Everyday Dose
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Most people start their mornings with coffee that leaves them jittery, crashing, and running on empty. Everyday Dose exists to fix that because people deserve a morning ritual that actually feels good. We make functional coffee, matcha, and creamers that deliver calm energy, steady focus, and real well‑being. No crash, no jitters, no gut issues. After serving more than 1.3 million customers and expanding into national retail, we're hiring driven, thoughtful people who want to help redefine how the world starts its day at scale.
We are looking for a VP of Growth to own our full revenue engine across acquisition, lifecycle, analytics, and growth creative. This leader will architect and scale a modern, high-velocity growth system that blends data, storytelling, experimentation, and brand alignment.
The VP of Growth will manage a team across paid media, CRO, and creative strategy. They will partner closely with Brand, CX, Finance, and Ops to drive predictable, profitable growth.
This is a hands‑on, strategic, high‑tempo role for someone who has scaled a DTC business at $200M+ and knows how to win through creative testing, disciplined analytics, and cross‑functional leadership.
What You'll Own (responsibilities) Leadership & Cross-Functional Ownership
Grow and lead a high-performing team, focused on acquisition, creative strategy, analytics and forecasting, and conversion optimization
Partner with Brand, CX, Product, Ops, and Finance to keep the company aligned
Create a growth operating system: weekly sprints, ideation, creative cycles, and data reviews
Present growth strategy and results to the Executive Team and Board
Acquisition (Meta, TikTok, YouTube, Google)
Own performance strategy, daily pacing, and channel allocation
Have experience across Meta, Google, AppLovin, CTV, Linear, Podcast, Influencer Marketing
Scale spend efficiently while maintaining CAC/MER targets
Own paid media budget of $60M+/year
Develop a testing roadmap for creative, audiences, landing pages, and offers
Build and manage a portfolio of evergreen winning ads
Creative Strategy
Lead the creative strategy function for paid and organic growth
Partner with Brand + Content Studio to generate 100s of new variations/week
Diagnose fatigue, hooks, scripts, pacing, and narrative performance
Guide creators and editors on what performs and why
Analytics & Forecasting
Build and maintain CAC/LTV models, scenario plans, and revenue forecasts
Own Northbeam + platform attribution alignment
Turn insights into weekly testing and investment decisions
Build dashboards that unify DTC + retail impact
Conversion Rate Optimization
Oversee landing page testing, funnel optimization, and merchandising strategy
Partner with Brand + Web to redesign and optimize PDPs and friction points
Requirements Required
12+ years in DTC growth, 4+ years in a senior leadership role
Experience managing $50M+ annual paid budgets
Proven track record scaling a business from $150M → $250M+
Deep fluency in creative performance: hooks, concepts, variations, fatigue patterns
Experience leading teams across acquisition, lifecycle, analytics, and CRO
Strong analytical skills and experience with Northbeam, GA4, or similar tools
Ability to translate insights into action quickly
High comfort operating in a founder‑led, fast‑paced environment
Strong cross-functional communication skills
High integrity, humility, managed ego
CPG or beverage experience
Bonus
Experience with retail media (Roundel, Instacart, Amazon)
Experience working with large in-house content teams
Strong operator mindset: can build systems, not just run them
Prior experience scaling subscription businesses
Who You Are
You love fast‑paced environments and creative experimentation
You're analytical, creative, and decisive — in that order
You see the whole funnel, not just ads
You don't rely on agencies to do the thinking for you
You're obsessed with lifetime value, not just CAC
You're a builder: systems, processes, dashboards, creative pipelines
You thrive in partnership with brand and storytelling teams
You're energized by scale and complexity
You want to join a rocket ship
Benefits Compensation
Competitive base, bonus, and equity package
Comprehensive health, vision, dental
Unlimited PTO
Remote-friendly role
Seniority level Executive
Employment type Full-time
Job function Marketing
Industries IT Services and IT Consulting
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Most people start their mornings with coffee that leaves them jittery, crashing, and running on empty. Everyday Dose exists to fix that because people deserve a morning ritual that actually feels good. We make functional coffee, matcha, and creamers that deliver calm energy, steady focus, and real well‑being. No crash, no jitters, no gut issues. After serving more than 1.3 million customers and expanding into national retail, we're hiring driven, thoughtful people who want to help redefine how the world starts its day at scale.
