Orion
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Orion's mission is to transform longevity through sleep. Orion just raised an $18m Seed Round and is founded by unicorn founders who have built & sold companies for combined $2 billion+. Orion's smart sleep system uses AI to make 6 hours of sleep feel like 10 and the company is positioned to disrupt the $100 billion preventative health market.
Role Description
We're looking for a VP of Digital & eCommerce to lead all things digital—from strategy to execution. You'll oversee site performance, conversion, user experience, digital marketing, funnel optimization, and own the full customer lifecycle across DTC channels. As a key member of the leadership team, you’ll be responsible for building a high-converting digital ecosystem that drives customer acquisition, engagement, and long-term value. Key Responsibilities
Own and drive the end-to-end digital strategy across eCommerce, performance marketing, site, mobile, retention, and analytics Lead optimization of the website and checkout experience to increase conversion and average order value Manage full eCommerce P&L, including revenue forecasting, budget allocation, CAC/LTV tracking, and unit economics Partner with Product, Brand, and CX teams to ensure seamless and engaging digital experiences Implement tools, technologies, and best practices to scale DTC growth efficiently Oversee performance marketing campaigns (paid search, paid social, affiliates, influencers) in partnership with internal teams and agencies Build out the digital growth team as the company scales Ideal Candidate Profile
8–10+ years of experience in DTC eCommerce, ideally in health tech, wellness, fitness, or consumer electronics Proven track record of scaling eComm businesses from early-stage to $50M+ Deep understanding of CRO, funnel optimization, UX/UI, and performance media Analytical thinker with strong command of data, A/B testing, and attribution Comfortable in scrappy, high-growth environments with a focus on execution Experience managing cross‑functional teams and third‑party partners Passionate about sleep, health, and using technology to improve lives Referrals increase your chances of interviewing at Orion by 2x.
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We're looking for a VP of Digital & eCommerce to lead all things digital—from strategy to execution. You'll oversee site performance, conversion, user experience, digital marketing, funnel optimization, and own the full customer lifecycle across DTC channels. As a key member of the leadership team, you’ll be responsible for building a high-converting digital ecosystem that drives customer acquisition, engagement, and long-term value. Key Responsibilities
Own and drive the end-to-end digital strategy across eCommerce, performance marketing, site, mobile, retention, and analytics Lead optimization of the website and checkout experience to increase conversion and average order value Manage full eCommerce P&L, including revenue forecasting, budget allocation, CAC/LTV tracking, and unit economics Partner with Product, Brand, and CX teams to ensure seamless and engaging digital experiences Implement tools, technologies, and best practices to scale DTC growth efficiently Oversee performance marketing campaigns (paid search, paid social, affiliates, influencers) in partnership with internal teams and agencies Build out the digital growth team as the company scales Ideal Candidate Profile
8–10+ years of experience in DTC eCommerce, ideally in health tech, wellness, fitness, or consumer electronics Proven track record of scaling eComm businesses from early-stage to $50M+ Deep understanding of CRO, funnel optimization, UX/UI, and performance media Analytical thinker with strong command of data, A/B testing, and attribution Comfortable in scrappy, high-growth environments with a focus on execution Experience managing cross‑functional teams and third‑party partners Passionate about sleep, health, and using technology to improve lives Referrals increase your chances of interviewing at Orion by 2x.
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