in our workforce. We actively encourage everyone to apply. Santander is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status or any other characteristic protected by law.
Working Conditions Frequent minimal physical effort such as sitting, standing and walking is required for this role. Depending on location, occasional moving and lifting light equipment and/or furniture may be required.
Employer Rights This job description does not list all of the job duties of the job. You may be asked by your supervisors or managers to perform other duties. You may be evaluated in part based upon your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment and either you or the employer may terminate your employment at any time for any reason.
What To Do Next If this sounds like a role you are interested in, then please apply. We are committed to providing an inclusive and accessible application process for all candidates. If you require any assistance or accommodation due to a disability or any other reason, please contact us at TAOps@santander.us to discuss your needs.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing and Sales
Industries
Banking
Primary Location Boston, MA
Other Locations
Massachusetts-Boston
New York-New York
Florida-Coconut Grove
Organization Santander Bank N.A.
AN EQUAL OPPORTUNITY EMPLOYER M/F/Vet/Disabled/SO
#J-18808-Ljbffr