We are looking for a VP of Growth to own our full revenue engine across acquisition, lifecycle, analytics, and growth creative. This leader will architect and scale a modern, high-velocity growth system that blends data, storytelling, experimentation, and brand alignment.
The VP of Growth will manage a team across paid media, CRO, and creative strategy. They will partner closely with Brand, CX, Finance, and Ops to drive predictable, profitable growth.
This is a hands‑on, strategic, high‑tempo role for someone who has scaled a DTC business at $200M+ and knows how to win through creative testing, disciplined analytics, and cross‑functional leadership.
What You'll Own (responsibilities) Leadership & Cross-Functional Ownership
Grow and lead a high-performing team, focused on acquisition, creative strategy, analytics and forecasting, and conversion optimization
Partner with Brand, CX, Product, Ops, and Finance to keep the company aligned
Create a growth operating system: weekly sprints, ideation, creative cycles, and data reviews
Present growth strategy and results to the Executive Team and Board
Acquisition (Meta, TikTok, YouTube, Google)
Own performance strategy, daily pacing, and channel allocation
Have experience across Meta, Google, AppLovin, CTV, Linear, Podcast, Influencer Marketing
Scale spend efficiently while maintaining CAC/MER targets
Own paid media budget of $60M+/year
Develop a testing roadmap for creative, audiences, landing pages, and offers
Build and manage a portfolio of evergreen winning ads
Creative Strategy
Lead the creative strategy function for paid and organic growth
Partner with Brand + Content Studio to generate 100s of new variations/week
Diagnose fatigue, hooks, scripts, pacing, and narrative performance
Guide creators and editors on what performs and why
Analytics & Forecasting
Build and maintain CAC/LTV models, scenario plans, and revenue forecasts
Own Northbeam + platform attribution alignment
Turn insights into weekly testing and investment decisions
Build dashboards that unify DTC + retail impact
Conversion Rate Optimization
Oversee landing page testing, funnel optimization, and merchandising strategy
Partner with Brand + Web to redesign and optimize PDPs and friction points
Requirements Required
12+ years in DTC growth, 4+ years in a senior leadership role
Experience managing $50M+ annual paid budgets
Proven track record scaling a business from $150M → $250M+
Deep fluency in creative performance: hooks, concepts, variations, fatigue patterns
Experience leading teams across acquisition, lifecycle, analytics, and CRO
Strong analytical skills and experience with Northbeam, GA4, or similar tools
Ability to translate insights into action quickly
High comfort operating in a founder‑led, fast‑paced environment
Strong cross-functional communication skills
High integrity, humility, managed ego
CPG or beverage experience
Bonus
Experience with retail media (Roundel, Instacart, Amazon)
Experience working with large in-house content teams
Strong operator mindset: can build systems, not just run them
Prior experience scaling subscription businesses
Who You Are
You love fast‑paced environments and creative experimentation
You're analytical, creative, and decisive — in that order
You see the whole funnel, not just ads
You don't rely on agencies to do the thinking for you
You're obsessed with lifetime value, not just CAC
You're a builder: systems, processes, dashboards, creative pipelines
You thrive in partnership with brand and storytelling teams
You're energized by scale and complexity
You want to join a rocket ship
Benefits Compensation
Competitive base, bonus, and equity package
Comprehensive health, vision, dental
Unlimited PTO
Remote-friendly role
Seniority level Executive
Employment type Full-time
Job function Marketing
Industries IT Services and IT Consulting
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